📌 Core Information
🔹 Job Title: Customer Marketing Specialist | Fully Remote US
🔹 Company: HireVue Inc
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and retention through strategic initiatives
- Collaborating with cross-functional teams to enhance customer relationships
- Leveraging data and insights to inform marketing strategies
- Creating meaningful customer experiences that foster loyalty and advocacy
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer-centric thinking.
📋 Key Responsibilities
✅ Customer Segmentation: Analyze customer data and behavior to segment the customer base effectively and tailor marketing efforts accordingly.
✅ Customer Engagement Campaigns: Develop and implement personalized marketing campaigns to engage and retain existing customers, including email marketing, social media campaigns, loyalty programs, and customer referral initiatives.
✅ Customer Advocacy: Encourage satisfied customers to become brand advocates by creating and managing customer referral programs, testimonials, case studies, and reviews.
✅ Cross-Sell and Upsell: Collaborate with the sales team to identify opportunities for cross-selling and upselling to existing customers and design targeted campaigns to promote additional products/services.
✅ Customer Communication: Ensure consistent and relevant communication with customers at various touchpoints, including post-purchase follow-ups, onboarding materials, and regular updates about new features or offerings.
✅ Customer Loyalty Programs: Plan and manage loyalty programs to reward loyal customers and encourage repeat purchases.
✅ Customer Feedback and Insights: Gather customer feedback and insights through surveys, interviews, and feedback channels, and utilize the data to make data-driven decisions and enhance the overall customer experience.
✅ Performance Analysis: Track and measure the effectiveness of customer marketing initiatives using relevant KPIs, prepare reports on campaign performance, and use the insights to optimize future strategies.
✅ Collaboration: Collaborate with the marketing team to align customer marketing strategies with broader marketing initiatives and work closely with the customer support team to address customer concerns and resolve issues.
ASSUMPTION: This role requires a high degree of collaboration and communication with various teams to ensure consistent and effective customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in marketing, customer service, or related roles
Required Skills:
- Basic understanding of marketing principles, customer segmentation, and customer lifecycle
- Familiarity with marketing tools and platforms
- Strong written and verbal communication skills
- Analytical mindset with the ability to interpret data and draw insights
- Detail-oriented and organized, with the ability to manage multiple tasks simultaneously
- Strong interpersonal skills and ability to work collaboratively in a team environment
- Enthusiasm for delivering exceptional customer experiences and contributing to customer satisfaction
Preferred Skills:
- Experience with customer relationship management (CRM) software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with CRM software and additional language fluency may provide a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the United States)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with employer match up to 4%
- Unlimited paid time off
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Human Capital Management and HR Tech
Company Size: 201-500 employees (mid-sized company, providing opportunities for growth and collaboration)
Founded: 2004 (established company with a history of innovation and growth)
Company Description:
- HireVue is a talent interaction platform that uses AI to help companies make data-driven hiring decisions
- The company offers video interviewing, assessments, and conversational AI solutions to streamline the recruitment process
- HireVue serves over 1,150 customers worldwide, including over 60% of the Fortune 100
Company Specialties:
- Human capital management
- SaaS
- Human resources
- Recruiting
- Talent management
- HR
- Talent interaction platform
- Mobile interview
- Artificial Intelligence
- Pre-Hire Assessments
- Machine Learning
- Hiring Intelligence
- Game-Based Assessments
- Video Interviewing
Company Website: https://www.hirevue.com
ASSUMPTION: HireVue's focus on AI and data-driven hiring decisions may influence the company's approach to customer marketing and engagement.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role may report directly to the Marketing Manager or Director of Marketing, depending on the company's organizational structure
Work Arrangement: Fully remote work arrangement, with the expectation that the individual can work from home in an environment free from distractions and attend virtual video meetings
Growth Opportunities:
- Advancement to a senior marketing role, such as Marketing Manager or Director of Marketing
- Expansion into related fields, such as product marketing or marketing analytics
- Opportunities to work on high-impact projects and initiatives that drive customer engagement and satisfaction
ASSUMPTION: As a mid-sized company, HireVue may offer more opportunities for growth and advancement compared to larger enterprises.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required
Office Location(s): South Jordan, Utah (headquarters, but not required for this role)
Geographic Context:
- South Jordan, Utah, is a suburb of Salt Lake City with a population of approximately 65,000
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to the Wasatch Mountain Range
- Utah is known for its strong job market and high quality of life
Work Schedule: Full-time (40 hours per week) with flexible hours and the expectation of working during standard business hours (Eastern Time Zone)
ASSUMPTION: The remote work arrangement may require the candidate to have strong self-motivation and time management skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing or another senior leader
Key Assessment Areas:
- Customer-centric mindset and understanding of customer needs
- Analytical skills and ability to interpret data
- Communication skills, both written and verbal
- Collaboration and teamwork skills
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of customer marketing principles and strategies
- Showcase your ability to analyze data and draw insights to inform marketing decisions
- Prepare examples of successful customer engagement campaigns you've worked on in the past
ATS Keywords: Customer Marketing, Customer Engagement, Customer Segmentation, Marketing Campaigns, Customer Loyalty, Customer Advocacy, Cross-Sell, Upsell, Performance Analysis, Collaboration, Marketing Tools, CRM
ASSUMPTION: As a mid-sized company, HireVue may have a more streamlined interview process compared to larger enterprises, with a greater emphasis on cultural fit and alignment with the company's core values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Customer feedback and survey tools (e.g., SurveyMonkey, Typeform, Net Promoter Score)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Hero for our Customers: Put customers first and strive to understand their needs and challenges
- Enjoy the Journey: Foster a positive and inclusive work environment that values collaboration and teamwork
- Always do the Right Thing: Act with integrity and make decisions that prioritize the well-being of customers, employees, and the company
- Reach Forwards: Embrace continuous learning and growth, and seek out new opportunities to innovate and improve
- Take Action and Go: Be proactive and take initiative to drive results and achieve success
Work Style:
- Remote work-friendly environment with a focus on results and productivity
- Collaborative and team-oriented culture that values input and ideas from all team members
- Fast-paced and dynamic work environment that requires adaptability and flexibility
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and satisfaction in a remote work environment?
- Are you comfortable using data and analytics to inform marketing strategies and make data-driven decisions?
- Do you thrive in a collaborative and team-oriented work environment, and are you able to manage multiple tasks and priorities effectively?
ASSUMPTION: As a mid-sized company, HireVue may place a greater emphasis on cultural fit and alignment with the company's core values compared to larger enterprises.
⚠️ Potential Challenges
- Managing multiple customer engagement campaigns simultaneously, requiring strong organizational skills and time management
- Analyzing and interpreting data to inform marketing strategies, which may require a steep learning curve for candidates without a strong analytical background
- Collaborating effectively with remote team members and stakeholders, requiring strong communication and collaboration skills
- Adapting to a fast-paced and dynamic work environment, which may require candidates to be flexible and proactive
ASSUMPTION: The remote work arrangement may present unique challenges related to communication, collaboration, and time management.
📈 Similar Roles Comparison
- Customer Marketing Specialist vs. Marketing Manager: The Customer Marketing Specialist role focuses specifically on customer engagement and retention, while the Marketing Manager role oversees broader marketing strategies and initiatives
- Customer Marketing Specialist vs. Customer Success Manager: The Customer Marketing Specialist role focuses on proactive customer engagement and retention, while the Customer Success Manager role focuses on reactive customer support and issue resolution
- Customer Marketing Specialist vs. Product Marketing Manager: The Customer Marketing Specialist role focuses on customer engagement and retention, while the Product Marketing Manager role focuses on product positioning, messaging, and go-to-market strategies
ASSUMPTION: The Customer Marketing Specialist role is a unique and specialized position that requires a specific set of skills and knowledge to succeed.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to re-engage inactive customers
- Analyzing customer feedback data to identify trends and insights, and using the findings to inform marketing strategies
- Collaborating with the sales team to create a cross-selling and upselling campaign that promotes additional products or services to existing customers
ASSUMPTION: The specific projects and initiatives undertaken in this role may vary depending on the company's marketing priorities and customer needs.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer engagement and retention, and how this role fits into those strategies?
- How does the marketing team collaborate with other departments, such as sales and customer support, to ensure consistent and effective customer communication?
- What are the key performance indicators (KPIs) used to measure the success of customer marketing initiatives, and how are they tracked and analyzed?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how you can contribute to HireVue's customer engagement and retention efforts
- Prepare examples of successful customer engagement campaigns you've worked on in the past, and be ready to discuss them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
