Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: LeanData

🔹 Location: Santa Clara, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer retention, expansion, and advocacy programs
• Collaborating cross-functionally with Sales, Customer Success, and Revenue Operations
• Leveraging ABM principles and marketing tech stack to create tailored customer experiences
• Measuring and reporting on program impact on retention, expansion, and engagement

ASSUMPTION: This role requires a strategic and customer-obsessed mindset, with a proven track record in customer marketing or related fields.

📋 Key Responsibilities

✅ Design and run high-touch Executive Programs fostering peer-to-peer connection and strengthening relationships with senior stakeholders

✅ Lead the planning and execution of customer-focused field events, such as dinners, roundtables, summits, and more, to create meaningful engagement and support expansion goals

✅ Collaborate with Sales and Customer Success to identify the right accounts and personas for participation in events and programs

✅ Partner with Sales, Customer Success, and Demand Generation to identify high-value customer accounts and develop tailored experiences that support adoption, renewal, and expansion

✅ Execute personalized experiences such as curated events, direct mail, personalized gifting, and executive engagement plays designed to surprise, delight, and deepen relationships

✅ Leverage tools in the marketing tech stack to surface engagement signals, identify whitespace opportunities, and inform targeted outreach strategies

✅ Turn happy customers into raving fans by building and scaling customer advocacy programs, from reference management to testimonials, speaking opportunities, and written stories

✅ Develop new ways to spotlight successful customers and help them grow their personal brands

✅ Track and report on key metrics to measure program impact on retention, expansion, and engagement

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to create meaningful customer experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years in Customer Marketing, Field Marketing, ABM, or related roles in B2B SaaS or technology environments

Required Skills:

• Proven track record of building and executing programs that drive customer retention, expansion, and advocacy at scale
• Experience delivering Executive level experiences that help to foster peer to peer connections and executive alignment between customers and internal teams
• Strong project management skills—able to prioritize, juggle multiple workstreams, and drive initiatives from strategy through execution
• Excellent written and verbal communication skills, with the ability to tailor messaging for different personas and channels
• Familiarity with marketing and revenue tech stacks, including Salesforce, 6sense, LeanData, Outreach, Hubspot/Marketo, Sendoso/Postal or similar

Preferred Skills:

• Experience working with buying groups and post-sales teams
• Fluency in additional languages (e.g., Spanish, French, German)

ASSUMPTION: Candidates should have a strong background in customer marketing and a proven track record of driving customer success through strategic programs.

💰 Compensation & Benefits

Salary Range: $110,000 - $135,000 per year (based on industry standards for a Customer Marketing Manager with 6+ years of experience in the San Francisco Bay Area)

Benefits:

• Employee insurance premiums covered up to 90%
• Stock options for all full-time employees
• Flexible PTO
• 401K plan

Working Hours: Full-time position with flexible hours, remote work available

ASSUMPTION: The salary range is estimated based on industry standards for the San Francisco Bay Area and the candidate's experience level. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on SaaS and enterprise software solutions

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2012, with a history of providing lead management, meeting scheduling, and buying group solutions

Company Description:

• Unites CRM data, signals, and tools to align teams to the customer's journey
• Automates sophisticated customer lifecycle motions, including buying groups, ABX, post-sales, speed to lead, and more
• Increases efficiency, captures more revenue, and delivers better customer experiences

Company Specialties:

• SaaS
• Enterprise Software
• Salesforce
• Lead Management
• Meeting Scheduling
• Buying Groups

Company Website: https://www.leandata.com

ASSUMPTION: LeanData is a growing company with a focus on helping teams align to the customer's journey, providing opportunities for applicants to make a significant impact.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with Sales, Customer Success, and Revenue Operations teams

Work Arrangement: Full-time with flexible hours and remote work options available

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to make a significant impact on the company's customer marketing strategy
• Opportunity to learn and develop skills in ABM, customer success, and cross-functional collaboration

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Hybrid, with both on-site and remote work options available

Office Location(s): 2901 Patrick Henry Drive, Santa Clara, CA 95054, US

Geographic Context:

• Santa Clara is located in the heart of Silicon Valley, with a vibrant tech industry and numerous networking opportunities
• The Bay Area offers a diverse range of cultural, recreational, and culinary experiences
• California is known for its Mediterranean climate, with mild winters and warm summers

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: The hybrid work environment offers applicants the best of both worlds, with opportunities for in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or project presentation to demonstrate strategic thinking and execution
• Final interview with the VP of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Customer-centric mindset and ability to create meaningful experiences
• Project management and organizational skills

Application Tips:

• Highlight specific examples of customer retention, expansion, and advocacy programs you've developed and executed in the past
• Tailor your resume and cover letter to emphasize your experience with ABM, marketing tech stacks, and cross-functional collaboration
• Prepare a case study or project presentation that demonstrates your ability to create tailored customer experiences
• Research LeanData's company culture and values to ensure a strong fit

ATS Keywords: Customer Marketing, Field Marketing, ABM, Executive Programs, Field Events, Account-Based Marketing, Advocacy Programs, Marketing Tech Stack, Salesforce, 6sense, LeanData, Outreach, Hubspot/Marketo, Sendoso/Postal

ASSUMPTION: The interview process is designed to assess both hard and soft skills, with a focus on strategic thinking, customer-centric mindset, and cross-functional collaboration.

🛠️ Tools & Technologies

• Salesforce
• 6sense
• LeanData
• Outreach
• Hubspot/Marketo
• Sendoso/Postal

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and onboarding will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Flexible and adaptable
• Data-driven and analytical
• Strong communicator and listener
• Proactive and self-motivated

Self-Assessment Questions:

• How have you demonstrated a customer-centric mindset in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
• How do you prioritize and manage multiple workstreams and projects simultaneously?

ASSUMPTION: LeanData values employees who are customer-focused, innovative, collaborative, and results-driven, with a flexible and adaptable work style.

⚠️ Potential Challenges

• Managing multiple workstreams and priorities simultaneously
• Balancing strategic planning with hands-on execution
• Collaborating effectively with cross-functional teams
• Adapting to a dynamic and growing company environment

ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-centric mindset, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Customer Success Manager: Focuses on customer retention and expansion, but typically works more closely with customer-facing teams and has a more reactive role
• Field Marketing Manager: Responsible for planning and executing field events, but may not have the same level of strategic input or cross-functional collaboration
• ABM Manager: Specializes in account-based marketing strategies, but may not have the same level of responsibility for customer retention, expansion, and advocacy programs

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution, with a focus on driving customer success through tailored experiences.

📝 Sample Projects

• Developing and executing an Executive Program that fosters peer-to-peer connections and strengthens relationships with senior stakeholders
• Planning and executing a customer-focused field event that creates meaningful engagement and supports expansion goals
• Creating a personalized experience for a high-value customer account, including curated events, direct mail, and executive engagement plays

ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and hands-on execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for customer marketing and how this role fits into that strategy?
• How does the Customer Marketing team collaborate with Sales, Customer Success, and Revenue Operations to create tailored customer experiences?
• What are the biggest challenges facing the company's customer retention and expansion efforts, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions demonstrate a strategic and customer-centric mindset, as well as a strong interest in the company's culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with customer marketing, ABM, and cross-functional collaboration
• Prepare a case study or project presentation that demonstrates your ability to create tailored customer experiences
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.