Customer Marketing Specialist

📌 Core Information

🔹 Job Title: Customer Marketing Specialist

🔹 Company: Continental

🔹 Location: Datchet, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Customer Marketing Manager in developing and executing innovative business development initiatives and trade marketing support.
• Working with the Continental sales team to deliver B2B and B2B2C business development initiatives for selected key customers in the tire industry.
• Identifying and proposing affinity marketing opportunities that support the values of Continental and its brands and support the business development of customers.
• Supporting the Customer Marketing Manager in developing marketing activities and events for selected key customers.
• Managing external agencies, including activity briefing, steering, and service level measurement.

ASSUMPTION: This role requires a good understanding of the full marketing mix, strong writing skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement pioneering industry-leading business development and trade activation initiatives designed to improve customers' business and deliver mutual sales growth.

✅ Work with the Continental sales team to deliver agreed B2B and B2B2C business development initiatives for selected key customers.

✅ Identify and propose affinity marketing opportunities that support the values of Continental and its brands and support the business development of customers.

✅ Support the Customer Marketing Manager in developing marketing activities and events for selected key customers.

✅ As required, support the Customer Marketing Manager to sell-in, implement, and review relevant business development and trade activation solutions with selected key customers.

✅ Work indirectly with selected customers through account managers in a coaching, advisory, and supportive role to sell-in, implement, and review relevant business development and trade activation solutions.

✅ Work closely across the marketing teams to ensure consistency and integrated approach.

✅ Work with BI Analyst to provide reporting on the effectiveness of Continental's customer marketing activities and information on competitor activities.

✅ Monitor costs and work within the budget set by the Customer Marketing Manager.

✅ Monitor the effectiveness of all customer marketing activities according to agreed KPIs to measure performance.

✅ Follow Continental's Code of Conduct and operate in accordance with the 8th EU Directive.

✅ To monitor and ensure consistency in use of all Continental AG's brand identities.

✅ To contribute towards the definition of CTG's brand and corporate values

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: A professional qualification in marketing or a related field is ideal.

Experience: Proven marketing experience, ideally in retail and/or B2B and B2B2C marketing. Business development/customer marketing experience is also required.

Required Skills:

• Good understanding of the full marketing mix.
• Strong writing skills in English, proofreading, and attention to detail.
• Fluent in English with strong verbal communication skills.
• Ability to successfully manage multiple work streams/projects simultaneously.
• Proactive, innovative, and able to take the initiative.
• Agency management or agency background.

Preferred Skills:

• Experience in the tire industry.
• Fluency in additional languages.

ASSUMPTION: A good understanding of the tire industry and relevant market trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a marketing specialist role in the UK)

Benefits:

• Competitive salary and benefits package.
• Learning and development opportunities.

Working Hours: Full-time (37.5 hours per week), with a hybrid working pattern of 3 days in the office and 2 days working from home (during probation, you will be required to work in the office on Monday, Tuesday, and Wednesday).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role in the UK. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Continental is a global automotive supplier and tire manufacturer, operating in the motor vehicle manufacturing industry.

Company Size: Continental has over 200,000 employees worldwide, making it a large enterprise with a significant global presence.

Founded: Continental was founded in 1871 and has since grown to become a leading provider of innovative technologies and services for sustainable and connected mobility.

Company Description:

• Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
• The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
• Continental generated sales of €41.4 billion in 2023 and currently employs around 200,000 people in 56 countries and markets.

Company Specialties:

• Tires
• Software development
• Automated driving
• Driver assistance systems
• Global industrial supplier
• Internet of Things
• Blockchain
• Connectivity
• Continental engineering services
• Continental business consulting
• Vehicle networking and information
• Autonomous mobility and safety

Company Website: www.continental-careers.com

ASSUMPTION: Continental's extensive global presence and large employee base indicate a well-established company with significant resources and opportunities for career growth.

📊 Role Analysis

Career Level: This role is at the specialist level, requiring a good understanding of marketing principles and relevant industry experience.

Reporting Structure: The Customer Marketing Specialist will report directly to the Customer Marketing Manager.

Work Arrangement: This role follows a hybrid working pattern, with 3 days in the office and 2 days working from home (during probation, you will be required to work in the office on Monday, Tuesday, and Wednesday).

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expanding skills and knowledge in the tire industry and related markets.
• Potential international assignments or relocation opportunities.

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Continental's office in Datchet, United Kingdom, is a dedicated office space for the company's employees.

Office Location(s): Riding Court Road, Datchet, Slough SL3, UK

Geographic Context:

• The office is located in the Datchet area of Slough, Buckinghamshire, approximately 20 miles west of Central London.
• The area is well-connected by road, with easy access to the M4 and M25 motorways.
• Datchet is a small village with a rural feel, offering a peaceful work environment.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The hybrid working pattern allows for some flexibility in working hours.

ASSUMPTION: The rural location of Continental's office in Datchet may appeal to candidates who prefer a quiet, peaceful work environment with easy access to major transportation networks.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review.
• Phone or video screening with the hiring manager.
• Face-to-face or video interview with the hiring manager and relevant team members.
• Final interview with the Customer Marketing Manager and/or other senior stakeholders.
• Background check and reference check (if required).

Key Assessment Areas:

• Marketing skills and experience.
• Industry knowledge and understanding of the tire market.
• Communication and presentation skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with Continental's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Demonstrate your understanding of the tire industry and Continental's business.
• Prepare for behavioral and situational interview questions, focusing on your marketing experience and achievements.
• Show enthusiasm for the role and Continental's mission.

ATS Keywords: Marketing, B2B, B2B2C, Trade Marketing, Business Development, Customer Marketing, Agency Management, Tire Industry, Retail Marketing, Brand Management, Project Management, Communication Skills, English Language Skills, Hybrid Working, Office-Based

ASSUMPTION: Continental's recruitment process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for this role, as the Customer Marketing Specialist will be expected to manage multiple projects and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Safety and reliability
• Sustainability and responsibility
• Intelligence and innovation
• Affordability and efficiency

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you align with Continental's values, particularly in terms of safety, sustainability, and customer focus?
• Are you comfortable working in a hybrid environment, with a balance between office-based and remote work?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Continental's company values and work style preferences are designed to create a positive, productive, and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and initiatives simultaneously may be challenging for some candidates.
• Working in a hybrid environment may require additional self-motivation and time management skills.
• The rural location of Continental's office in Datchet may not be suitable for candidates who prefer an urban work environment.
• The tire industry can be competitive and dynamic, requiring adaptability and resilience from employees.

ASSUMPTION: These potential challenges should be carefully considered by candidates to ensure a good fit with the role and work environment.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position offers a unique focus on the tire industry and customer marketing.
• The role provides an opportunity to work with a global automotive supplier and tire manufacturer, offering exposure to a wide range of marketing initiatives and projects.
• Career progression in this role may lead to senior marketing positions within the company or related industries.

ASSUMPTION: This role offers a unique combination of industry-specific experience and global exposure, making it an attractive opportunity for marketing professionals.

📝 Sample Projects

• Developing and implementing a pioneering business development initiative for a key tire retailer, focusing on improving their business and driving mutual sales growth.
• Identifying and proposing affinity marketing opportunities for a key commercial tire customer, supporting their business development and aligning with Continental's brand values.
• Supporting the Customer Marketing Manager in planning and executing a customer event, showcasing Continental's latest tire products and technologies to key customers in the tire industry.

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Customer Marketing Specialist may be involved in.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for Continental's tire business?
• What opportunities are there for professional development and growth within the company?
• How does Continental support work-life balance for its employees?
• What are the key challenges facing the tire industry, and how does Continental plan to address them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of the tire industry and Continental's business.
• Prepare for behavioral and situational interview questions, focusing on your marketing experience and achievements.
• Show enthusiasm for the role and Continental's mission.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.