Customer Marketing Manager - Dealers

📌 Core Information

🔹 Job Title: Customer Marketing Manager - Dealers

🔹 Company: Pentair

🔹 Location: Charlotte, NC (with occasional travel up to 30%)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading objective-based marketing programs to build customer relationships and drive growth within the Dealer Channel
• Collaborating with sales to prioritize key tactics by customer to maximize business outcomes and achieve growth
• Cultivating strong, trust-based relationships with national dealers through proactive communication and localized execution
• Cross-functional management with National Accounts and New Business Development opportunities
• Performance reporting and data-driven decision making to inform marketing and customer plans

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams and functions.

📋 Key Responsibilities

✅ Deploy objective-based, go-to-market programs and campaigns with account-based dealers including builders, servicers, and retailers

✅ Determine and drive growth strategy of dealers in partnership with the sales team while building a scalable and repeatable playbook for amplification

✅ Cross functional management with National Accounts and New Business Development opportunities through national planning and regionalized execution

✅ Liaison with regional sales teams, including inside sales, on marketing and sales enablement activities

✅ In partnership with Sales Operations, develop targets & pipeline metrics to rate performance of deployed programs and key accounts

✅ Cultivate strong, trust-based relationships with national dealers by understanding their business needs, challenges, and goals, while delivering on strategic execution at a localized level

✅ Focused account-based efforts to increase dealer share of wallet through white glove onboarding, marketing tool kits and program education

✅ Serve as the primary point of contact managing relationships through proactive communication via phone, email, voice conferencing and other channels to drive growth and maximize success

✅ Performance Reporting – Prepare and present regular updates on account performance, growth opportunities and voice of customer management

✅ Understand monthly sales data to inform marketing and customer plans & provide recommendations or adjustments to maintain strong sales growth opportunities

✅ Support new product launches and implementation into business practices & promotional planning

✅ Enable effective usage of promotions and rebate offerings available while aiding in troubleshooting

✅ Cross-functionally collaborate with all marketing functions including but not limited to content, demand, events, digital and loyalty to execute growth plan

✅ Perform other duties, as required

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities and stakeholders effectively.

🎯 Required Qualifications

Education: BS or BA degree in business, marketing, or communications required

Experience: 7+ years’ experience as a Marketing professional with emphasis on omni-channel marketing programs or customer marketing with a proven track record of meeting and exceeding targets

Required Skills:

• Proven experience in managing marketing, channel, or customer growth teams (4+ years)
• Experience with two-step distribution (B2B2C) and dealer marketing and channel development preferred
• Strong writing, communication, and presentation skills
• Self-motivated and results-oriented with a refined sense of urgency
• Sales enabler through a strong storytelling and persuasive skillset
• Successful working in teams executing integrated marketing communications plans and lead generation tactics
• Strong business acumen with problem-solving experience
• Demonstrated influencing leadership style – the ability to get things done through an influence-based work style
• Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making
• Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders
• Proven organizational and time management skills
• Proven ability to work under pressure and manage many tasks simultaneously
• Have a failure fast, learn quick mindset to continuously improve
• Advanced proficiency with basic technology tools, especially Microsoft Office Suite
• Expertise in Salesforce, CRM management, and opportunity pipeline knowledge a plus

Preferred Skills:

• Experience in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.
• Salesforce, CRM management, and opportunity pipeline knowledge

ASSUMPTION: Candidates with experience in the industrial machinery manufacturing industry or relevant transferable skills will be at an advantage.

💰 Compensation & Benefits

Salary Range: The anticipated annualized base pay range for this full-time position is $95,500 - $177,300 / year. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs.

Benefits:

• Health Benefits
• 401(k)
• Employee Stock Purchase Program
• Disability Benefits
• Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Parental Leave
• Caregiver Leave
• Tuition Reimbursement
• Paid Time Off
• Wellness Programs

Working Hours: This role requires a standard 40-hour workweek with occasional travel up to 30%.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Pentair operates in the industrial machinery manufacturing industry, focusing on water-related solutions and services. The company is publicly traded and had revenue of approximately $4.1 billion in 2024.

Company Size: Pentair has approximately 9,750 global employees serving customers in more than 150 countries. The company is large enough to offer diverse career opportunities but small enough for employees to make a significant impact.

Founded: Pentair was founded in 1966 and is headquartered in London, with significant operations in the United States.

Company Description:

• Pentair helps the world sustainably move, improve, and enjoy water, life's most essential resource
• The company offers a wide range of water-related solutions, including residential and business water solutions, industrial water management, and more
• Pentair is focused on smart, sustainable water solutions that help our planet and people thrive

Company Specialties:

• Advanced Filtration & Desalination
• Flood Water & Wastewater
• Food & Beverage Processing
• Irrigation Management
• Pool and Spa Equipment
• Water Supply & Disposal
• Marine/RV
• Industrial Spray
• Biogas Upgrading
• Water Quality
• Foodservice
• Water Filtration
• Carbon Capture Solutions

Company Website: Pentair.com

ASSUMPTION: Pentair's focus on sustainability and water-related solutions makes it an attractive employer for environmentally conscious professionals.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Customer Marketing Manager - Dealers will report to the Senior Growth Marketing Manager and work closely with cross-functional teams, including sales, marketing, and operations.

Work Arrangement: This role requires a standard 40-hour workweek with occasional travel up to 30%.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within the marketing function or broader organization
• Pentair's global presence offers opportunities for international assignments or roles
• The company's focus on innovation and sustainability provides opportunities to work on cutting-edge projects and initiatives

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for a marketing professional looking to grow their career in a dynamic and challenging environment.

🌍 Location & Work Environment

Office Type: Pentair's Charlotte, NC office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 400 Regency Forest Dr, Cary, NC 27518, US

Geographic Context:

• Charlotte, NC is the largest city in North Carolina and the 17th most populous city in the United States
• The city is known for its diverse economy, with significant presence in the financial, energy, and healthcare sectors
• Charlotte offers a relatively low cost of living compared to other major cities in the United States, with a variety of housing options and neighborhoods to choose from

Work Schedule: This role requires a standard 40-hour workweek with occasional travel up to 30%.

ASSUMPTION: Charlotte, NC offers a vibrant and dynamic work environment, with a diverse range of cultural, recreational, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with cross-functional team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Data-driven decision making and analytical skills
• Cultural fit and alignment with Pentair's Win Right Values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Pentair's business and the specific needs of the Dealer Channel
• Prepare examples of your past successes in driving growth and building customer relationships
• Be ready to discuss your approach to data-driven marketing and customer segmentation

ATS Keywords: Customer Marketing, Dealer Channel, Objective-Based Programs, Sales Enablement, Data-Driven Decision Making, Cross-Functional Teams, Strategic Execution, Voice of Customer Management

ASSUMPTION: Pentair's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Salesforce
• CRM management
• Opportunity pipeline knowledge
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Salesforce, with additional tools and technologies to be determined based on the candidate's background and the team's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Pentair is committed to helping the world sustainably move, improve, and enjoy water
• Integrity: The company conducts business with honesty, transparency, and respect for all stakeholders
• Accountability: Pentair takes responsibility for its actions and their impact on the environment, customers, and employees
• Innovation: The company fosters a culture of continuous improvement and innovation
• Collaboration: Pentair values teamwork and cross-functional collaboration to drive success

Work Style:

• Pentair's work environment is fast-paced and dynamic, requiring employees to be adaptable and resilient
• The company values a growth mindset and encourages employees to take ownership of their development
• Pentair fosters a culture of open communication and feedback, with a focus on continuous improvement

Self-Assessment Questions:

• How do you align with Pentair's commitment to sustainability and responsible business practices?
• How do you approach cross-functional collaboration and teamwork in a dynamic and fast-paced environment?
• How do you balance strategic thinking with tactical execution and attention to detail?

ASSUMPTION: Candidates who demonstrate a strong fit with Pentair's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large portfolio of dealer relationships and prioritizing key tactics by customer
• Navigating a complex, matrixed organization with multiple stakeholders
• Balancing strategic planning with tactical execution and day-to-day management
• Occasional travel requirements up to 30%

ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a proactive approach to stakeholder management.

📈 Similar Roles Comparison

• Customer Marketing Manager - Dealers vs. Customer Marketing Manager - Direct
• Dealer-focused role requires a deeper understanding of B2B2C dynamics and channel-specific strategies
• Direct-focused role may offer more opportunities for one-on-one customer interactions and personalized marketing
• Customer Marketing Manager - Dealers vs. Field Marketing Manager
• Dealer-focused role requires a strategic, account-based approach to customer management
• Field marketing role may involve more hands-on event planning and execution, with a focus on local market activation
• Customer Marketing Manager - Dealers vs. Product Marketing Manager
• Dealer-focused role requires a deep understanding of customer needs and market trends to inform product strategy
• Product marketing role may involve more cross-functional collaboration with R&D, engineering, and sales to drive product adoption and market share

ASSUMPTION: Each role within the marketing function offers unique opportunities and challenges, requiring candidates to assess their skills, interests, and career goals carefully.

📝 Sample Projects

• Developing and executing a targeted dealer onboarding program to drive rapid adoption of new products or services
• Conducting a comprehensive Voice of Customer analysis to inform marketing strategy and improve customer satisfaction
• Collaborating with sales to create and implement a dealer-specific sales enablement program to drive growth and market share

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Customer Marketing Manager - Dealers role, requiring candidates to demonstrate a strong blend of skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and Pentair's overall business strategy?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Pentair support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Dealer Channel, and how can this role contribute to driving growth and market share?
• How does Pentair foster a culture of collaboration and cross-functional teamwork within the marketing function and broader organization?

ASSUMPTION: These questions are designed to help candidates assess the fit of the role with their skills, interests, and career goals, as well as the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past successes in driving growth and building customer relationships
• Be ready to discuss your approach to data-driven marketing and customer segmentation
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.