📌 Core Information
🔹 Job Title: Customer Marketing, Senior Principal (Associate Director)
🔹 Company: AIA
🔹 Location: Hong Kong, HK-AIA Hong Kong & Macau
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing advertising campaigns to promote AIA's products and services
- Leading targeted communications to advance the company's strategic goals
- Ensuring high-quality deliverables from marketing agencies
- Managing marketing agencies and obtaining stakeholder alignment
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Build and strengthen AIA brand in Hong Kong and Macau
- Support the formulation of data-driven advertising campaigns
- Create content that sets AIA's brand apart
- Lead the execution of targeted communications for key segments
- Obtain stakeholder alignment and Legal and Compliance clearance
- Ensure seamless communication between creative and media agencies
- Provide post-campaign report and monitoring
✅ Other responsibilities include:
- Supporting ad hoc projects and administrative supports
- Accomplishing projects within the prescribed timeline and budget
- Managing marketing agencies and ensuring high-quality deliverables
- Ensuring team members performing regulated activities have obtained relevant licenses
ASSUMPTION: This role involves a high level of multitasking, strategic thinking, and collaboration with various stakeholders.
🎯 Required Qualifications
Education: University graduate preferably in Marketing or Communications focused
Experience: Minimum of 15 years’ experience in Brand and Product communication, preferably with advertising agency experience and marketing experience in a financial institution
Required Skills:
- Good command of written and spoken English and Chinese
- Computer literate in MS office, Excel and Powerpoint
- Multi-tasking
- Positive, passionate, flexible, self-motivated, dynamic
- Strategic, creative and able to think out of the box
- Strong communication, negotiation and presentation skill
- Strong problem-solving skill
Preferred Skills:
- Experience in the insurance industry
- Familiarity with Asian markets
ASSUMPTION: Candidates with relevant experience in brand management, advertising, and marketing within the financial sector will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated based on industry standards for a senior marketing role in Hong Kong)
Benefits:
- Medical and dental insurance
- Life and accident insurance
- Retirement benefits
- Employee discounts on AIA products
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hong Kong, with 15+ years of experience. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. AIA is one of the largest independent publicly listed pan-Asian life insurance groups, with a presence in 18 markets across Asia.
Company Size: 10,001+ employees. AIA's large size offers opportunities for career growth and diverse experiences.
Founded: 1919 in Shanghai. AIA has a rich history and extensive experience in the insurance industry.
Company Description:
- AIA meets the long-term savings and protection needs of individuals by offering a range of products and services
- The Group also provides employee benefits, credit life, and pension services to corporate clients
- AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes
Company Specialties:
- Life insurance
- Retirement planning
- Accident and health insurance
- Wealth management solutions
Company Website: https://www.aia.com/
ASSUMPTION: AIA's extensive experience and large size provide a stable and established environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior Principal (Associate Director) indicates a strategic and leadership role within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of marketing professionals.
Work Arrangement: On-site, with flexibility for remote work based on project demands and team needs.
Growth Opportunities:
- Potential career progression within the marketing department or other functions within AIA
- Expanding skills and expertise in marketing, branding, and advertising
- Gaining experience working in a large, multinational organization
ASSUMPTION: This role offers opportunities for career growth and development within AIA's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Central, Hong Kong.
Office Location(s): AIA Central, 1 Connaught Road, Central, Hong Kong
Geographic Context:
- Hong Kong is a major financial hub with a vibrant business environment
- The office is located in the heart of Central, Hong Kong's main business district
- Hong Kong offers a multicultural environment with a mix of Eastern and Western influences
Work Schedule: Standard office hours with flexibility for project demands and team needs
ASSUMPTION: The office environment is dynamic and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing and branding expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with AIA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and branding experience
- Demonstrate your understanding of AIA's business and the role's responsibilities
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing, Brand Management, Advertising, Data Analysis, Content Creation, Stakeholder Management, Creative Collaboration, Media Planning, Project Management, Problem Solving, Negotiation, Presentation Skills, Multi-tasking, Self-motivation, Strategic Thinking, Flexibility
ASSUMPTION: AIA's application process is competitive, with a focus on identifying candidates with strong marketing and branding expertise and a strategic mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Responsibility
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- Do you align with AIA's core values, particularly integrity and excellence?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in collaborative settings and enjoy working with diverse teams?
ASSUMPTION: AIA values candidates who demonstrate strong alignment with their core values and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changing market conditions and regulatory environments
- Balancing the needs of various internal and external stakeholders
- Working in a competitive and dynamic insurance industry
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on brand management and advertising within the insurance industry
- Industry-specific context: AIA's extensive experience and large size provide a stable and established environment for employees
- Career path comparison: This role offers opportunities for career progression within AIA's marketing department and the broader organization
ASSUMPTION: This role offers a unique blend of marketing and branding experience within the insurance industry, with opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted advertising campaign to promote AIA's new retirement planning product
- Collaborating with creative and media agencies to create compelling content and optimize media spend
- Managing a team of marketing professionals to deliver high-quality deliverables within a prescribed timeline and budget
ASSUMPTION: These sample projects reflect the strategic, creative, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to AIA's overall business strategy and growth?
- What opportunities are there for professional development and career growth within the marketing department and AIA?
- How does AIA support work-life balance for its employees?
- What is the team structure and dynamic like within the marketing department?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and AIA's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and branding experience
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
