📌 Core Information
🔹 Job Title: Customer Marketing Manager - B2B SaaS
🔹 Company: Avetta, LLC
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (3 days in office, 2 days work from home)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance to an office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic customer marketing programs to enhance retention, engagement, advocacy, expansion, and reputation management.
- Collaborating closely with Customer Success, Sales, Product, and Brand to deliver impactful marketing initiatives that support customer growth and long-term success.
- Managing customer engagement programs that drive retention, product adoption, and satisfaction.
- Leading the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
- Overseeing customer advisory boards and playing a pivotal role in Avetta Summits.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction.
✅ Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
✅ Collaborate with content teams to develop compelling customer success stories, videos, and testimonials that highlight Avetta’s impact.
✅ Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
✅ Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits.
✅ Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
✅ Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to maximize customer lifetime value.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation
Required Skills:
- Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing
- Experience managing customer advisory boards, summits, and community engagement initiatives
- Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra)
- Strong project management and cross-functional collaboration skills
Preferred Skills:
- Experience with Avetta's products or similar SaaS platforms
- Fluency in additional languages (Spanish, French, German, etc.)
ASSUMPTION: Candidates with a strong background in customer marketing, a proven track record of driving customer engagement and advocacy, and experience with relevant marketing technologies are ideal for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing manager in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid schedule of 3 days in the office and 2 days working from home
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, occupational safety, and ESG compliance.
Company Size: Avetta is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: 2003, with over two decades of experience in the risk management industry.
Company Description:
- Avetta is the only all-in-one contractor risk management platform, offering robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management.
- The company's unified platform helps clients proactively identify, assess, and mitigate risks in their supply chains.
- Avetta serves a diverse range of industries, including manufacturing, construction, energy, and more.
Company Specialties:
- Supply Chain Risk Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG Compliance
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on risk management and commitment to helping clients navigate complex supply chain challenges make it an attractive employer for individuals interested in the industry.
📊 Role Analysis
Career Level: Mid-level marketing manager, with opportunities for growth and advancement within the marketing department or across other functions within the organization.
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with various teams, including Customer Success, Sales, Product, and Brand.
Work Arrangement: Hybrid schedule, with 3 days in the office and 2 days working from home, offering flexibility and work-life balance.
Growth Opportunities:
- Progression to a senior or director-level marketing role within the company
- Expanding expertise in customer marketing and related fields
- Potential opportunities to lead or contribute to special projects and initiatives
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for a mid-career marketing professional seeking to grow and develop their skills.
🌍 Location & Work Environment
Office Type: Avetta's Dallas office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): 3300 Triumph Blvd, Ste. 800, Lehi, UT 84043, US (headquarters); Tustin, CA, US; Houston, TX, US; Dallas, TX, US; Calgary, CA; Newcastle, AU; Sydney, AU; Mount Maunganui, NZ; London, GB; Dusseldorf, DE
Geographic Context:
- Dallas, Texas, is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional growth.
- The city offers a diverse range of neighborhoods, cultural attractions, and recreational activities.
- Dallas has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: Full-time (40 hours per week), with a hybrid schedule of 3 days in the office and 2 days working from home
ASSUMPTION: Avetta's Dallas office provides a dynamic and engaging work environment, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer marketing strategy and execution
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Avetta's values
Application Tips:
- Highlight your experience with customer advocacy programs, ABM strategies, and retention-focused marketing
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of successful customer marketing campaigns or initiatives you've led
- Demonstrate your understanding of Avetta's products and the risk management industry
ATS Keywords: Customer Marketing, Lifecycle Marketing, Demand Generation, Customer Advocacy Programs, ABM Strategies, Retention Marketing, Project Management, Cross-Functional Collaboration, CRM, Marketing Automation, Online Review Platforms, Customer Engagement, Product Adoption, Customer Satisfaction, Reputation Management, Customer Advisory Boards, Community Engagement
ASSUMPTION: Avetta's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo, HubSpot
- Online Review Platforms: TrustRadius, Capterra
- Project Management: Asana, Trello, or similar tools
- Collaboration: Microsoft Office 365, Google Workspace, or similar suites
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Collaboration
- Innovation
- Accountability
Work Style:
- Results-driven and proactive
- Strong communicator and team player
- Adaptable and open to feedback
- Data-driven and analytical
- Passionate about customer success and risk management
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you passionate about driving customer engagement and advocacy?
- Do you have a proven track record of executing successful customer marketing campaigns?
- Are you comfortable working with cross-functional teams and stakeholders?
ASSUMPTION: Candidates who align with Avetta's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple customer engagement programs simultaneously
- Balancing strategic planning and tactical execution
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Meeting and exceeding customer expectations in a competitive market
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Customer Marketing Manager (B2B SaaS) vs. Customer Success Manager: While both roles focus on customer engagement, the Customer Marketing Manager role is more focused on driving customer advocacy, retention, and expansion through strategic marketing initiatives, while the Customer Success Manager role is centered around customer satisfaction, renewal, and upsell opportunities.
- Customer Marketing Manager (B2B SaaS) vs. Demand Generation Manager: The Customer Marketing Manager role is focused on driving customer engagement and advocacy, while the Demand Generation Manager role is responsible for creating awareness and driving interest in a company's products or services among new customers.
- Customer Marketing Manager (B2B SaaS) vs. Product Marketing Manager: The Customer Marketing Manager role focuses on driving customer engagement and advocacy, while the Product Marketing Manager role is responsible for understanding customer needs and translating them into product positioning, messaging, and go-to-market strategies.
ASSUMPTION: Understanding the differences between these related roles can help candidates determine which role is the best fit for their career goals and interests.
📝 Sample Projects
- Developing and executing a customer referral program that drives customer engagement and expansion
- Creating and implementing a customer advocacy program that generates case studies, testimonials, and speaking opportunities
- Conducting customer satisfaction surveys and using the results to inform marketing strategies and improve customer retention
- Collaborating with the sales team to develop targeted campaigns that drive upsell and cross-sell opportunities
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the Customer Marketing Manager role and provide insight into the types of initiatives the role may be involved in.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Avetta?
- What are the biggest challenges facing the customer marketing team, and how can this role help address them?
- How does Avetta support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Avetta foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in customer marketing, lifecycle marketing, and demand generation
- Prepare examples of successful customer marketing campaigns or initiatives you've led, focusing on their impact on customer engagement, retention, and advocacy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
