📌 Core Information
🔹 Job Title: Customer Marketing Specialist
🔹 Company: Okta
🔹 Location: Toronto, ON
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Acting as a guardian for strategic customer relationships
- Collaborating with cross-functional teams to leverage customer stories and insights
- Developing and documenting Customer Marketing processes and best practices
- Managing internal stakeholder communication and requests
ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple priorities and stakeholders effectively.
📋 Key Responsibilities
✅ Customer Marketing Process Evangelist: Develop, document, and update Customer Marketing team processes, workflows, and best practices. Act as the primary point of contact for internal stakeholders seeking to understand or engage with customer marketing initiatives. Maintain enablement materials to educate cross-functional teams on how to effectively partner with Customer Marketing and leverage customer assets.
✅ Strategic Account Guardianship: Maintain and communicate a clear understanding of top accounts that require specific handling or are under active Customer Marketing programs. Proactively advise various marketing teams on appropriate engagement strategies for these sensitive accounts. Serve as the internal gatekeeper for requests involving strategic customers, ensuring all outreach aligns with overall customer relationship management goals. Work closely with account teams and marketing to ensure consistent and coordinated engagement with strategic accounts.
✅ Cross-Functional Collaboration & Support: Collaborate with product management and marketing teams to ensure customer stories and insights are integrated into product messaging and launch plans. Partner across all marketing, including strategic events, regional and industry teams on customer outreach, event speakers, and enablement on customer marketing best practices. Collect feedback from internal stakeholders on Customer Marketing processes and tools to drive continuous improvement.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 1+ years of experience in marketing, with direct experience in customer marketing, marketing operations, or enablement roles.
Required Skills:
- Strong understanding of the customer lifecycle and the role of customer marketing in driving retention, growth, and advocacy
- Exceptional communication and interpersonal skills with the ability to collaborate and manage multiple stakeholders
- Proven ability to develop clear process documentation and enablement materials
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Preferred Skills:
- Experience with CRM (e.g., Salesforce) and project management tools
ASSUMPTION: While not explicitly stated, proficiency in using CRM tools and project management software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The annual OTE (On Target Earning) range for this position for candidates located in Canada is between $64,000 CAD and $96,000 CAD. This range is inclusive of base salary and any applicable bonuses or incentives. Your actual salary will depend on factors such as your skills, qualifications, and experience.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- RRSP with a Match
- Healthcare Spending
- Telemedicine
- Paid Leave
- Parental Leave
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is inclusive of base salary and any applicable bonuses or incentives. The benefits listed are based on the information provided in the job description and may be subject to change or modification.
📌 Applicant Insights
🔍 Company Context
Industry: Okta is a leading provider of identity management solutions, operating in the Software Development industry.
Company Size: Okta has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth and development.
Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a global presence.
Company Description:
- Okta is The World’s Identity Company, providing secure access, authentication, and automation to help businesses thrive in the cloud era
- Okta's flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth
- Okta's customer-centric approach and commitment to innovation make it a leader in the identity management space
Company Specialties:
- Identity Management
- Access Management
- Single Sign-On
- SaaS
- Cloud
- User Management
- Mobile Security
- Mobility Management
- and IDaaS
Company Website: Okta.com
ASSUMPTION: Okta's extensive experience in the identity management industry and its customer-centric approach make it an attractive employer for marketing professionals seeking to gain experience in customer marketing or marketing operations roles.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, ideal for candidates seeking to establish a career in customer marketing or marketing operations.
Reporting Structure: The Customer Marketing Specialist will report directly to the Senior Manager, Customer Marketing.
Work Arrangement: This is a hybrid role, requiring the specialist to work on-site at Okta's Toronto office for a portion of the workweek.
Growth Opportunities:
- Okta's large size and diverse product offerings provide ample opportunities for career growth and development within the marketing organization
- The Customer Marketing Specialist role offers the chance to gain valuable experience in customer marketing and marketing operations, which are highly sought-after skills in the marketing industry
- Okta's commitment to employee development and growth makes it an ideal place for ambitious marketing professionals to advance their careers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Okta's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 642 King St W, Toronto, Ontario M5V 1M7, CA
Geographic Context:
- Toronto is the largest city in Canada and a major hub for technology and innovation
- The city offers a diverse range of cultural, recreational, and culinary experiences, as well as a vibrant startup ecosystem
- Okta's Toronto office is conveniently located in the downtown core, providing easy access to public transportation and amenities
Work Schedule: This is a hybrid role, with a flexible work arrangement that allows for a combination of on-site and remote work.
ASSUMPTION: Okta's Toronto office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Customer marketing knowledge and experience
- Process documentation and enablement materials development
- Stakeholder management and collaboration
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer marketing, marketing operations, or enablement roles
- Demonstrate your understanding of the customer lifecycle and the role of customer marketing in driving retention, growth, and advocacy
- Showcase your ability to develop clear process documentation and enablement materials
- Prepare for behavioral interview questions that focus on your communication, collaboration, and organizational skills
ATS Keywords: Customer Marketing, Marketing Operations, Enablement, Process Documentation, Stakeholder Management, Collaboration, Customer Lifecycle, Retention, Growth, Advocacy
ASSUMPTION: Okta's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and organizational skills.
🛠️ Tools & Technologies
- Salesforce CRM
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer data platforms (e.g., Segment, Mixpanel)
ASSUMPTION: Okta's use of industry-standard tools and technologies makes it an attractive employer for marketing professionals with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Trustworthy
- Inclusive
- Collaborative
Work Style:
- Okta fosters a dynamic, fast-paced work environment that requires strong communication and collaboration skills
- The company values autonomy and empowerment, encouraging employees to take ownership of their work and drive results
- Okta's hybrid work arrangement allows for flexibility and work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple priorities and stakeholders?
- Do you have a strong understanding of the customer lifecycle and the role of customer marketing in driving business outcomes?
- Are you able to develop clear, concise process documentation and enablement materials?
ASSUMPTION: Okta's culture values innovation, collaboration, and customer-centricity, making it an ideal fit for marketing professionals with strong communication, collaboration, and organizational skills.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires strong communication and collaboration skills, which may be challenging for candidates who struggle with public speaking or working with multiple stakeholders
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role may require occasional travel to Okta's headquarters or other office locations for meetings or events
ASSUMPTION: Okta's dynamic work environment and hybrid work arrangement may present challenges for candidates with specific work preferences or needs.
📈 Similar Roles Comparison
- Customer Marketing Specialist roles at other companies may have a stronger focus on event planning or content creation, whereas this role emphasizes process development, stakeholder management, and strategic account guardianship
- Okta's large size and extensive product offerings provide more opportunities for career growth and development compared to smaller organizations
- Customer Marketing Specialist roles at other companies may have a more narrow focus on a specific industry or product, whereas this role offers the chance to work with a wide range of teams and stakeholders across Okta's diverse product portfolio
ASSUMPTION: Okta's Customer Marketing Specialist role offers unique opportunities for career growth and development compared to similar roles at other companies.
📝 Sample Projects
- Developing and implementing a new process for managing strategic customer relationships
- Creating enablement materials to educate cross-functional teams on customer marketing best practices
- Collaborating with product management and marketing teams to integrate customer stories and insights into product messaging and launch plans
ASSUMPTION: Okta's Customer Marketing Specialist role offers a wide range of projects and initiatives that allow for professional growth and development.
❓ Key Questions to Ask During Interview
- How does Okta support the professional development and growth of its Customer Marketing team members?
- What are the key priorities for the Customer Marketing team in the first 90 days, and how does this role contribute to achieving those objectives?
- How does Okta measure the success of its Customer Marketing initiatives, and how does this role play a part in driving those results?
- What are the most challenging aspects of working in a hybrid environment, and how does Okta support its employees in overcoming those challenges?
- How does Okta foster a culture of innovation and collaboration within its Customer Marketing team?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Okta's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in customer marketing, marketing operations, or enablement roles
- Prepare for behavioral interview questions that focus on your communication, collaboration, and organizational skills
- Research Okta's products, services, and company culture to demonstrate your enthusiasm for the role and commitment to the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
