📌 Core Information
🔹 Job Title: Customer Marketing Manager - B2B SaaS
🔹 Company: Avetta, LLC
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Hybrid (3 days in office, 2 days work from home)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic customer marketing programs to enhance retention, engagement, advocacy, expansion, and reputation management.
- Collaborating closely with Customer Success, Sales, Product, and Brand teams to deliver impactful marketing initiatives.
- Managing customer engagement programs, customer advocacy, and reputation management efforts.
- Driving marketing strategies for customer expansion and defining customer marketing KPIs.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction.
✅ Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
✅ Collaborate with content teams to develop compelling customer success stories, videos, and testimonials.
✅ Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
✅ Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits.
✅ Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
✅ Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.
ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation
Required Skills:
- Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing
- Experience managing customer advisory boards, summits, and community engagement initiatives
- Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra)
- Strong project management and cross-functional collaboration skills
Preferred Skills:
- Experience with data analysis and visualization tools (e.g., Tableau, Power BI)
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with experience in B2B SaaS and a strong track record in customer marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - CAD 140,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, occupational safety, and ESG compliance.
Company Size: Avetta is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: 2003, with a history of growth and expansion in the risk management sector.
Company Description:
- Avetta is the only all-in-one contractor risk management platform, offering robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management.
- The company provides a unified platform to proactively identify, assess, and mitigate risks, helping clients navigate supply chain risks with confidence.
- Avetta serves a global client base, with offices in the United States, Canada, Australia, New Zealand, and Europe.
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on risk management and commitment to customer success make it an attractive employer in the IT Services and IT Consulting industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates closely with various teams, including Customer Success, Sales, Product, and Brand.
Work Arrangement: Hybrid (3 days in office, 2 days work from home), with remote work consideration for those outside commutable distance to an office.
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or expanding responsibilities.
- Cross-functional opportunities within Avetta, such as working on special projects or taking on new challenges in different departments.
- Professional development opportunities, including training, workshops, and mentorship programs.
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Avetta's customer marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Avetta's Calgary office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 3300 Triumph Blvd, Ste. 800, Lehi, UT 84043, US (headquarters); Tustin, CA, US; Houston, TX, US; Dallas, TX, US; Calgary, CA; Newcastle, AU; Sydney, AU; Mount Maunganui, NZ; London, GB; Dusseldorf, DE
Geographic Context:
- Calgary is the largest city in Alberta, Canada, and is known for its vibrant culture, diverse economy, and proximity to the Canadian Rockies.
- The city offers a high quality of life, with a range of housing options, excellent education and healthcare facilities, and abundant recreational opportunities.
- Calgary has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home).
ASSUMPTION: Calgary's diverse economy and high quality of life make it an attractive location for professionals seeking a balance between urban living and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Behavioral and situational interviews with the hiring manager and other team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Customer marketing strategy and execution
- Cross-functional collaboration and communication skills
- Data-driven decision making and analytics
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to customer marketing, including strategies for retention, engagement, and advocacy.
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
- Showcase your data-driven mindset and ability to analyze and interpret customer marketing metrics.
ATS Keywords: Customer Marketing, Lifecycle Marketing, Demand Generation, Customer Advocacy Programs, ABM Strategies, Retention-Focused Marketing, Customer Advisory Boards, Community Engagement Initiatives, CRM, Marketing Automation, Project Management, Cross-Functional Collaboration
ASSUMPTION: Avetta's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo, HubSpot
- Online Review Platforms: TrustRadius, Capterra
- Data Analysis and Visualization: Tableau, Power BI (beneficial but not required)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Avetta prioritizes customer success and satisfaction above all else.
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
- Collaboration: Avetta fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
Work Style:
- Avetta values a data-driven approach to decision-making and continuous improvement.
- The company encourages innovation and creativity, with a focus on finding new and better ways to serve its customers.
- Avetta offers a flexible and supportive work environment, with a focus on work-life balance and employee well-being.
Self-Assessment Questions:
- Do you have a proven track record of success in customer marketing, with a focus on retention, engagement, and advocacy?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have a data-driven mindset and the ability to analyze and interpret customer marketing metrics?
- Are you a strong communicator, with the ability to articulate complex ideas clearly and effectively?
- Do you thrive in a collaborative work environment and value the opportunity to work with a diverse and talented team?
ASSUMPTION: Candidates who align with Avetta's company values and work style are most likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with cross-functional teams, requiring effective communication and collaboration skills.
- Adapting to a dynamic and evolving work environment, with a focus on continuous improvement and innovation.
- Balancing the demands of customer marketing with the need to maintain a strong focus on customer success and satisfaction.
ASSUMPTION: These challenges are inherent in the role and require a proactive, solutions-oriented approach to ensure success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention, engagement, and advocacy, rather than lead generation or brand awareness.
- Customer Marketing Managers in B2B SaaS companies often work closely with Customer Success and Sales teams, with a focus on driving customer growth and long-term success.
- This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with a focus on developing and refining customer marketing strategies.
ASSUMPTION: This role is unique within Avetta and the broader B2B SaaS industry, requiring a strategic mindset and a deep understanding of customer marketing principles.
📝 Sample Projects
- Developing and executing a customer retention campaign, including email marketing, targeted content, and customer engagement events.
- Managing Avetta's customer advocacy program, including case studies, testimonials, referrals, and speaking opportunities, to amplify customer voices and drive brand awareness.
- Collaborating with content teams to create compelling customer success stories, videos, and testimonials that highlight Avetta's impact and drive customer engagement.
ASSUMPTION: These projects are representative of the types of initiatives a Customer Marketing Manager might undertake in this role, with a focus on driving customer retention, engagement, and advocacy.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer marketing and how this role fits into the broader marketing strategy?
- How does Avetta support the growth and development of its marketing team members?
- Can you provide examples of successful customer marketing campaigns at Avetta and discuss the strategies behind their success?
- How does Avetta measure the success of its customer marketing efforts, and how might this role contribute to that process?
- What are the biggest challenges facing the Customer Marketing team at Avetta, and how might this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer marketing, cross-functional collaboration, and data-driven decision making.
- Prepare for behavioral and situational interview questions, demonstrating your approach to customer marketing, project management, and teamwork.
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
