📌 Core Information
🔹 Job Title: Customer Marketing Manager - UKI
🔹 Company: IFS
🔹 Location: Staines-upon-Thames, Surrey, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office-based with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns targeting existing customers within IFS focus industries
- Driving leads and pipeline creation through various channels and activities
- Managing digital marketing platforms and campaigns, including paid social media, emails, and landing pages on Marketo
- Collaborating with global and regional marketing teams to execute campaigns
- Managing the CRM system for lead management and list collation
- Running Account-Based Marketing (ABM) activities to strengthen existing sales cycles
- Staying updated on market trends and industry developments to produce relevant activities
- Building and maintaining strong relationships with internal and external stakeholders
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving customer engagement and growth within existing accounts.
📋 Key Responsibilities
✅ Developing and executing marketing campaigns targeting existing customers within IFS focus industries
✅ Driving leads and pipeline creation through various channels and activities, including virtual and onsite events, campaigns, digital marketing, and social media
✅ Managing digital marketing platforms and campaigns, including paid social media, building landing pages and emails on Marketo
✅ Scrutinizing campaign results, including post-event analysis and reporting
✅ Collaborating with global and regional marketing teams to execute campaigns where relevant
✅ Managing the CRM system for lead management and list collation
✅ Running Account-Based Marketing (ABM) activities to strengthen existing sales cycles
✅ Staying updated on market trends and industry developments to produce relevant activities in the right channels with the right message
✅ Building and maintaining strong relationships with internal and external stakeholders
ASSUMPTION: This role requires a proactive and curious mindset, with the ability to multitask, work under pressure, and meet deadlines in a matrix organization.
🎯 Required Qualifications
Education: Undergraduate degree, ideally with a focus in Marketing, Communications, or a related business field
Experience: 4+ years of marketing experience, preferably in B2B within the software industry, manufacturing, service, or energy industries
Required Skills:
- Proven success in a similar role within an enterprise software sales organization
- Strong problem-solving skills
- Ability to multi-task and work under pressure, meet deadlines, and navigate a matrix organization
- Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
- Good presentation skills and ability to interact with internal/external customers
- Business-level French preferred
Preferred Skills:
- Experience with marketing automation tools like Marketo
- Experience in organizing and delivering B2B customer events
ASSUMPTION: Candidates with experience in B2B marketing within the software industry or related fields will be best suited for this role. Familiarity with IFS's focus industries and products will be a plus.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager role with 4-10 years of experience in the UK)
Benefits:
- Flexible and hybrid work opportunities
- Inclusive workplace experiences with a focus on community and connection
- Competitive benefits package (details not specified)
Working Hours: Full-time, typically 37.5 hours per week, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with 4-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise software solutions for hardcore businesses
Company Size: Medium to large (5,001-10,000 employees), offering a diverse and global work environment
Founded: 1983, with a rich history and strong reputation in the industry
Company Description:
- IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet
- Their technology enables businesses to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability
- IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers’ specific requirements and business evolution
Company Specialties:
- Enterprise Resource Planning (ERP)
- Enterprise Asset Management (EAM)
- Supply Chain Management (SCM)
- Information Technology Service Management (ITSM)
- Field Service Management (FSM)
Company Website: ifs.com
ASSUMPTION: IFS is a well-established and respected company in the software industry, with a strong focus on Industrial AI and enterprise software solutions. Their commitment to customer-centricity, agility, and trust drives their success in the market.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Head of Marketing for the UK and Ireland region, with close collaboration with global and regional marketing teams
Work Arrangement: Hybrid, with a combination of office-based and remote work, offering flexibility and a balance between collaboration and independent work
Growth Opportunities:
- Progression to a senior marketing role within the UK and Ireland region or globally
- Expansion into other areas of marketing or related functions within the organization
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers a unique opportunity to work in a global organization with a strong focus on customer engagement and growth. Candidates with a strategic mindset and a proven track record in B2B marketing will thrive in this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Staines-upon-Thames, Surrey, United Kingdom
Geographic Context:
- Staines-upon-Thames is located in the Greater London area, offering easy access to major transportation links and amenities
- The region is home to a diverse range of industries, with a strong presence of technology and software companies
- The office is situated in a vibrant and growing business community, with opportunities for networking and collaboration
Work Schedule: Full-time, with flexible hybrid work arrangements, allowing for a balance between office-based and remote work
ASSUMPTION: The office environment at IFS is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with senior leadership or other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing and platform management
- CRM management and lead generation
- Relationship building and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience, with a focus on B2B campaigns and customer engagement
- Demonstrate a strong understanding of IFS's products, services, and target industries
- Showcase your ability to work effectively in a matrix organization and collaborate with global teams
- Prepare examples of successful marketing campaigns and their impact on customer engagement and growth
ATS Keywords: Marketing Manager, Customer Marketing, Demand Generation, Digital Marketing, CRM, ABM, Enterprise Software, B2B, Campaign Development, Lead Generation, Stakeholder Management, Matrix Organization
ASSUMPTION: The interview process at IFS is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the organization. Candidates should be prepared to discuss their marketing experience in detail and provide examples of their work.
🛠️ Tools & Technologies
- Marketo (for marketing automation and campaign management)
- CRM system (likely Salesforce or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems, as well as proficiency in Microsoft Office Suite and social media platforms. Familiarity with project management tools will be an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Agility
- Trust
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing approach?
- Can you provide an example of a time when you had to adapt quickly to a change in strategy or market conditions?
- How do you use data to inform your marketing decisions and measure the success of your campaigns?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with IFS's core values and work style, with a focus on customer-centricity, agility, and trust. They should also be able to provide concrete examples of their marketing experience and how it relates to the company's values and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and priorities simultaneously
- Collaborating effectively with global and regional marketing teams in different time zones
- Adapting to changes in market trends and industry developments
- Balancing strategic planning with hands-on campaign execution
- Navigating a matrix organization and building strong relationships with internal and external stakeholders
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles and how they would approach these potential challenges in this role.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions, but with a specific focus on customer marketing and driving growth within existing accounts
- Unlike other marketing roles, this position requires a strong understanding of IFS's products, services, and target industries, as well as experience in B2B marketing within the software industry or related fields
- Career progression in this role may lead to senior marketing positions within the UK and Ireland region or globally, with opportunities for expansion into other areas of marketing or related functions
ASSUMPTION: Candidates should research similar marketing roles and compare the required qualifications, responsibilities, and potential challenges to gain a better understanding of the unique aspects of this position.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive lead generation and pipeline creation within a specific industry or customer segment
- Managing a digital marketing platform to create and optimize landing pages, emails, and paid social media campaigns
- Collaborating with global and regional marketing teams to execute a global marketing campaign, tailored to specific regions and customer segments
- Running an Account-Based Marketing (ABM) campaign to strengthen an existing sales cycle and drive customer engagement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar marketing projects and how they have contributed to customer engagement and growth within their previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed recently, and what made it successful?
- How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing team's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IFS job portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on B2B campaigns, customer engagement, and digital marketing
- Prepare examples of successful marketing campaigns and their impact on customer engagement and growth
- Research IFS's products, services, and target industries to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
