Customer Marketing Program Manager

📌 Core Information

🔹 Job Title: Customer Marketing Program Manager

🔹 Company: Oracle

🔹 Location: Ciudad de Mexico, Mexico

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Engaging with sales teams and customers to create impactful stories showcasing Oracle's technology solutions.
• Building and maintaining strong relationships with customers and internal teams.
• Identifying cross-selling and upselling opportunities to increase customer loyalty and retention.
• Collaborating with various teams to create and publish customer success stories, testimonials, and other content.

ASSUMPTION: This role requires a strong understanding of technology, exceptional project management skills, and excellent communication skills to effectively engage with both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Engage with sales teams and customers to gather success stories and create compelling narratives.

✅ Collaborate with cross-functional teams to develop and publish customer success stories, testimonials, and other content.

✅ Identify opportunities for cross-selling and upselling Oracle's products and services to existing customers.

✅ Build and maintain strong relationships with customers and internal teams to drive customer loyalty and retention.

✅ Monitor and analyze customer feedback to inform marketing strategies and improve customer experience.

ASSUMPTION: This role requires a customer-centric mindset, strong project management skills, and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in customer marketing, program management, or a related role, with a strong focus on technology or software industries.

Required Skills:

• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong understanding of technology and software solutions.
• Exceptional communication and storytelling skills, with the ability to create compelling narratives.
• Proven ability to build and maintain strong relationships with customers and internal teams.
• Fluency in English and Spanish.

Preferred Skills:

• Experience with CRM systems and marketing automation tools.
• Familiarity with Oracle's products and services.
• Bilingual or multilingual skills.

ASSUMPTION: Candidates with experience in technology or software industries, as well as those with strong project management and communication skills, are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and industry standards, the estimated salary range for this role is $80,000 - $120,000 USD per year, depending on experience and qualifications.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plans with company matching.
• Paid time off, including vacation, sick leave, and holidays.
• Employee discounts on Oracle products and services.
• Professional development opportunities.

Working Hours: Full-time, typically Monday through Friday, with some flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and Oracle's internal salary structures.

📌 Applicant Insights

🔍 Company Context

Industry: Oracle is a multinational computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products.

Company Size: Oracle is a large enterprise with over 199,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Oracle was founded in 1979 and has since grown to become one of the leading providers of cloud engineering, software as a service (SaaS), and platform as a service (PaaS) products.

Company Description:

• Oracle is a cloud technology company that provides organizations around the world with computing infrastructure and software to help them innovate, unlock efficiencies, and become more effective.
• Oracle Cloud Infrastructure offers higher performance, security, and cost savings, designed to help businesses move workloads easily between on-premises systems and the cloud.
• Oracle Cloud applications provide business leaders with modern applications that help them innovate, attain sustainable growth, and become more resilient.

Company Specialties:

• Enterprise software
• Cloud computing
• Database management
• Middleware
• Business intelligence

Company Website: Oracle

ASSUMPTION: Oracle's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various teams and technologies.

📊 Role Analysis

Career Level: This role is a medium to senior-level position, suitable for experienced professionals looking to advance their careers in customer marketing or program management.

Reporting Structure: The Customer Marketing Program Manager will report directly to the Director of Customer Marketing and work closely with sales teams, marketing teams, and other internal stakeholders.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work or adjusted hours.

Growth Opportunities:

• Progression to a senior or management role within the customer marketing or program management functions.
• Expansion into other areas of marketing, such as product marketing or campaign management.
• Opportunities to work on high-impact projects and gain exposure to senior leadership.

ASSUMPTION: This role offers strong potential for career growth and development within Oracle's marketing organization.

🌍 Location & Work Environment

Office Type: Oracle's offices are typically modern, collaborative workspaces designed to facilitate teamwork and innovation.

Office Location(s): Ciudad de Mexico, Mexico

Geographic Context:

• Ciudad de Mexico is the capital and most populous city of Mexico, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
• The city is known for its mild climate, with average temperatures ranging from 50°F to 82°F (10°C to 28°C) throughout the year.
• Ciudad de Mexico is home to numerous multinational corporations and offers ample opportunities for professional growth and development.

Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for occasional remote work or adjusted hours.

ASSUMPTION: Oracle's offices in Ciudad de Mexico provide a modern, collaborative work environment that fosters innovation and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with hiring managers and team members to evaluate skills, experience, and alignment with Oracle's values.
• Final interviews or assessments, as needed.

Key Assessment Areas:

• Communication and storytelling skills.
• Project management skills and experience.
• Understanding of technology and software solutions.
• Customer-centric mindset and ability to build relationships.
• Alignment with Oracle's values and company culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Oracle's products and services, as well as your familiarity with the company's values and culture.
• Prepare examples of your past projects or achievements that showcase your ability to create compelling customer success stories and drive customer loyalty.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plans.

ATS Keywords: Customer Marketing, Program Management, Storytelling, Customer Success, Cross-Selling, Upselling, Relationship Building, Project Management, Technology Understanding

ASSUMPTION: Oracle's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Oracle CRM)
• Marketing automation tools (e.g., Marketo, Eloqua)
• Project management tools (e.g., Asana, Jira)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Oracle's internal systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Partnership
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering customer value
• Adaptable and open to change
• Customer-centric and committed to exceptional customer experiences

Self-Assessment Questions:

• Do you align with Oracle's values, particularly in terms of integrity, excellence, and customer focus?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proven track record of delivering results and driving customer value?
• Are you adaptable and open to change, with a willingness to learn and grow in a dynamic work environment?

ASSUMPTION: Oracle's company culture is characterized by a strong focus on collaboration, innovation, and customer-centricity, with a commitment to delivering exceptional results for both customers and employees.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with competing priorities and tight deadlines.
• Balancing the needs and expectations of internal stakeholders, such as sales teams and marketing teams, with those of external customers.
• Adapting to changes in Oracle's product portfolio or go-to-market strategies, which may impact the focus and priorities of the role.
• Working in a large, matrixed organization, with complex reporting structures and decision-making processes.

ASSUMPTION: These challenges are inherent to working in a dynamic, fast-paced environment and can be mitigated through strong project management skills, effective communication, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other customer marketing roles, this position places a stronger emphasis on project management and cross-functional collaboration.
• In the technology industry, customer marketing roles often require a strong understanding of technology and software solutions, as well as the ability to engage with both technical and non-technical stakeholders.
• Career progression in customer marketing typically involves moving into senior or management roles, expanding into other areas of marketing, or transitioning into related fields such as product marketing or customer success.

ASSUMPTION: This role offers a unique blend of customer marketing, project management, and cross-functional collaboration, with strong potential for career growth and development within Oracle's marketing organization.

📝 Sample Projects

• Developing and executing a customer referral program that generates a 20% increase in qualified leads for Oracle's sales teams.
• Creating a series of customer success stories that highlight the benefits of Oracle's cloud-based solutions for businesses in the retail industry.
• Launching a customer advocacy program that engages Oracle's most satisfied customers and encourages them to share their experiences with their peers and industry colleagues.

ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Marketing Program Manager may be responsible for, with a focus on driving customer engagement, loyalty, and advocacy.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as sales and marketing, to drive customer success and loyalty?
• What are the most important qualities and skills for someone to succeed in this role, based on your experience working with previous incumbents?
• How does Oracle support the professional development and growth of its employees, particularly in the marketing organization?
• What are the biggest challenges facing the customer marketing team in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of its requirements, and your commitment to driving customer success and organizational growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Oracle Careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer marketing, project management, and technology understanding.
• Prepare examples of your past projects or achievements that showcase your ability to create compelling customer success stories and drive customer loyalty.
• Follow up with Oracle's recruitment team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.