📌 Core Information
🔹 Job Title: Customer Marketing Manager - Distributors
🔹 Company: Pentair
🔹 Location: Charlotte, NC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading objective-based marketing programs to build customer relationships and drive growth within the Distribution Channel
- Collaborating with sales teams and managing key accounts to maximize business outcomes
- Cultivating strong, trust-based relationships with key B2B accounts
- Cross-functional collaboration and sales enablement with national account managers and territory sales managers
- Strategic planning and execution of annual promotion and rebate calendars
- Proposing and managing marketing co-op budgets and initiatives
- Working in a collaborative, cross-team capacity with various marketing functions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams to achieve growth objectives.
📋 Key Responsibilities
✅ Deploying objective-based, go-to-market programs and campaigns within Distribution Channels
✅ Determining and driving the success of key accounts in partnership with sales teams
✅ Cultivating strong relationships with key B2B accounts by understanding their business objectives, challenges, and goals
✅ Driving cross-functional collaboration and sales enablement with national account managers and territory sales managers
✅ Coordinating new product launches and implementation into business practices, promotional planning, merchandising, and execution at the branch level
✅ Strategic ownership and execution of annual promotion and rebate calendars, measuring effectiveness of B2B and B2C-facing programs
✅ Advocating for national and regional rebates in alignment with category businesses and respective customer programs
✅ Serving as the primary point of contact, managing relationships through proactive communication to drive growth and maximize success
✅ Preparing and presenting regular updates on account performance, growth opportunities, and voice of customer management
✅ Building and managing planning calendars throughout the year, continually socializing each with stakeholders and collaborating on timing to maximize opportunities and alignment with each initiative
✅ Proposing and managing marketing co-op budgets, initiatives, approval, and payment process as necessary
✅ Performing other duties as required
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: BS or BA degree in business, marketing, or communications required
Experience: 10+ years' experience as a marketing professional with emphasis on omni-channel marketing programs or customer marketing, with a proven track record of meeting and exceeding targets
Required Skills:
- Proven experience in customer marketing or omni-channel marketing programs
- Familiarity with two-step distribution (B2B2C) and dealer marketing and channel development
- Experience in data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.
- Strong communication and collaboration skills
- Ability to work effectively in a cross-functional team environment
- Proven ability to manage and grow key accounts
Preferred Skills:
- Experience with B2B marketing and managing growth teams
- Familiarity with the industrial machinery manufacturing industry
- Proficiency in marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in B2B marketing, managing growth teams, and familiarity with the industrial machinery manufacturing industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,700 - $205,600 USD per year
Benefits:
- Health benefits
- 401(k)
- Employee stock purchase program
- Disability benefits
- Life insurance
- Critical illness insurance
- Accident insurance
- Parental leave
- Caregiver leave
- Tuition reimbursement
- Paid time off
- Wellness programs
Working Hours: Full-time, with up to 30% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1966
Company Description:
- Pentair helps the world sustainably move, improve, and enjoy water, life's most essential resource
- Offers a wide range of water solutions, including residential and business water solutions, industrial water management, and more
- Focused on smart, sustainable water solutions that help people and the environment thrive
Company Specialties:
- Advanced Filtration & Desalination
- Flood Water & Wastewater
- Food & Beverage Processing
- Irrigation Mngmt
- Pool and Spa Equipment
- Water Supply & Disposal
- Marine/RV
- Industrial Spray
- Biogas Upgrading
- Water Quality
- Foodservice
- Water Filtration
- Carbon Capture Solutions
Company Website: Pentair.com
ASSUMPTION: Pentair's focus on sustainability and water solutions makes it an attractive employer for environmentally conscious professionals.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with growth opportunities
Reporting Structure: Reports to the Senior Growth Marketing Manager
Work Arrangement: Full-time, on-site, with up to 30% travel required
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunity to work on high-impact projects and drive business growth
- Possibility to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Apex Office, Charlotte, NC
Geographic Context:
- Charlotte, NC is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County
- Known for its urban development, financial services, and transportation
- Offers a diverse range of cultural attractions, sports teams, and outdoor activities
Work Schedule: Full-time, with up to 30% travel required
ASSUMPTION: Charlotte, NC offers a vibrant urban environment with numerous cultural and recreational opportunities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Customer relationship management
- Cross-functional collaboration and communication
- Data-driven decision making
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience, particularly in customer marketing or omni-channel marketing programs
- Demonstrate strong communication and collaboration skills in your resume and cover letter
- Showcase your ability to manage and grow key accounts
- Tailor your application to emphasize your familiarity with two-step distribution (B2B2C) and dealer marketing
ATS Keywords: Customer Marketing, B2B Marketing, Sales Enablement, Cross-Functional Collaboration, Market Intelligence, Data Analysis, Promotional Planning, Account Management, Relationship Building, Strategic Planning, Performance Reporting, Product Launch Coordination, Budget Management, Team Leadership, Communication, Problem Solving
ASSUMPTION: Pentair's application process is likely to involve assessments of marketing strategy, customer relationship management, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Innovation
- Teamwork
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
- Focused on driving business growth and maximizing customer success
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable managing and growing key accounts?
- Do you have experience working with data-driven market intelligence?
- Are you able to balance strategic planning with tactical execution?
ASSUMPTION: Candidates who are strong collaborators, data-driven, and adaptable may find Pentair's work culture a good fit.
⚠️ Potential Challenges
- Managing multiple priorities and balancing strategic planning with tactical execution
- Working effectively with cross-functional teams and stakeholders
- Driving growth and maximizing success for key B2B accounts
- Adapting to a dynamic and evolving business environment
ASSUMPTION: This role may present challenges in managing multiple priorities, working effectively with cross-functional teams, and driving growth for key accounts.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Distribution Channel and requires a deep understanding of two-step distribution (B2B2C) and dealer marketing
- Pentair's focus on sustainability and water solutions sets it apart from other industrial machinery manufacturing companies
- This role offers opportunities for professional growth and development within a large, global organization
ASSUMPTION: This role is unique in its focus on the Distribution Channel and Pentair's commitment to sustainability and water solutions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch within the Distribution Channel
- Conducting market research and analysis to identify growth opportunities for key B2B accounts
- Collaborating with cross-functional teams to create and implement a customer marketing plan that drives business growth and maximizes customer success
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Customer Marketing Manager - Distributors role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for our Distribution Channel and how this role will contribute to its success?
- How does this role collaborate with other marketing functions, such as content, demand, events, digital, and loyalty, to execute the growth plan?
- What are the key performance indicators (KPIs) used to measure the success of customer marketing programs within the Distribution Channel?
- How does this role support the growth and development of junior team members within the marketing department?
- What are the most significant challenges facing the Distribution Channel, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, key performance indicators, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, particularly in customer marketing or omni-channel marketing programs
- Write a cover letter that demonstrates your strong communication and collaboration skills and explains your interest in the role and Pentair
- Prepare for your interview by researching Pentair's company values, work style, and the key challenges facing the Distribution Channel
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
