Sr Manager Customer Marketing, East

📌 Core Information

🔹 Job Title: Sr Manager Customer Marketing, East

🔹 Company: Shaw

🔹 Location: Philadelphia, Pennsylvania, United States (with travel within the East geography and to headquarters in Dalton, GA)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (preferably located in Philadelphia or Dalton, GA area)

🚀 Job Overview

Key aspects of this role include:

• Working with independent retail and local builder partners to create best-in-class consumer experiences instore and online, driving sales and increasing brand desirability.
• Executing marketing strategies across all Shaw’s brands and customer groups to deliver consistent brand experiences and achieve financial targets within the East geography.
• Developing and executing specific customer annual co-marketing plans, advertising plans, and digital marketing tactics to support Shaw brands’ strategies and annual plans.
• Measuring and evaluating ROI, managing co-op/BDF funds, and continuously optimizing the online consumer experience through trade partner websites.
• Establishing regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve marketing efforts.

ASSUMPTION: This role requires a high level of collaboration with cross-functional teams, customers, and internal stakeholders. Strong communication, interpersonal, and presentation skills are essential for success in this position.

📋 Key Responsibilities

✅ Works with independent retail and local builder partners to create best-in-class consumer experiences instore and online, driving sales and increasing brand desirability.

✅ Responsible for executing the strategy across all of Shaw’s brands and customer groups to deliver consistent brand experiences and achieve financial targets within the East geography.

✅ Develops and executes specific customer annual co-marketing plans, advertising plans, and digital marketing tactics to support Shaw brands’ strategies and annual plans.

✅ Measures and evaluates ROI, manages co-op/BDF funds, and continuously optimizes the online consumer experience through trade partner websites.

✅ Establishes regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve marketing efforts.

✅ Fully supports the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital, and the Training team to ensure a robust launch at each customer.

✅ Travels within the United States is required, both within the East geography (primarily) and to headquarters (Dalton, GA).

ASSUMPTION: This role requires a high level of adaptability and responsiveness in a fast-paced environment, as well as strong analytical and budget management skills to effectively measure and optimize marketing efforts.

🎯 Required Qualifications

Education: Degree in Marketing, Sales, Business Management, or a similar relevant subject.

Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or the equivalent education and experience.

Required Skills:

• Excellent communication and interpersonal skills; strong presentation skills.
• Strong budget management and analytical skills.
• Must be action-oriented and responsive in a very fast-paced environment.
• Knowledge of digital marketing content and platforms and their measurement.

Preferred Skills:

• Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
• Preferred experience in the home renovation space, either with retail or manufacturing.

ASSUMPTION: Candidates with experience in the home renovation industry or working directly with independent retailers will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the flooring industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Shaw products
• Tuition reimbursement and professional development opportunities

Working Hours: 8-hour non-rotating shift, hours fall within the day, observed calendar, shift starts in the AM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the flooring industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw is a leading provider of flooring and surface solutions for residential, commercial, and outdoor environments. They operate in the competitive and dynamic textile manufacturing industry.

Company Size: Shaw is a mid-sized company with 501-1,000 employees, providing a collaborative and agile work environment where individual contributions can make a significant impact.

Founded: Shaw was founded in 1946 and is a wholly-owned subsidiary of Berkshire Hathaway, Inc.

Company Description:

• Shaw is a leader in flooring and other surface solutions designed for residential housing, commercial spaces, and outdoor environments.
• The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs through its expansive portfolio of brands.
• Shaw is committed to sustainability and responsible business practices, aiming to create a positive impact on people and the planet.

Company Specialties:

• Sustainable Design
• Resilient Flooring
• LVT
• Carpet
• Flooring
• Custom Carpet
• Broadloom
• Hardwood
• Carpet Tile
• Modular Flooring
• PET Resilient
• Sheet
• Commercial Flooring
• and Commercial Design

Company Website: http://www.shawcontract.com

ASSUMPTION: Shaw’s focus on sustainability and responsible business practices makes it an attractive employer for environmentally-conscious candidates.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for executing marketing strategies and managing customer relationships within the East geography.

Reporting Structure: The Sr Manager Customer Marketing, East reports directly to the VP, Customer Marketing.

Work Arrangement: This is a hybrid role, with a preference for the candidate to be located in the Philadelphia area or Dalton, GA (hybrid). The role requires travel within the United States, both within the East geography and to headquarters in Dalton, GA.

Growth Opportunities:

• Progression to a more senior role within the Customer Marketing team or other departments at Shaw.
• Expanding responsibilities and influence within the East geography as Shaw’s business grows and evolves.
• Developing expertise in the flooring industry and related markets, opening up opportunities for career advancement within Shaw or other organizations.

ASSUMPTION: Shaw’s focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers within the organization.

🌍 Location & Work Environment

Office Type: Shaw’s headquarters is located in Dalton, GA, with regional offices and field-based teams across the United States. This role is based in the Philadelphia area with travel requirements.

Office Location(s): Philadelphia, Pennsylvania, United States (with travel within the East geography and to headquarters in Dalton, GA)

Geographic Context:

• The East geography covers a large and diverse region, including North Carolina and states to the north, presenting unique marketing challenges and opportunities.
• The Philadelphia area offers a mix of urban and suburban environments, providing access to a wide range of independent retail and local builder partners.
• Shaw’s headquarters in Dalton, GA, provides a centralized hub for collaboration and support, with a strong focus on innovation and sustainability.

Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling within the day, an observed calendar, and a shift start in the AM. The role requires travel within the United States, both within the East geography and to headquarters in Dalton, GA.

ASSUMPTION: The hybrid work arrangement and travel requirements for this role offer a balance between flexibility and the need for on-site collaboration and customer engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the VP, Customer Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Customer relationship management
• Budget management and analytical skills
• Communication and interpersonal skills
• Adaptability and responsiveness in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, customer relationship management skills, and any experience working with independent retailers or in the home renovation industry.
• Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, manage customer relationships, and measure the effectiveness of marketing initiatives.
• Be ready to discuss your approach to budget management, analytics, and data-driven decision-making in marketing.

ATS Keywords: Marketing strategy, customer marketing, trade marketing, co-marketing, digital marketing, ROI, analytics, budget management, independent retailers, home renovation, flooring industry

ASSUMPTION: Shaw’s hiring process is designed to assess candidates’ skills and cultural fit, with a focus on marketing strategy, customer relationship management, and data-driven decision-making.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management software (e.g., Salesforce, Zoho CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Shaw provides its employees with access to industry-standard marketing, customer relationship management, and analytics tools to support their work and drive business success.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Sustainable
• Responsible

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Customer-centric and results-oriented

Self-Assessment Questions:

• Do I thrive in fast-paced, dynamic environments, and can I maintain a high level of adaptability and responsiveness?
• Am I comfortable working with data and using analytics to inform marketing strategies and measure their effectiveness?
• Do I have strong communication and interpersonal skills, and can I effectively collaborate with cross-functional teams and customers?

ASSUMPTION: Shaw’s culture values innovation, collaboration, and sustainability, with a strong focus on customer-centric and data-driven decision-making.

⚠️ Potential Challenges

• Managing a large and diverse geography, with unique marketing challenges and opportunities in each state.
• Balancing the need for consistent brand experiences across all Shaw’s brands and customer groups with the requirement to tailor marketing strategies to individual customers and local market conditions.
• Measuring and optimizing the effectiveness of marketing initiatives in a fast-paced and dynamic environment.
• Travel requirements may present challenges for candidates who prefer a more sedentary work arrangement.

ASSUMPTION: The Sr Manager Customer Marketing, East role presents unique challenges and opportunities, requiring a high level of adaptability, responsiveness, and analytical skills to succeed.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on customer marketing and trade marketing, with a specific emphasis on independent retail and local builder partners.
• In the flooring industry, Shaw’s focus on sustainability and responsible business practices sets it apart from competitors, offering candidates an opportunity to work for a company committed to making a positive impact on people and the planet.
• Career progression in this role may follow a path similar to other marketing managers, with opportunities for advancement within Shaw or other organizations in the flooring industry or related markets.

ASSUMPTION: The Sr Manager Customer Marketing, East role offers a unique combination of marketing strategy, customer relationship management, and data-driven decision-making, with a focus on independent retail and local builder partners in the flooring industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a key independent retail customer, including co-marketing plans, advertising plans, and digital marketing tactics to support Shaw brands’ strategies and annual plans.
• Measuring and optimizing the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
• Managing co-op/BDF funds with key customers to ensure they are used effectively and driving ROI for both Shaw and the customer.

ASSUMPTION: The Sr Manager Customer Marketing, East role presents opportunities for candidates to work on high-impact projects that drive sales, increase brand desirability, and optimize marketing effectiveness for Shaw and its customers.

❓ Key Questions to Ask During Interview

• How does Shaw support its marketing managers in developing and executing marketing strategies, and what resources are available to help me succeed in this role?
• Can you describe the team structure and dynamics within the Customer Marketing department, and how does this role fit into the broader organization?
• How does Shaw measure the effectiveness of marketing initiatives, and what analytics tools and resources are available to support data-driven decision-making?
• What opportunities are there for growth and development within Shaw, and how does the company support the career advancement of its employees?
• How does Shaw balance the need for consistent brand experiences across all its brands and customer groups with the requirement to tailor marketing strategies to individual customers and local market conditions?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand Shaw’s culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Shaw’s careers website
• Tailor your resume and cover letter to highlight your relevant marketing experience, customer relationship management skills, and any experience working with independent retailers or in the home renovation industry.
• Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, manage customer relationships, and measure the effectiveness of marketing initiatives.
• Be ready to discuss your approach to budget management, analytics, and data-driven decision-making in marketing.
• Follow up with Shaw’s HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.