📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: PTC
🔹 Location: Boston, Hybrid in office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, advocacy, and referrals
- Managing and growing the referral program
- Curating and managing customer CAD models and visuals
- Engaging and activating advocates through strategic events
- Overseeing presence on key review sites
- Collaborating cross-functionally with various teams
- Developing customer success stories
ASSUMPTION: This role requires strong communication, relationship-building, and project management skills. Proficiency with CAD tools and familiarity with engineering workflows or technical audiences is preferred but not required.
📋 Key Responsibilities
✅ Manage and grow the referral program, incentivizing and rewarding customers who introduce new users to our platform.
✅ Curate and manage customer CAD models and visuals to highlight innovation on high-visibility surfaces such as the Onshape homepage and sign-in page.
✅ Engage and activate advocates through strategic events—both virtual and in-person—to keep them involved in marketing initiatives and community-building efforts.
✅ Oversee our presence on key review sites (e.g., G2, Capterra, TrustRadius), encouraging authentic feedback, analyzing trends, and ensuring profiles remain accurate and compelling.
✅ Own the customer advocacy program, identifying and nurturing power users to participate in case studies, testimonials, reference calls, and user groups.
✅ Collaborate cross-functionally with sales, customer success, and content teams to identify potential advocates and promote customer stories across blog posts, social media, and webinars.
✅ Develop customer success stories, including written case studies, video interviews, and collection of CAD models and visuals to showcase real-world product use.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong communication and project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in customer marketing, product marketing, or related roles
Required Skills:
- Strong communication and relationship-building skills
- Proficiency with event planning, both virtual and in-person, including content creation
- Experience managing advocacy or referral programs and driving customer participation
- Strong project management skills with the ability to balance multiple priorities and deadlines
- Experience collaborating across teams to drive alignment and execution
- Experience developing or supporting written customer success stories, case studies, or marketing content
- Strategic mindset with the ability to align customer marketing initiatives with broader company goals
Preferred Skills:
- Familiarity with CAD software, engineering workflows, or technical audiences
ASSUMPTION: While experience with CAD tools is preferred, it is not a strict requirement for this role. The ideal candidate will have a strong foundation in marketing and a willingness to learn about CAD software and technical audiences.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on PTC products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the Boston area. Actual compensation may vary based on factors such as skills, experience, and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Product Lifecycle Management (PLM) and Internet of Things (IoT) solutions
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for career growth
Founded: 1985, with a rich history in the software industry and a strong reputation for innovation
Company Description:
- PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity.
- PTC's technology helps companies to capitalize on the promise of today’s new technology to drive digital transformation.
- PTC fosters a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to grow and make a significant impact on the company's success.
Company Specialties:
- Product Development Solutions
- PLM - Product Lifecycle Management
- CAD - Computer Aided Design
- Internet of Things
- Application Lifecycle Management
- Service Lifecycle Management
- Supply Chain Management
- Augmented Reality
- Virtual Reality
- Digital Transformation
- IIoT - Industrial Internet of Things
- Digital Twin
- Additive Manufacturing
- Industrial Internet of Things
Company Website: ptc.com
ASSUMPTION: PTC is a well-established company with a strong presence in the software industry. Its large size and extensive resources provide employees with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Director of Customer Marketing and works closely with cross-functional teams, including sales, customer success, and content teams
Work Arrangement: Hybrid, with a mix of remote work and in-office collaboration. The specific hybrid arrangement may vary based on business needs and individual preferences
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Manager or a move into a specialized marketing role
- Expansion into other areas of the business, such as product management or sales
- International assignments or relocation opportunities, given PTC's global presence
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of customers and internal stakeholders, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote work and in-office collaboration
Office Location(s): 121 Seaport Blvd, Boston, Massachusetts 02210, US
Geographic Context:
- Boston is a vibrant, multicultural city with a rich history and a thriving tech industry
- The office is located in the Seaport District, a bustling waterfront neighborhood with numerous restaurants, shops, and recreational activities
- Boston offers a mix of urban and suburban living options, with easy access to public transportation and cultural attractions
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the structure and collaboration of an office environment along with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Virtual interview with the hiring manager and a cross-functional team member
- On-site interview with the hiring manager, team members, and potential colleagues
- Final interview with the Director of Customer Marketing
Key Assessment Areas:
- Communication and presentation skills
- Customer focus and understanding of customer needs
- Strategic thinking and problem-solving abilities
- Project management and organizational skills
- Collaboration and teamwork
Application Tips:
- Highlight your experience with customer marketing, product marketing, or related roles
- Demonstrate your proficiency with event planning, advocacy programs, and project management
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of customer success stories or marketing campaigns you've worked on
- Research PTC and the Onshape product to show your enthusiasm and understanding of the role
ATS Keywords: Customer Marketing, Product Marketing, Referral Programs, Event Planning, Advocacy, Project Management, Collaboration, CAD Software, Technical Audiences, Strategic Mindset
ASSUMPTION: The interview process at PTC is designed to assess your skills, experiences, and cultural fit for the role and the organization. Being prepared and demonstrating your enthusiasm for the opportunity will increase your chances of success.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- CAD Software (e.g., Onshape, Creo, SolidWorks)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial. Training and support will be provided to help you succeed in the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- One PTC
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to change
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and action-oriented, with a strong focus on delivering outcomes?
- Are you adaptable and open to change, with a willingness to learn and grow in a dynamic work environment?
- Do you have a strong customer focus and a passion for understanding and addressing customer needs?
ASSUMPTION: PTC values a diverse and inclusive work environment, fostering a culture of innovation, collaboration, and continuous learning. Candidates who align with these values and work styles will be well-suited to succeed in the organization.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams, including sales, customer success, and content teams
- Balancing the strategic and tactical aspects of customer marketing, requiring both big-picture thinking and attention to detail
- Working with technical audiences and CAD software, which may require a learning curve for candidates without prior experience
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing focuses more on customer engagement and advocacy, while Product Marketing is more centered on product positioning and messaging
- Industry-specific context: PTC operates in the software development industry, with a focus on PLM and IoT solutions. This role requires an understanding of these technologies and their applications
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader organization, with potential paths into specialized marketing roles, product management, or sales
ASSUMPTION: This role is unique in its focus on customer engagement, advocacy, and referrals within the software development industry. Candidates with relevant experience in customer marketing or product marketing will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing a customer referral program, including incentives, rewards, and promotional materials
- Curating and managing a collection of customer CAD models and visuals to showcase real-world innovation on high-visibility surfaces
- Planning and executing a customer advocacy event, including content creation, speaker selection, and logistics
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of customer marketing, requiring both big-picture thinking and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other teams, such as sales, customer success, and content teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PTC support the growth and development of its employees?
- What are the most rewarding aspects of working in customer marketing at PTC?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in customer marketing, product marketing, or related roles
- Prepare examples of customer success stories or marketing campaigns you've worked on
- Research PTC and the Onshape product to show your enthusiasm and understanding of the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
