📌 Core Information
🔹 Job Title: Customer Marketing Manager (Remote)
🔹 Company: SaaS Labs US Inc.
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lifecycle marketing campaigns
- Optimizing customer journeys and improving engagement metrics
- Collaborating with cross-functional teams to align communications with business objectives
- Managing revenue target KPIs related to MGOs, ACV, and customer engagement
- Leveraging HubSpot, Salesforce, and other marketing tools to track and measure program effectiveness
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving customer engagement and revenue growth.
📋 Key Responsibilities
✅ Develop and execute targeted, multi-channel lead nurture and lifecycle marketing campaigns, including email, phone outreach, in-app experiences, website personalization, advertising, and content marketing.
✅ Optimize and manage the onboarding, adoption, retention, and expansion stages of the customer lifecycle.
✅ Own lead nurturing processes to progress leads from initial engagement through MQL and sales readiness, maintain engagement with warm leads, and execute re-engagement campaigns.
✅ Own and manage revenue target KPIs related to nurture-driven Marketing Generated Opportunities (MGOs), improvements in Average Customer Value (ACV), and customer engagement metrics.
✅ Leverage HubSpot for automation and Salesforce for CRM to manage, track, and measure lifecycle program effectiveness.
✅ Collaborate on refining lead scoring models and integrate lifecycle programs with ABM initiatives to enhance account-level marketing effectiveness.
✅ Collaborate closely with Product Marketing, Sales, Customer Success, Demand Generation, and Marketing Operations teams to align lifecycle communications and campaigns with user needs, business objectives, and revenue goals.
✅ Regularly analyze and present insights and recommendations to stakeholders to continuously enhance lifecycle strategies.
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and cross-functional collaboration to drive customer engagement and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in lifecycle marketing, nurture programs, or similar roles in B2B SaaS
Required Skills:
- Proven track record of metrics-driven successful multi-channel lifecycle campaigns
- Strong management and executional skills with hands-on experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM, and analytics tools (Tableau)
- Excellent written and verbal communication skills
- Proven ability to work cross-functionally and manage multiple stakeholders
- Data-driven thinker with a relentless eye toward insights, testing, and optimization
- Strong project management skills with the ability to handle multiple initiatives simultaneously
Preferred Skills:
- Experience marketing to SMB and mid-market segments
- Experience in CCaaS or related SaaS markets
- Salesforce, HubSpot, or ABM platform certifications
- International marketing experience (US, UK, Australia)
ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with experience using relevant tools and a proven track record of driving customer engagement and revenue growth.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and company holidays
- Professional development opportunities
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing role in the United States. The benefits package is competitive and includes health insurance, retirement savings, and flexible work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B SaaS with a focus on communication workflows and productivity
Company Size: Medium (201-500 employees) - Offers a dynamic and collaborative work environment with opportunities for growth and impact
Founded: 2016 - SaaS Labs has grown significantly since its founding and has received numerous awards for its rapid growth and success
Company Description:
- SaaS Labs helps sales and support teams reach their full potential with AI-powered communication tools
- Focuses on saving time for agents, improving customer responses, and enhancing productivity
- Supports over 7,000 companies worldwide and has a team of 300+ passionate individuals
- Recognized for its fast growth and success, including being listed among America's fastest-growing companies in the Inc. 5000 for 2023
Company Specialties:
- B2B and SaaS
- Workflow automation
- Communication workflow
- Productivity and remote work
Company Website: http://saaslabs.co
ASSUMPTION: SaaS Labs is a fast-growing tech company with a strong focus on productivity and communication tools for sales and support teams. Its success is reflected in its numerous awards and recognition.
📊 Role Analysis
Career Level: Mid-Senior Level - This role offers an opportunity to lead lifecycle marketing efforts and drive customer engagement and revenue growth
Reporting Structure: The Customer Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure
Work Arrangement: Remote (Solely) - This role offers the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to expand the role and team as the company continues to grow
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to transition into a leadership role as the company and team expand
ASSUMPTION: This role offers significant growth potential as SaaS Labs continues to expand its customer base and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote - This role does not require regular on-site presence, allowing for flexibility and work-life balance
Office Location(s): United States - The company has offices in Palo Alto, California, and Noida, India, but this role can be performed remotely from anywhere in the United States
Geographic Context:
- Palo Alto, California - Headquarters of SaaS Labs US Inc.
- Noida, India - Location of SaaS Labs' India office
- United States - Remote work allows for flexibility and the ability to work from various locations within the country
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the ability to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Customer engagement and retention strategies
- Data analysis and reporting skills
- Cross-functional collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of lifecycle marketing and customer engagement strategies
- Demonstrate your ability to work cross-functionally and manage multiple stakeholders
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign development, and customer engagement skills
- Research the company and its products to show your enthusiasm and understanding of its mission and values
ATS Keywords: Lifecycle Marketing, Customer Engagement, Marketing Automation, CRM, Salesforce, HubSpot, ABM, Data-Driven, Campaign Development, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing your marketing strategy, campaign development, and customer engagement skills, as well as your ability to work cross-functionally and align with the company's values and culture.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation)
- Salesforce (CRM)
- Tableau (Data Visualization)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign development, data analysis, and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - Focus on understanding and meeting the needs of customers
- Innovative - Encourage creativity and continuous improvement
- Collaborative - Foster a team-oriented and inclusive work environment
- Data-driven - Use data to inform decision-making and drive results
- Growth-minded - Embrace a mindset of continuous learning and development
Work Style:
- Dynamic and fast-paced - Reflects the company's rapid growth and focus on driving results
- Flexible and adaptable - Requires the ability to pivot and adjust in response to changing priorities and market conditions
- Remote-friendly - Offers flexibility and work-life balance for remote team members
- Data-focused - Uses data to inform decision-making and drive customer engagement and revenue growth
Self-Assessment Questions:
- How do you align with SaaS Labs' customer-centric approach to marketing and communication?
- Can you provide an example of a time when you successfully executed a multi-channel lifecycle marketing campaign, and how did you measure its success?
- How do you approach cross-functional collaboration, and can you share an example of a successful project where you worked closely with multiple teams to achieve common goals?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing, and how do you incorporate this knowledge into your strategies and campaigns?
ASSUMPTION: SaaS Labs values candidates who align with its customer-centric, innovative, collaborative, data-driven, and growth-minded culture, and who can thrive in a dynamic, flexible, and remote-friendly work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously may require strong project management skills and the ability to prioritize effectively
- Working remotely may present challenges in maintaining productivity and work-life balance, requiring self-discipline and time management skills
- Collaborating with cross-functional teams may require strong communication and conflict resolution skills to navigate differing priorities and perspectives
- Keeping up with industry trends and best practices in lifecycle marketing may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills, as well as a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Demand Generation Manager - Both roles focus on driving customer engagement and revenue growth, but the Customer Marketing Manager role is more focused on post-sale customer engagement and retention, while the Demand Generation Manager role is more focused on pre-sale lead generation and qualification
- Lifecycle Marketing Manager vs. Product Marketing Manager - Both roles require a strong understanding of customer needs and market trends, but the Lifecycle Marketing Manager role is more focused on customer engagement and retention throughout the customer journey, while the Product Marketing Manager role is more focused on product positioning, messaging, and go-to-market strategy
- Customer Marketing Manager vs. Customer Success Manager - Both roles focus on driving customer engagement and retention, but the Customer Marketing Manager role is more focused on proactive engagement and communication, while the Customer Success Manager role is more focused on reactive issue resolution and customer support
ASSUMPTION: The Customer Marketing Manager role is unique in its focus on driving customer engagement and retention through targeted, multi-channel lifecycle marketing campaigns, and requires a strong understanding of customer needs, market trends, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign to improve customer activation and reduce time-to-value
- Creating and implementing a customer segmentation strategy to improve engagement and retention rates
- Designing and launching a customer referral program to drive organic growth and customer advocacy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Customer Marketing Manager might undertake to drive customer engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the company's customer engagement and retention strategies, and how this role fits into those efforts?
- How does the company measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important?
- Can you provide an example of a successful lifecycle marketing campaign that the company has executed, and what were the key lessons learned?
- How does the company approach cross-functional collaboration, and what tools and processes are in place to facilitate effective communication and coordination?
- What opportunities are there for growth and development within this role and the marketing team as a whole?
ASSUMPTION: Asking these questions will help you better understand the company's customer engagement and retention strategies, as well as the role's fit within the broader marketing organization and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on lifecycle marketing, customer engagement, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign development, and customer engagement skills
- Research the company and its products to show your enthusiasm and understanding of its mission and values
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
