Customer Marketing Manager: HPC

📌 Core Information

🔹 Job Title: Customer Marketing Manager: HPC

🔹 Company: Tiger Brands

🔹 Location: South Africa

🔹 Job Type: Full time

🔹 Category: Manufacturing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales growth across assigned categories and channels
• Collaborating cross-functionally to deliver innovative sales value to customers
• Optimizing consumer pricing and promotional strategies
• Achieving set growth targets through commercial propositions

ASSUMPTION: This role requires a strong understanding of shopper behavior and the ability to translate brand strategies into effective commercial propositions.

📋 Key Responsibilities

✅ Own and drive selling activities across assigned portfolio, categories, and channels

✅ Collaborate with marketing, customer, and operational teams to achieve growth targets

✅ Develop and execute coordinated, innovative sales value propositions for customers

✅ Support business in consumer pricing and promotional optimization using profit waterfalls and leading pricing strategies

✅ Execute trade promotions and ensure optimal impact on financials

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, sales, or a related role, with a focus on FMCG or a similar industry

Required Skills:

• Proven track record in sales and marketing
• Strong analytical skills and data-driven decision making
• Excellent communication and stakeholder management skills
• Ability to work cross-functionally and influence others
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Experience with pricing optimization tools
• Familiarity with the South African FMCG market
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be ZAR 600,000 - ZAR 800,000 per annum, based on industry standards for a role of this level and experience in South Africa.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Working for a well-established and respected company in the FMCG industry

Working Hours: Full-time position with standard office hours, Monday to Friday, with flexibility to meet business needs

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tiger Brands is one of Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG), with a focus on everyday branded food and beverages.

Company Size: With over 10,000 employees, Tiger Brands offers a large and diverse work environment with numerous opportunities for growth and development.

Founded: Tiger Brands was founded in 1920 and has since grown to become a leading player in the African FMCG market.

Company Description:

• Tiger Brands is committed to nourishing and nurturing more lives every day through its wide range of iconic and consumer favorite brands.
• The company operates in various segments, including milling, breakfast, baking, groceries, home, personal, and baby care, perishables, snacks, treats, and beverages.
• Tiger Brands has a strong presence in South Africa and is expanding its footprint across Africa.

Company Specialties:

• Manufacturing and distribution of FMCG products
• Brand management and marketing
• Sales and trade marketing
• Consumer pricing and promotional optimization
• Corporate social investment (CSI) initiatives

Company Website: http://www.tigerbrands.com

ASSUMPTION: Tiger Brands' extensive product portfolio and market presence offer applicants a diverse range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions.

Reporting Structure: The Customer Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, customer, and operational teams.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

• Progression into senior marketing or management roles within the company
• Expanding responsibilities and portfolio management
• Gaining experience in different product categories or brands
• International assignments or roles within Tiger Brands' African operations

ASSUMPTION: Successful candidates will have the opportunity to grow their careers within the company, given Tiger Brands' size and diverse operations.

🌍 Location & Work Environment

Office Type: The role is based at Tiger Brands' headquarters in Sandton, Gauteng, South Africa.

Office Location(s): 3010 William Nicol Drive, Bryanston, Sandton, Gauteng 2146, South Africa

Geographic Context:

• Sandton is a major financial hub and business district in South Africa, offering a vibrant and dynamic work environment.
• The area is well-connected by public transportation and major highways, making it easily accessible.
• Sandton offers numerous amenities, including shopping centers, restaurants, and entertainment options.

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. However, the role may require flexibility to meet business needs, such as attending events or managing trade promotions.

ASSUMPTION: The work environment is fast-paced and demanding, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing manager and other stakeholders
• Final interview with the senior management team

Key Assessment Areas:

• Sales and marketing experience and achievements
• Cross-functional collaboration and stakeholder management skills
• Analytical and data-driven decision-making abilities
• Cultural fit and alignment with Tiger Brands' values

Application Tips:

• Highlight your relevant experience and achievements in sales and marketing, with a focus on FMCG or a similar industry.
• Tailor your resume and cover letter to emphasize your fit for the role and the company, addressing the required skills and qualifications.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.

ATS Keywords: Sales, Marketing, FMCG, Pricing Strategies, Promotional Optimization, Cross-Functional Collaboration, Commercial Propositions, Growth Targets

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Pricing optimization tools (e.g., Promoton, Blackbox, or similar)
• Customer relationship management (CRM) software (e.g., Salesforce, SAP CRM, or similar)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Respect
• Accountability
• Collaboration

Work Style:

• Fast-paced and dynamic
• Results-driven and performance-focused
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you had to collaborate effectively with cross-functional teams to achieve a common goal?
• How do you stay adaptable and responsive to change in a fast-paced work environment?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Tiger Brands' values and work style, as well as a passion for the FMCG industry and the company's products.

⚠️ Potential Challenges

• Managing multiple priorities and competing demands from various stakeholders
• Balancing short-term sales targets with long-term brand building objectives
• Operating in a dynamic and competitive market, with constant changes in consumer behavior and market trends
• Adapting to a large and diverse organization with a complex structure and numerous moving parts

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills, experience, and adaptability to thrive in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on sales and pricing strategies, requiring a strong commercial acumen.
• The role offers a unique opportunity to work across multiple product categories and brands, providing exposure to a wide range of FMCG products and markets.
• Career progression in this role could lead to senior marketing or management positions within the company, with opportunities for international assignments or roles within Tiger Brands' African operations.

ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role against similar positions in the market.

📝 Sample Projects

• Developing and executing a trade promotion strategy to drive sales growth for a specific product category
• Conducting a pricing optimization analysis to maximize profitability and market share for a portfolio of brands
• Collaborating with cross-functional teams to launch a new product or brand extension, including market research, positioning, and go-to-market strategy

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with the role, but may not be exhaustive or representative of all tasks and duties.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and sales strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does Tiger Brands support the growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does the company approach cross-functional collaboration and stakeholder management?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Tiger Brands, its products, and the FMCG industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.