🔹 Job Title: Customer Marketing Manager, APJ
🔹 Company: monday.com
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Sydney office)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of customer lifecycle management in a B2B SaaS context. Candidates should be comfortable working in a fast-paced, dynamic environment and have experience navigating diverse APAC markets.
✅ Develop and execute tailored customer marketing strategies across diverse APAC sub-regions, adapting global initiatives to local market needs, competitive landscapes, and cultural nuances
✅ Build and manage a vibrant customer advocacy program for the APAC region, including the identification of customer champions, development of compelling case studies and testimonials, and facilitation of peer-to-peer engagement opportunities
✅ Monitor, analyze, and report on customer marketing campaign performance and key metrics, using data-driven insights to optimize strategies and demonstrate ROI
✅ Gather and synthesize customer feedback from various APAC markets to inform product development, service enhancements, and regional marketing approaches
✅ Collaborate with the content marketing team to create customer-focused content tailored for different APAC audiences
✅ Manage the budget for APAC customer marketing initiatives, ensuring efficient allocation of resources to achieve strategic objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills. Candidates should be comfortable working with global and regional teams and have experience managing projects with multiple stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5-7 years of experience in customer marketing, lifecycle marketing, or related B2B customer-facing SaaS roles, with at least 3 years of demonstrable experience focused on the APAC region
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role within the B2B SaaS industry and a proven track record of driving customer engagement and advocacy programs will be well-suited for this position.
Salary Range: Based on industry standards for a mid-senior level marketing role in Sydney, the estimated salary range for this position is AU$120,000 - AU$160,000 per annum. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:30 PM AEST). However, the role may require occasional work outside of these hours to accommodate APAC time zones and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation. Benefits are subject to change and may be influenced by the company's policies and the candidate's employment status.
Industry: monday.com operates in the Software Development industry, focusing on project management, collaboration, and team management solutions. The company is a leading global player in the work management software market, with a strong presence in the APAC region.
Company Size: monday.com has 1,001-5,000 employees globally, with offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.
Founded: monday.com was founded in 2012 and has since grown to serve over 225,000 customers across 200 industries in over 200 countries and territories.
Company Description:
Company Specialties:
Company Website: monday.com
ASSUMPTION: monday.com's focus on collaboration, transparency, and employee growth makes it an attractive workplace for candidates seeking a dynamic, innovative environment.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration. The position offers opportunities for growth and leadership within the APAC marketing team.
Reporting Structure: The Customer Marketing Manager, APJ, will report directly to the Global Head of Customer Marketing and work closely with regional marketing, sales, and product teams.
Work Arrangement: This role is based in monday.com's Sydney office and requires on-site presence. However, the company offers flexible work arrangements and supports a healthy work-life balance.
Growth Opportunities:
ASSUMPTION: Candidates with a strong desire to grow within the organization and a proven track record of driving results in a dynamic, fast-paced environment will thrive in this role.
Office Type: monday.com's Sydney office is a modern, collaborative workspace designed to foster creativity and productivity. The office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Office Location(s): 6 York St, Sydney, NSW 2000, Australia
Geographic Context:
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM AEST. However, the role may require occasional work outside of these hours to accommodate APAC time zones and project deadlines.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and thrive in a fast-paced, collaborative setting will find monday.com's Sydney office an ideal work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Marketing, APAC, B2B SaaS, Customer Retention, Customer Loyalty, Customer Advocacy, Data Analysis, CRM, Marketing Automation, BI Tools, Cross-Cultural Communication, Stakeholder Management, Customer Journey Mapping, Community Management
ASSUMPTION: monday.com's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role. Applicants should be prepared to demonstrate their ability to thrive in a dynamic, fast-paced environment and drive results in a cross-functional capacity.
ASSUMPTION: Candidates should have experience with CRM, marketing automation, and BI/data visualization tools. Familiarity with the monday.com platform is a plus but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with monday.com's values and work style will be well-suited for this role and the company's culture.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have experience navigating complex, cross-functional projects with multiple stakeholders.
ASSUMPTION: Candidates should have experience in a similar customer marketing role within the B2B SaaS industry and be familiar with the unique challenges and opportunities that come with driving customer engagement and advocacy programs.
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Customer Marketing Manager, APJ, may be responsible for driving within the first year of the role.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position and the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.