📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Discuss.io
🔹 Location: United States (Remote)
🔹 Job Type: Remote (Fully)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention
- Building and managing the Customer Advocacy Program to identify and nurture customer champions
- Supporting customer activation initiatives through compelling content development
- Collaborating cross-functionally with Sales, Customer Success, Product, and Marketing to align messaging and elevate the overall customer experience
- Tracking and analyzing campaign performance and program ROI to optimize marketing efforts
ASSUMPTION: This role requires a strong understanding of the B2B SaaS customer journey and segmentation strategies, as well as proven ability to drive customer engagement and loyalty through marketing programs.
📋 Key Responsibilities
✅ Develop and execute lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention
✅ Partner with Customer Success to align campaigns with key customer milestones and satisfaction drivers
✅ Build and manage the Customer Advocacy Program by identifying and nurturing customer champions, developing testimonials, case studies, and peer-to-peer networking opportunities, and maintaining the customer references database
✅ Support customer activation initiatives by developing compelling content such as landing pages, videos, Pendo modules, Discuss University courses, and onsite training that drive deeper platform usage
✅ Identify and activate customer champions for content contributions, event participation, and broader community engagement
✅ Manage follow-ups on G2 customer reviews to maintain a strong feedback loop and ensure a positive customer experience
✅ Partner with Product Marketing to develop impactful customer case studies that highlight success stories and build market credibility
✅ Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to align messaging, support strategic goals, and elevate the overall customer experience
✅ Track and analyze campaign performance, engagement metrics, and program ROI, using insights to optimize marketing efforts
ASSUMPTION: This role requires strong communication, problem-solving, and people skills, as well as the ability to work effectively across multiple functions and departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in customer marketing or a related discipline, preferably at an enterprise SaaS startup with experience working across disciplines
Required Skills:
- Strong understanding of the B2B SaaS customer journey and segmentation strategies
- Proven ability to drive customer engagement and loyalty through marketing programs
- Experience managing cross-functional initiatives with Sales, Product, and Customer Success
- Proficient with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot/Marketo), and analytics platforms
- Passion for customers and a collaborative mindset
- Highly motivated team player with a positive outlook and a can-do attitude
- A self-motivated, problem-solving mindset - one that looks for new ways to solve challenges while not letting perfection get in the way of progress
Preferred Skills:
- Experience with generative AI-focused roadmaps
- Familiarity with qualitative research platforms
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Customer Marketing Manager with 2-4 years of experience in a B2B SaaS environment)
Benefits:
- Employer Paid Healthcare
- Unlimited PTO with a mandatory minimum
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Customer Marketing Manager with the required experience level in a B2B SaaS environment. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Discuss.io operates in the Market Research industry, focusing on qualitative research and consumer insights. The market is competitive, with established players and emerging technologies continuously shaping the landscape.
Company Size: Discuss.io is a mid-sized company with 51-200 employees. This size allows for a more agile and collaborative work environment, offering employees the opportunity to have a significant voice in decision-making processes.
Founded: 2012. Discuss.io was founded in Seattle, Washington, and has since expanded its presence to include offices in London and Boston.
Company Description:
- Discuss.io is a purpose-built platform designed by researchers for researchers, focusing on unlocking the power of innovation to drive next-gen insight
- The company believes in the transformative impact of truly listening, understanding, and valuing customers' experiences to foster empathy and human centricity
- Discuss.io stands as a trusted platform for leading Market Insights, CX, and UX professionals worldwide, delivering in-depth insights in real-time and transforming customer relationships
Company Specialties:
- Qualitative Market Research
- Online Qualitative Market Research
- Webcam Focus Groups
- Online Focus Groups
- Consumer Conversations
- Consumer Engagement
- Video Conversations
- Agile Empathy
- Market Research
- Digital Market Research
- Qualitative Research
- Smart Video
- Insights
- Customer Experience
- mobile screen share
- Customer Interviews
- smart video tools
- consumer insights
- Ethnography
- voice of customer
- Customer Insight Video
- customer feedback
- New Product Testing
- real time insights
- research services
- moderation
- and human translation
Company Website: https://www.discuss.io/
ASSUMPTION: Discuss.io's focus on qualitative research and consumer insights positions it as a unique player in the market research industry, offering applicants the opportunity to work on innovative and impactful projects.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Customer Marketing Manager will report directly to the Director of Marketing, working closely with cross-functional teams to align marketing efforts with strategic goals.
Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance. However, the role may require occasional collaboration with team members in different time zones.
Growth Opportunities:
- As Discuss.io continues to grow, there will be opportunities for the Customer Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company
- The role's focus on customer engagement and advocacy may lead to opportunities in customer success or customer experience management
- Strong performance in this role may open doors to leadership positions within the marketing department or the company
ASSUMPTION: Given Discuss.io's growth trajectory and focus on innovation, the Customer Marketing Manager role presents an excellent opportunity for career growth and development.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States (Seattle, Washington; London, UK; Boston, US)
Geographic Context:
- The United States offers a large and diverse market for qualitative research and consumer insights, with numerous opportunities for customer engagement and advocacy
- Discuss.io's global presence allows for collaboration with customers and team members across different time zones and cultural backgrounds
- The remote work environment provides flexibility and work-life balance, with the opportunity to work from anywhere within the United States
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The fully remote work environment and flexible hours allow for a better work-life balance and the opportunity to attract and retain top talent in the competitive marketing industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department or a hiring manager
- Behavioral and skills-based interviews with the Director of Marketing and other team members
- Final round interviews with key stakeholders, including the CEO or other senior leaders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Customer marketing experience and achievements
- Problem-solving skills and ability to work cross-functionally
- Communication and collaboration skills
- Understanding of the B2B SaaS customer journey and segmentation strategies
- Proven ability to drive customer engagement and loyalty through marketing programs
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements, as well as your problem-solving skills and ability to work cross-functionally
- Prepare for behavioral and skills-based interview questions that focus on your customer marketing experience and your ability to drive customer engagement and loyalty through marketing programs
- Research Discuss.io's company culture and values to demonstrate your fit for the role and the company
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Customer Marketing, B2B SaaS, Customer Engagement, Marketing Programs, Cross-Functional Collaboration, Problem-Solving, Qualitative Research, Consumer Insights, Marketing Automation, CRM, Analytics
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's customer marketing experience, problem-solving skills, and ability to work cross-functionally, as well as their understanding of the B2B SaaS customer journey and segmentation strategies.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot or Marketo
- Analytics Platforms: Google Analytics, Tableau, or other data visualization tools
- Project Management: Asana, Trello, or Jira
- Communication: Slack, Microsoft Teams, or Google Workspace
- Video Conferencing: Zoom, Google Meet, or Microsoft Teams
- Customer Feedback Platforms: G2, SurveyMonkey, or other customer feedback tools
ASSUMPTION: The tools and technologies listed are based on industry standards for customer marketing roles in B2B SaaS environments. The actual tools and technologies used by Discuss.io may vary.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Discuss.io prioritizes understanding and valuing customers' experiences to foster empathy and human centricity
- Innovative: The company focuses on unlocking the power of innovation to drive next-gen insight and continuously improves its platform and services
- Collaborative: Discuss.io encourages cross-functional collaboration and teamwork to align marketing efforts with strategic goals and elevate the overall customer experience
- Agile: The company operates in startup mode and gets things done efficiently and effectively
- Empathetic: Discuss.io values understanding and connecting with customers on a personal level to build strong, lasting relationships
Work Style:
- Fast-paced: The role requires the ability to work effectively in a high-growth SaaS environment and adapt to change quickly
- Cross-functional: The Customer Marketing Manager will collaborate with various departments, including Sales, Customer Success, Product, and Marketing
- Customer-focused: The role requires a deep understanding of customer needs and preferences, as well as the ability to develop and execute marketing programs that drive customer engagement and loyalty
- Data-driven: The Customer Marketing Manager will track and analyze campaign performance, engagement metrics, and program ROI to optimize marketing efforts and make data-driven decisions
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and loyalty through marketing programs in a B2B SaaS environment?
- Are you comfortable working cross-functionally with various departments, including Sales, Customer Success, Product, and Marketing?
- Do you have a strong understanding of the B2B SaaS customer journey and segmentation strategies?
- Are you able to work effectively in a fast-paced, high-growth SaaS environment and adapt to change quickly?
- Do you have a customer-centric mindset and the ability to develop and execute marketing programs that drive customer engagement and loyalty?
- Are you comfortable working remotely and collaborating with team members in different time zones?
ASSUMPTION: Discuss.io's company culture values collaboration, innovation, and a customer-centric approach, making it an attractive workplace for candidates who share these values and thrive in a fast-paced, high-growth SaaS environment.
⚠️ Potential Challenges
- The fully remote work environment may present challenges in maintaining work-life balance and staying connected with team members and customers
- The fast-paced, high-growth SaaS environment may require the Customer Marketing Manager to adapt to change quickly and manage multiple priorities simultaneously
- The role's focus on customer engagement and advocacy may require the Customer Marketing Manager to navigate complex customer relationships and manage customer expectations
- The competitive market research industry may present challenges in standing out and differentiating Discuss.io's platform and services from those of competitors
ASSUMPTION: The potential challenges listed are based on industry trends and common experiences in customer marketing roles in B2B SaaS environments. The actual challenges faced by the Customer Marketing Manager at Discuss.io may vary.
📈 Similar Roles Comparison
- Customer Success Manager: While both roles focus on customer engagement and advocacy, the Customer Success Manager is more directly responsible for customer retention and renewal, while the Customer Marketing Manager focuses on driving customer adoption, engagement, and loyalty through marketing programs
- Product Marketing Manager: Both roles require a strong understanding of the customer journey and segmentation strategies, as well as the ability to develop and execute marketing programs that drive customer engagement and loyalty. However, the Product Marketing Manager is more focused on positioning the product and building market credibility, while the Customer Marketing Manager is more focused on driving customer adoption, engagement, and retention
- Marketing Manager: Both roles require strong communication, problem-solving, and collaboration skills, as well as the ability to work effectively across multiple functions and departments. However, the Marketing Manager is more focused on overall marketing strategy and execution, while the Customer Marketing Manager is more focused on customer engagement and advocacy
ASSUMPTION: The comparison points listed are based on industry trends and common experiences in customer marketing roles in B2B SaaS environments. The actual differences between these roles may vary depending on the specific company and its organizational structure.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to drive product adoption and engagement
- Building and managing the Customer Advocacy Program, including identifying and nurturing customer champions, developing testimonials, case studies, and peer-to-peer networking opportunities, and maintaining the customer references database
- Supporting customer activation initiatives through the development of compelling content, such as landing pages, videos, Pendo modules, Discuss University courses, and onsite training that drive deeper platform usage
- Partnering with Product Marketing to develop impactful customer case studies that highlight success stories and build market credibility
- Managing follow-ups on G2 customer reviews to maintain a strong feedback loop and ensure a positive customer experience
ASSUMPTION: The sample projects listed are based on the key responsibilities outlined in the job description. The actual projects undertaken by the Customer Marketing Manager at Discuss.io may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer engagement and advocacy, and how this role fits into that strategy?
- How does the Customer Marketing Manager collaborate with other departments, such as Sales, Customer Success, and Product, to align marketing efforts with strategic goals and elevate the overall customer experience?
- What are the key performance indicators (KPIs) used to measure the success of customer marketing campaigns, and how are these tracked and analyzed?
- How does Discuss.io differentiate its platform and services from those of competitors in the market research industry?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Discuss.io support work-life balance and employee well-being in a fully remote work environment?
ASSUMPTION: The key questions listed are designed to provide insight into the role's responsibilities, the company's approach to customer engagement and advocacy, and the opportunities for growth and development within the marketing department and the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements, as well as your problem-solving skills and ability to work cross-functionally
- Prepare for behavioral and skills-based interview questions that focus on your customer marketing experience and your ability to drive customer engagement and loyalty through marketing programs
- Research Discuss.io's company culture and values to demonstrate your fit for the role and the company
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a marketing campaign plan or other relevant project that showcases your customer marketing skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
