Customer Marketing Managrer

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: Filevine

🔹 Location: Salt Lake City, Utah

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (3-6 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle campaigns to drive adoption, upsell, retention, and advocacy
• Managing customer communications, including product deep dives, roadmap updates, and executive sessions
• Collaborating cross-functionally with Marketing, Product, Sales, and RevOps to drive long-term revenue growth
• Analyzing campaign performance and using data to inform strategy

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Engage & Educate: Own the strategy and production of customer-facing communications, manage proactive customer communications, and collaborate with Product to source and prioritize product feedback

✅ Grow & Expand: Build and launch upsell campaigns, use tools like Pendo to identify expansion signals, support Revenue & LTV modeling, and partner with RevOps to measure campaign impact

✅ Activate & Advocate: Launch review campaigns, develop and manage Filevine’s Customer Advisory Board (CAB), and identify and develop case studies and customer stories

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive customer success and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years of experience in customer marketing, lifecycle marketing, or product marketing, ideally in B2B SaaS

Required Skills:

• Proven success with campaign planning, content creation, and cross-functional execution
• Data-savvy: comfortable using tools like HubSpot, Pendo, and analytics platforms to measure impact
• Strong communication and relationship-building skills

Preferred Skills:

• Experience in legal tech, vertical SaaS, or regulated industries

ASSUMPTION: Candidates should have a proven track record in customer marketing and be comfortable working cross-functionally to drive results.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in Salt Lake City)

Benefits:

• Medical, Dental, & Vision Insurance
• Competitive & Fair Pay
• Maternity & Paternity Leave
• Short & Long-term Disability
• Opportunity to learn from a dedicated leadership team
• Centrally located open office building in Sugar House
• Top-of-the-line company swag

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically legal tech

Company Size: 501-1,000 employees (mid-sized company)

Founded: 2015, with a strong focus on growth and innovation

Company Description:

• Filevine is a cloud-based legal workflow platform that helps professionals manage their organization and serve their clients better
• Known for its intuitive, streamlined technology and passionate team
• Ranked as one of the most innovative and fastest-growing technology companies in the country by Deloitte and Inc.

Company Specialties:

• Case management
• Document management
• E-signatures
• Legal technology
• SaaS
• Practice management
• Contract management
• Document assembly
• Lead intake
• Artificial intelligence
• Information security

Company Website: http://www.filevine.com/

ASSUMPTION: Filevine is a dynamic, rapidly growing company focused on helping organizations thrive in the legal industry.

📊 Role Analysis

Career Level: Mid-level (3-6 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, and RevOps

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand
• Opportunity to learn from a dedicated leadership team and contribute to the company's success

ASSUMPTION: This role offers significant growth potential as Filevine continues to grow and expand its offerings.

🌍 Location & Work Environment

Office Type: Centrally located open office building in Sugar House

Office Location(s): 1260 Stringham Ave, Suite 600, Salt Lake City, Utah 84106, US

Geographic Context:

• Salt Lake City has a vibrant tech industry and a growing legal tech scene
• The office is located in the Sugar House neighborhood, known for its urban amenities and easy access to outdoor recreation
• Utah has a strong economy and a business-friendly environment

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The work environment at Filevine is collaborative and dynamic, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the VP of Marketing
• Final interview with key stakeholders from cross-functional teams

Key Assessment Areas:

• Campaign planning and execution
• Cross-functional collaboration
• Data analysis and interpretation
• Communication and relationship-building skills

Application Tips:

• Highlight your experience with customer marketing, lifecycle marketing, or product marketing in B2B SaaS
• Demonstrate your ability to develop and execute successful campaigns
• Showcase your data-savvy skills and ability to use tools like HubSpot and Pendo
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Customer Marketing, Lifecycle Marketing, Product Marketing, Campaign Planning, Content Creation, Cross-functional Execution, Data Analysis, Communication, Relationship Building, Upsell Campaigns, Customer Advocacy, Feedback Synthesis, Case Studies, PR, Sales

ASSUMPTION: The application process at Filevine is thorough and designed to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• HubSpot
• Pendo
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies used in this role are industry-standard and designed to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Growth-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on growth and innovation

Self-Assessment Questions:

• Do I thrive in a dynamic, fast-paced environment?
• Am I comfortable working cross-functionally and collaborating with diverse teams?
• Do I have a strong data-driven mindset and the ability to use data to inform decisions?
• Am I passionate about helping customers succeed and driving revenue growth?

ASSUMPTION: Filevine values candidates who are customer-centric, innovative, collaborative, data-driven, and growth-oriented, with a strong work ethic and a passion for helping customers succeed.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams, including Marketing, Product, Sales, and RevOps
• Balancing strategic thinking with tactical execution
• Adapting to a dynamic and evolving work environment

ASSUMPTION: The potential challenges in this role are related to the fast-paced, dynamic nature of the work environment and the need to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on customer marketing and lifecycle campaigns
• This role requires a strong data-driven mindset and the ability to use data to inform decisions
• Career progression in this role could lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role is unique in its focus on customer marketing and lifecycle campaigns, requiring a strong data-driven mindset and the ability to collaborate effectively with cross-functional teams.

📝 Sample Projects

• Developing and executing a customer onboarding campaign to drive adoption and engagement
• Launching an upsell campaign to target high-potential customers and drive revenue growth
• Managing the Filevine Customer Advisory Board (CAB) to gather feedback and inform product roadmap decisions

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Customer Marketing Manager might work on, focusing on customer engagement, revenue growth, and product feedback.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and how will my work impact the company's growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Filevine support the professional development and growth of its employees?
• What are the biggest challenges facing the company and how can this role help address them?
• How does Filevine foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's priorities, and the cultural fit for the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in customer marketing, lifecycle marketing, or product marketing
• Prepare for the interview by researching Filevine's products, customers, and competitors
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.