Customer Marketing Manager - GNE

📌 Core Information

🔹 Job Title: Customer Marketing Manager - GNE

🔹 Company: Haleon

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading customer marketing strategy for promotional, distribution, and NRM projects
• Supporting joint business planning and driving flawless NPD launch activations
• Leading category and channel management, ecommerce strategy, and digital data analysis
• Building relationships with key customers and driving business strategies
• Ensuring compliance and managing cross-functional progress

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with both internal and external stakeholders.

📋 Key Responsibilities

✅ Lead customer marketing strategy on promotional, distribution, and NRM projects based on market data, shopper insights, and retail analysis

✅ Support joint business planning and drive flawless NPD launch activations with strategic planning, tracking, and post-evaluation

✅ Lead category and channel management (CATMAN) partnerships across markets to drive category growth and maintain market leadership

✅ Lead and deliver a best-in-class activation and promotional calendar in alignment with country managers and KAMs for driving in-store excellence

✅ Lead OTC and Wellness Ecommerce overall strategy and deliver on FCP, identifying the right SKU, promotional, and visibility mix to drive ecommerce growth

✅ Plan and execute marketing/shopper calendar for assigned customers, channels, and brands (online and offline)

✅ Build relationships with key customers (internal and external) to help drive business strategies and objectives

✅ Ensure compliance in all activities together with regulatory, legal, and quality teams

✅ Align the progress and actions between all factions/customers through developing and managing CPS for all activities that we are planning and/or running.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure all activities are aligned and delivered successfully.

🎯 Required Qualifications

Education: A university degree or equivalent

Experience: 3 to 5 years in an FMCG organization (commercial/trade/shopper/ecommerce)

Required Skills:

• Knowledge of channel and category management tools
• Experience in managing OTC products
• Understanding of the online route to consumers and the customers
• Strong communication, leadership, and people management skills
• Proven analytical skills
• Experience working across complex organization structures
• Ability to influence senior leaders towards desired outcomes
• Strong commercial understanding/experience
• Advanced Microsoft Office skills

Preferred Skills:

• Experience in the consumer health industry
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, experience in the consumer health industry and fluency in Arabic may be beneficial for this role due to the location and industry focus.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (Estimated, based on market standards for the role and location)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Haleon products
• Opportunities for professional development and career growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role's demands)

ASSUMPTION: The salary range is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

Company Size: 10,001+ employees. As a large organization, Haleon offers extensive resources, diverse opportunities, and a well-established company culture.

Founded: 2022 (as an independent company, following the spin-off from GlaxoSmithKline). Haleon's brands have a rich history, with some originating over 170 years ago.

Company Description:

• Haleon is a new world-leading consumer health company, shaped by all who join it
• It improves everyday health for billions of people through its global portfolio of category-leading brands
• Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable

Company Specialties:

• Consumer Goods and Consumer Health
• Over-the-counter (OTC) medications and wellness products
• Global brand management and marketing

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being, along with its global presence, provides ample opportunities for career growth and learning within the industry.

📊 Role Analysis

Career Level: Mid-level management. This role reports directly to the Head of Customer Marketing and may have supervisory responsibilities.

Reporting Structure: This role reports directly to the Head of Customer Marketing and works closely with country managers, KAMs, and other cross-functional teams.

Work Arrangement: On-site, with a flexible work arrangement that may require occasional remote work or hybrid work during specific projects or events.

Growth Opportunities:

• Progression to senior management roles within the customer marketing function
• Expansion into other marketing disciplines or functional roles within Haleon
• International assignments or relocation opportunities

ASSUMPTION: Given Haleon's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, multi-national corporate office with collaborative workspaces and amenities.

Office Location(s): Dubai, United Arab Emirates (Arenco Tower)

Geographic Context:

• Dubai is a major business hub in the Middle East, with a multicultural and multilingual workforce
• The United Arab Emirates (UAE) offers a tax-free income, high standard of living, and numerous leisure activities
• Dubai's strategic location provides easy access to other major markets in the Middle East, Africa, and Asia

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role's demands)

ASSUMPTION: Working in Dubai offers a unique blend of cultural experiences, professional opportunities, and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Head of Customer Marketing

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and presentation skills
• Commercial acumen and customer focus
• Leadership and teamwork abilities

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your strategic thinking, analytical skills, and customer focus
• Research Haleon's company culture and values to demonstrate your fit

ATS Keywords: Customer Marketing, Promotional Strategy, Ecommerce, Data Analysis, Category Management, Trade Spend Management, Communication, Leadership, People Management, Analytical Skills, Commercial Understanding, Microsoft Office Skills

ASSUMPTION: Haleon's interview process is designed to assess your strategic thinking, analytical skills, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies may be beneficial but not always required.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Inclusive
• Sustainable

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Customer-centric and commercially astute

Self-Assessment Questions:

• How do you demonstrate Haleon's patient-focused value in your work?
• Can you provide an example of a time when you drove results through collaboration and teamwork?
• How do you adapt to changes in priorities or market conditions?

ASSUMPTION: Haleon values diversity, inclusion, and collaboration, seeking candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across different markets and functions
• Balancing short-term promotional activities with long-term strategic planning
• Adapting to a dynamic and evolving market landscape
• Working in a multicultural and multilingual environment

ASSUMPTION: These challenges can be overcome through strong communication, effective project management, and a customer-centric approach.

📈 Similar Roles Comparison

• This role focuses more on customer marketing strategy and promotional activities compared to brand management or product management roles
• Unlike sales or trade marketing roles, this position has a stronger emphasis on data analysis, strategic planning, and cross-functional collaboration
• Career progression may involve moving into senior customer marketing roles, brand management, or other marketing disciplines

ASSUMPTION: Understanding the differences between similar roles can help applicants identify the best fit for their career goals and aspirations.

📝 Sample Projects

• Developing and executing a promotional strategy for a new product launch in the Middle East
• Analyzing customer data to identify trends and opportunities for category growth in the OTC market
• Managing a cross-functional team to deliver a successful customer marketing campaign across multiple markets

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the role, providing applicants with a better understanding of the day-to-day responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging customer marketing project you've worked on and how you overcame any obstacles?
• How does Haleon support the professional development and career growth of its employees in customer marketing roles?
• Can you provide an example of a time when you had to adapt to a significant change in market conditions or customer behavior?
• How does Haleon ensure effective cross-functional collaboration and communication between different teams and markets?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your motivation for applying and how your background and skills make you a strong fit for the position
• Prepare examples of your strategic thinking, analytical skills, and customer focus for the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.