📌 Core Information
🔹 Job Title: Customer Marketing Program Manager
🔹 Company: Pure Storage
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading operational programs supporting analyst relations, partner marketing, and customer advocacy
- Managing requests, tracking interactions, and supporting budget coordination
- Collaborating cross-functionally with AR, partner teams, and finance
- Driving visibility and value through customer-centric programs
ASSUMPTION: This role requires a strategic, detail-oriented individual with strong project management and organizational skills to succeed in this high-impact position.
📋 Key Responsibilities
✅ Analyst Relations Focal Point: Serve as the day-to-day liaison for AR requests, coordinate responses, track interactions, and report on feedback loops.
✅ Peer Review Program Management: Own strategy and execution for customer review platforms, drive review generation campaigns, analyze performance, and report on trends.
✅ Partner Reference Program Support: Support the growth and maintenance of the partner reference program, coordinate nominations, approvals, and enablement materials, and track engagement metrics.
✅ Budget & Operational Support: Manage the team’s budget tracker, ensure accurate coding, forecasting, and spend management, and identify process improvement opportunities.
ASSUMPTION: This role involves managing multiple programs simultaneously, requiring strong prioritization and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in customer marketing, with a focus on operational programs and cross-functional collaboration
Required Skills:
- Proven project management and organizational skills
- Excellent verbal and written communication skills
- Familiarity with budget tracking tools and PO systems
- Comfortable working in a matrixed organization
- Ability to manage multiple programs simultaneously
Preferred Skills:
- Familiarity with peer review platforms and analyst relations processes
- Experience supporting global teams or international programs
- B2B tech or enterprise IT environment experience
ASSUMPTION: While familiarity with specific tools and platforms is preferred, a willingness to learn and adapt is essential for this role.
💰 Compensation & Benefits
Salary Range: $118,000 - $178,000 annually. Salary ranges are determined based on role, level, and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.
Benefits:
- Flexible time off
- Wellness resources
- Company-sponsored team events
- Incentive pay
- Equity
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for remote work on an as-needed basis.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Raleigh, North Carolina area.
📌 Applicant Insights
🔍 Company Context
Industry: Pure Storage operates in the IT Services and IT Consulting industry, focusing on enterprise storage, data center, and cloud computing solutions.
Company Size: Pure Storage is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Pure Storage was founded in 2009 and has since grown to become a publicly-traded company with a strong global presence.
Company Description:
- Pure Storage uncomplicates data storage, forever, delivering a cloud experience that empowers organizations to get the most from their data while reducing complexity and expense.
- The company's commitment to environmental sustainability helps customers reduce their carbon and energy footprint.
- Pure Storage is known for its high customer satisfaction scores and is among the happiest companies in the world.
Company Specialties:
- Enterprise Storage
- Data Center
- Server virtualization
- Desktop virtualization
- Oracle database
- Cloud computing
- Solid State Disk
- Flash memory
- Data Storage
- Cybersecurity
- Ransomware
- Kubernetes
- Data Analytics
- AI
- Cloud Storage
- Artificial Intelligence
- Data Recovery
- SQL Servers
- SAP HANA
- Data Backup
- IT Operations
- IT Management
- Storage As A Service
- Private Cloud
- Public Cloud
- Multi Cloud
Company Website: http://www.purestorage.com
ASSUMPTION: Pure Storage's focus on innovation, growth, and teamwork makes it an attractive employer for driven professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Customer Marketing Program Manager will report directly to the Director of Customer Marketing and work cross-functionally with AR, partner teams, and finance.
Work Arrangement: This is an on-site position, with the expectation to work from the Raleigh, North Carolina office in compliance with Pure's policies.
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows
- Opportunities to work on global projects and collaborate with international teams
- Chance to develop skills in areas such as analyst relations, partner marketing, and budget management
ASSUMPTION: This role offers ample opportunities for growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Pure Storage's Raleigh, North Carolina office is a collaborative and modern workspace designed to foster innovation and teamwork.
Office Location(s): 2555 Augustine Drive, Santa Clara, CA 95054, US
Geographic Context:
- The Raleigh, North Carolina area offers a competitive job market for tech professionals
- The region is home to numerous tech companies and startups, providing ample networking opportunities
- Raleigh, North Carolina has a relatively low cost of living compared to other major tech hubs in the United States
Work Schedule: The standard work schedule is Monday through Friday, with some flexibility for remote work on an as-needed basis.
ASSUMPTION: The Raleigh, North Carolina area provides an attractive work-life balance for tech professionals, with a vibrant culture, diverse communities, and numerous outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- On-site or virtual interview with the Director of Customer Marketing and other key stakeholders
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Attention to detail and organizational skills
- Ability to manage multiple programs simultaneously
- Alignment with Pure Storage's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with analyst relations, partner marketing, and budget management
- Research Pure Storage's company culture and values to demonstrate your fit with the organization
ATS Keywords: Customer Marketing, Program Manager, Analyst Relations, Partner Marketing, Budget Management, Cross-Functional Collaboration, Strategic Thinking, Project Management, Operational Programs
ASSUMPTION: Pure Storage's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Budget tracking tools (e.g., Concur, Expensify)
- Project management software (e.g., Asana, Trello, Jira)
- Customer review platforms (e.g., Gartner Peer Insights, G2, TrustRadius)
- Analyst relations tools (e.g., ARchitect, ARInsights)
ASSUMPTION: Familiarity with specific tools and technologies is preferred but not required, as Pure Storage provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pure Storage values creativity, continuous learning, and a passion for pushing boundaries
- Growth: The company fosters a culture of growth, both personally and professionally, and encourages employees to take on new challenges
- Teamwork: Pure Storage emphasizes collaboration, communication, and a commitment to supporting one another's success
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Focused on continuous improvement and learning, with a commitment to staying at the forefront of the tech industry
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple programs simultaneously?
- Are you an effective communicator, able to collaborate with diverse teams and stakeholders?
- Do you share Pure Storage's commitment to innovation, growth, and teamwork?
ASSUMPTION: Pure Storage's culture is driven by its values, and employees who align with these principles tend to be the most successful in the organization.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or client meetings
- Managing multiple programs simultaneously can be challenging, requiring strong prioritization and time management skills
- The role may involve working with tight deadlines and competing priorities, necessitating strong organizational skills and adaptability
- The Raleigh, North Carolina area may have a competitive job market for tech professionals, potentially impacting salary and benefits negotiations
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role and the organization.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a greater emphasis on analyst relations and partner marketing, requiring a broader skill set and more strategic thinking
- In the tech industry, Pure Storage is known for its strong focus on innovation, growth, and teamwork, which may differ from other organizations in the sector
- Career progression in this role may involve expanding into more senior or specialized positions within the customer marketing function or moving into a management role
ASSUMPTION: Understanding the unique aspects of this role and the industry context can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a strategic plan to improve Pure Storage's presence on key customer review platforms
- Managing a successful analyst relations campaign, resulting in improved perception and positioning for Pure Storage's products and services
- Collaborating with cross-functional teams to create and execute a joint partner reference program, driving co-marketing opportunities and increasing customer engagement
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and operational aspects of the Customer Marketing Program Manager role at Pure Storage.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer marketing strategy at Pure Storage?
- What are the key priorities for the first 90 days in this role?
- How does Pure Storage support the growth and development of its employees, particularly in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Pure Storage foster a culture of innovation, growth, and teamwork, and how can I contribute to these values as a new employee?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with analyst relations, partner marketing, and budget management
- Research Pure Storage's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
