Sr Manager Customer Marketing, South

📌 Core Information

🔹 Job Title: Sr Manager Customer Marketing, South

🔹 Company: Shaw

🔹 Location: South (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Working with independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.
• Executing marketing strategies across all of Shaw’s brands and customer groups to deliver consistent brand experiences and meet financial targets.
• Developing and managing strategic co-marketing plans, advertising, marketing, and promotional assets, digital marketing, and online content to support sales goals.
• Measuring and evaluating ROI, managing co-op/BDF funds, and optimizing online consumer experiences through trade partner websites.
• Traveling within the United States, both within the West geography and to headquarters in Dalton, GA.

ASSUMPTION: This role requires a high level of collaboration with cross-functional teams, customers, and internal stakeholders. Strong communication, interpersonal, and presentation skills are crucial for success in this position.

📋 Key Responsibilities

✅ Works with independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.

✅ Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e., Shaw Flooring Network and other buy groups). Main KPI is to establish and deliver the brand’s financial targets within the West geography.

✅ Delivers consistent brand experiences to key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing, and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.

✅ Measures and evaluates ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manages and tracks annual marketing spend and effectiveness of spend by customer.

✅ Manages co-op/BDF funds with our customers to ensure they are used effectively.

✅ Continuously optimizes the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.

✅ Establishes regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.

✅ Fully supports the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital, and our Training team to ensure a robust launch at each customer.

✅ Travels within the United States is required, both within the West geography (primarily) and to headquarters (Dalton, GA).

ASSUMPTION: This role requires a high level of adaptability and responsiveness in a fast-paced environment. Strong analytical skills are necessary to measure and evaluate ROI effectively.

🎯 Required Qualifications

Education: Degree in Marketing, Sales, Business Management, or similar relevant subject.

Experience: 5+ years of experience in brand management, marketing, customer marketing, sales, channel management, or the equivalent education and experience.

Required Skills:

• Demonstrated ability to lead and collaborate with cross-functional teams.
• Excellent communication and interpersonal skills; strong presentation skills.
• Strong budget management and analytical skills.
• Must be action-oriented and responsive in a very fast-paced environment.
• Knowledge of digital marketing content and platforms and their measurement.

Preferred Skills:

• Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
• Preferred experience in the home renovation space, either with retail or manufacturing.

ASSUMPTION: Candidates with experience in the home renovation industry or working directly with independent retailers will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the flooring industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Shaw products
• Tuition reimbursement

Working Hours: 8-hour non-rotating shift, hours fall to in punch day, Observed Calendar, shift starts AM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the flooring industry. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw is a leading provider of flooring and surface solutions for residential, commercial, and outdoor environments. They operate in a competitive market with a focus on design, innovation, and operational excellence.

Company Size: Shaw is a mid-sized company with approximately 18,000 associates worldwide. This size allows for a more personal and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: Shaw was founded in 1946 and is headquartered in Dalton, Georgia. They have since grown into a wholly-owned subsidiary of Berkshire Hathaway, Inc.

Company Description:

• Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces, and outdoor environments.
• Leveraging strengths in design, innovation, and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
• Shaw creates differentiated customer experiences through its expansive portfolio of brands, including Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo, and more.

Company Specialties:

• Sustainable Design
• Resilient Flooring
• LVT
• Carpet
• Flooring
• Custom Carpet
• Broadloom
• Hardwood
• Carpet Tile
• Modular Flooring
• PET Resilient
• Sheet
• Commercial Flooring
• and Commercial Design

Company Website: http://www.shawcontract.com

ASSUMPTION: Shaw's focus on sustainability, innovation, and customer-centric design sets it apart in the competitive flooring industry. Candidates who align with these values and have experience in sustainable design or eco-friendly products may find Shaw to be an excellent fit.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for executing marketing strategies, managing co-marketing plans, and driving sales and brand desirability across Shaw’s brands and customer groups in the South region.

Reporting Structure: The Sr Manager Customer Marketing, South reports directly to the VP, Customer Marketing.

Work Arrangement: This role is on-site, with travel required within the United States, both within the West geography (primarily) and to headquarters (Dalton, GA).

Growth Opportunities:

• Proven success in this role may lead to increased responsibilities, such as managing a team or taking on additional brands or regions.
• Shaw's diverse portfolio of brands and customer groups offers opportunities for career growth and development within the marketing function.
• Strong performance in this role may also provide opportunities for advancement into senior leadership positions within the company.

ASSUMPTION: Candidates who demonstrate strong leadership, strategic thinking, and a customer-focused mindset will have the best opportunities for growth and advancement within Shaw.

🌍 Location & Work Environment

Office Type: Shaw's offices are modern and collaborative workspaces designed to foster creativity and productivity. The South region offices are located in various cities across Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, Georgia, Florida, and Tennessee.

Office Location(s): Birmingham, AL; Fort Lauderdale, FL; Dalton, GA; Charleston, SC; Dallas, TX; Oklahoma City, OK; Nashville, TN

Geographic Context:

• The South region covers a large geographic area, allowing for diverse customer interactions and market exposure.
• Candidates should be comfortable with frequent travel and be willing to relocate within the region as needed.
• The region's diverse customer base and market dynamics offer unique challenges and opportunities for marketing professionals.

Work Schedule: The work schedule is an 8-hour non-rotating shift, with hours falling to in punch day, following an Observed Calendar, with the shift starting in the AM.

ASSUMPTION: Candidates who are comfortable with frequent travel and have experience working in a remote or hybrid work environment may find the work arrangement for this role to be particularly appealing.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• On-site or virtual interview with the hiring manager (VP, Customer Marketing)
• Final round interviews with key stakeholders, such as regional sales managers or other marketing team members
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Customer relationship management
• Budget management and financial acumen
• Presentation and communication skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, customer-focused initiatives, and strategic planning accomplishments.
• Prepare for behavioral interview questions that focus on your ability to lead cross-functional teams, manage budgets, and drive sales growth.
• Research Shaw's brands, customer groups, and marketing strategies to demonstrate your understanding of the company and the role's requirements.
• Be prepared to discuss your experience with digital marketing, online consumer experiences, and website content management.

ATS Keywords: Marketing strategy, customer marketing, brand management, co-marketing plans, digital marketing, online consumer experiences, website content management, sales growth, budget management, cross-functional teams, leadership, customer relationship management

ASSUMPTION: Shaw's hiring process is designed to assess candidates' strategic thinking, customer focus, and ability to work collaboratively with cross-functional teams. Candidates who can demonstrate these skills and align with Shaw's values will have the best chance of success in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Website content management systems (CMS) (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in marketing automation, analytics, and CMS tools is essential for success in this role. Candidates with experience in these areas should highlight their skills and accomplishments in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Design Optimism: Shaw believes in the power of design to inspire and transform spaces, and they approach every project with optimism and a customer-centric mindset.
• Collaboration: Shaw fosters a culture of collaboration, both internally and with customers, to drive innovation and success.
• Integrity: Shaw is committed to conducting business with the highest ethical standards and maintaining transparency in all interactions.

Work Style:

• Customer-focused: Shaw prioritizes the needs and preferences of its customers, both internal and external, to create meaningful and lasting relationships.
• Innovative: Shaw encourages creativity, experimentation, and continuous learning to stay ahead of industry trends and meet the evolving needs of its customers.
• Adaptable: Shaw's fast-paced and dynamic environment requires employees to be flexible, responsive, and willing to adapt to change.

Self-Assessment Questions:

• How do you align with Shaw's value of Design Optimism, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing?

ASSUMPTION: Candidates who can demonstrate a strong fit with Shaw's values and work style, as well as a genuine passion for design, marketing, and customer-centricity, will be most successful in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and market conditions.
• Candidates may face challenges in building and maintaining strong relationships with key customers and internal stakeholders in a remote work environment.
• The role may require candidates to travel frequently, which can be demanding and may impact work-life balance.
• Candidates may need to navigate complex marketing strategies and budgets across multiple brands and customer groups, which can be challenging and time-consuming.

ASSUMPTION: Candidates who are adaptable, resilient, and comfortable with frequent travel will be best equipped to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, but with a specific focus on customer marketing and driving sales growth through strategic co-marketing plans.
• In the flooring industry, this role is unique in its regional focus and the breadth of brands and customer groups it encompasses.
• Career-wise, this role offers opportunities for growth and advancement within the marketing function, as well as potential expansion into senior leadership positions within the company.

ASSUMPTION: Candidates who have experience in brand management, marketing, or customer marketing roles, particularly within the flooring industry, will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a strategic co-marketing plan for a key independent retail customer, including detailed budgets and advertising plans focused on digital marketing tactics.
• Optimizing the online consumer experience for a trade partner website, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
• Launching a new product line across multiple brands, working with sales, digital, and training teams to ensure a robust launch at each customer.

ASSUMPTION: Candidates who can provide specific examples of their experience with these types of projects will have a competitive advantage in the application process.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies and annual plans for Shaw's brands, and how this role fits into their execution?
• How does Shaw support the marketing needs and requirements of key product launches across brands?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Shaw foster a culture of collaboration and innovation within its marketing teams?
• What opportunities are there for growth and advancement within the marketing function at Shaw?

ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to Shaw's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, customer-focused initiatives, and strategic planning accomplishments.
• Prepare for behavioral interview questions that focus on your ability to lead cross-functional teams, manage budgets, and drive sales growth.
• Research Shaw's brands, customer groups, and marketing strategies to demonstrate your understanding of the company and the role's requirements.
• Be prepared to discuss your experience with digital marketing, online consumer experiences, and website content management.
• Follow up with the hiring manager (VP, Customer Marketing) one week after your final interview to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.