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Customer Marketing Manager

Central
Full-time
Remote
Worldwide
🌟 Customer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Marketing Manager

πŸ”Ή Company: Central

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (US only)

πŸš€ Job Overview

Key aspects of this role include:

  • Amplifying customer stories to drive growth and engagement
  • Developing and managing customer referral programs
  • Creating and curating engaging content for various channels
  • Collaborating with cross-functional teams to gather and share customer success stories
  • Building and managing customer communities to foster brand loyalty

ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and project management skills to effectively amplify customer stories and drive growth.

πŸ“‹ Key Responsibilities

βœ… Interview founders and customers to uncover and share their personal journeys and founding stories

βœ… Create social content that celebrates customers and their achievements

βœ… Manage and grow customer referral programs

βœ… Collect and manage customer testimonials and case studies

βœ… Experiment with community channels (newsletter, podcast, events) to engage customers and drive growth

ASSUMPTION: This role may require occasional work outside of regular business hours to accommodate customer availability for interviews and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in customer marketing, community, or content roles at B2B startups

Required Skills:

  • Proven experience in customer marketing or related roles
  • Excellent interviewing and storytelling skills
  • Strong writing and content creation abilities
  • Self-directed and able to own initiatives from concept to execution
  • Familiarity with CRM and marketing automation tools

Preferred Skills:

  • Experience with podcasting or video/audio production and editing
  • Experience at fast-growing startups

ASSUMPTION: Candidates with experience in B2B marketing and a strong portfolio of customer success stories will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $130,000 per year (USD)

Benefits:

  • Competitive salary and equity
  • Comprehensive benefits: Medical, dental, vision, 401(k) - For US employee roles only
  • Unlimited PTO and sick leave
  • Remote work
  • 2-4 off-sites per year

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development (Payroll & Benefits)

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2023

Company Description:

  • Central automates payroll, benefits, and government compliance for startups
  • Acts as a teammate, handling every government registration and filing
  • Frees founders to focus on growing their businesses

Company Specialties:

  • Payroll automation
  • Benefits management
  • Government compliance

Company Website: centralhq.com

ASSUMPTION: Central is a fast-growing startup focused on simplifying payroll and benefits management for startups, with a strong emphasis on customer success and satisfaction.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (US only) with flexible scheduling

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunities to learn and develop new skills in customer marketing and community management
  • Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as the company continues to expand and gain traction in the market.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States

Geographic Context:

  • Remote work allows for flexibility in location and scheduling
  • Opportunity to work with a diverse range of customers and founders across the US
  • Potential for occasional travel to attend industry events or company off-sites

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that candidates will manage their time effectively and maintain open lines of communication with the team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the Head of Marketing to discuss the role and responsibilities
  • Case study or project assignment to evaluate problem-solving and creative thinking skills
  • Final interview with the CEO or another senior leader to discuss long-term goals and fit within the organization

Key Assessment Areas:

  • Customer marketing and community management experience
  • Storytelling and content creation skills
  • Self-direction and initiative ownership
  • Cultural fit and alignment with Central's core values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include specific examples of customer success stories or marketing campaigns you've led in the past
  • Demonstrate your understanding of Central's mission and values in your application materials

ATS Keywords: Customer Marketing, Community Management, Content Creation, Interviewing, Storytelling, Writing, Self-directed, Initiative Ownership, B2B Startups, Customer Referral Programs, Customer Success Stories

ASSUMPTION: Central's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on the candidate's ability to amplify customer stories and drive growth.

πŸ› οΈ Tools & Technologies

  • CRM (e.g., HubSpot, Salesforce, or similar)
  • Marketing automation tools (e.g., Marketo, Pardot, or similar)
  • Social media management tools (e.g., Hootsuite, Buffer, or similar)
  • Podcasting or video/audio production software (e.g., Audacity, GarageBand, or similar)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Think clearly
  • Show high agency
  • Craft magic

Work Style:

  • Self-directed and able to work independently
  • Strong communicator with excellent written and verbal skills
  • Collaborative and able to work effectively with cross-functional teams

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable managing multiple projects and priorities simultaneously?
  • Do you have a proven track record of driving customer engagement and growth?

ASSUMPTION: Central values candidates who are self-motivated, results-driven, and able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

  • Managing customer expectations and feedback
  • Balancing multiple projects and priorities simultaneously
  • Adapting to a fast-changing work environment as the company grows
  • Occasional work outside of regular business hours to accommodate customer availability

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses primarily on customer success stories and community engagement
  • This role requires a strong balance of creativity, strategic thinking, and project management skills
  • Career progression may involve moving into a leadership role as the company expands

ASSUMPTION: This role is unique in its focus on customer storytelling and community engagement, making it an excellent fit for candidates with a strong background in customer marketing and a passion for amplifying customer success stories.

πŸ“ Sample Projects

  • Developing and executing a customer referral program that generates a 20% increase in new customer sign-ups
  • Creating a podcast series that features interviews with successful founders and highlights their journeys and achievements
  • Managing a customer case study project that results in a 30% increase in customer retention and satisfaction

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role, with a focus on driving customer engagement and growth.

❓ Key Questions to Ask During Interview

  • How does Central measure the success of its customer marketing efforts?
  • What are the biggest challenges facing the customer marketing team, and how can this role help address them?
  • How does Central support the professional development and growth of its employees?
  • What are the short-term and long-term goals for this role and the customer marketing team?
  • How does Central foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's goals and values, enabling them to make an informed decision about whether this opportunity is the right fit for them.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or examples of your customer success stories and marketing campaigns
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.