📌 Core Information
🔹 Job Title: Customer Marketing Sr Analyst, Story Activation
🔹 Company: Salesforce
🔹 Location: San Francisco, California, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Activating customer stories for analyst relations and strategic programs
- Collaborating with marketing teams to align customer stories with brand and demand campaigns
- Building a sales enablement program to empower sales leaders with relevant customer stories
- Managing multiple workstreams and stakeholders to deliver impactful customer narratives
ASSUMPTION: This role requires a strong understanding of customer success stories, excellent communication skills, and the ability to navigate a matrixed organization.
📋 Key Responsibilities
✅ Lead customer activation for Analyst Relations, sourcing and preparing customers for strategic engagements
✅ Maintain a strong understanding of Salesforce’s customer story inventory and leverage reporting tools to identify high-impact opportunities
✅ Track customer impact in analyst evaluations to inform sourcing and improve results
✅ Build a sales enablement program that arms sales leaders with customer stories to support deals and educate prospects
✅ Write and edit short-form content to support activation efforts and collaborate with campaign teams to strategically embed customer stories into multi-channel marketing efforts
ASSUMPTION: This role requires a high degree of organization, strong communication skills, and the ability to influence across teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in customer marketing, sales, analyst relations, or a related function, ideally in a B2B tech environment
Required Skills:
- Proven ability to source and manage customer references for analyst relations programs
- Strong communication and storytelling skills
- Experience collaborating with campaign and product marketing teams to align stories with strategic themes
- Highly organized with the ability to manage multiple workstreams, stakeholders, and timelines
- Comfortable working independently and influencing across a matrixed organization
- Sales or customer-facing experience required to navigate stakeholder alignment and influence internally
Preferred Skills:
- Experience with CRM platforms and marketing automation tools
- Familiarity with analyst relations processes and best practices
- Bilingual or multilingual skills (a plus but not required)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the company's global presence.
💰 Compensation & Benefits
Salary Range: $138,800 to $190,900 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Time Off Programs
- Medical, Dental, and Vision Insurance
- Mental Health Support
- Paid Parental Leave
- Life and Disability Insurance
- 401(k) and Employee Stock Purchasing Program
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and enterprise cloud computing
Company Size: 10,001+ employees (Enterprise)
Founded: 1999 (as a private company)
Company Description:
- Salesforce is the world's #1 AI CRM platform, empowering companies to connect with their customers in a whole new way
- The company offers a suite of Customer 360 apps on one platform, including sales, marketing, commerce, service, and more
- Salesforce is committed to driving customer success and improving the state of the world through its business
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management (CRM)
- AI and Data-Driven Insights
- Customer 360 Apps
Company Website: www.salesforce.com
ASSUMPTION: Salesforce is a well-established, global leader in its industry, with a strong focus on innovation, customer success, and corporate social responsibility.
📊 Role Analysis
Career Level: Senior Analyst (Mid-level)
Reporting Structure: This role reports to the Customer Marketing Manager, Story Activation
Work Arrangement: Remote OK, with flexibility for on-site work at the San Francisco headquarters
Growth Opportunities:
- Potential career progression into management or specialist roles within the Customer Marketing organization
- Opportunities to work on high-impact projects and engage with senior leadership
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers significant growth potential, given Salesforce's size, global presence, and commitment to employee development.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with on-site opportunities)
Office Location(s): San Francisco, California, United States (with remote flexibility)
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture
- The city offers a mix of urban and outdoor activities, with easy access to nature and recreation
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time, with flexibility for remote work and a hybrid work arrangement
ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from across the globe.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the director or vice president of the organization
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and storytelling abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with Salesforce's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Salesforce's products, services, and company culture in your application materials
- Prepare examples of customer success stories and how you've activated them in previous roles
ATS Keywords: Customer Marketing, Storytelling, Analyst Relations, Sales Enablement, CRM, Marketing Automation, Collaboration, Stakeholder Management, Matrixed Organization
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Salesforce CRM platform
- Marketing automation tools (e.g., Pardot, Marketo)
- Project management tools (e.g., Asana, JIRA)
- Analyst relations tools and platforms (e.g., AR Insights, ARchitect)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with Salesforce's core values, and how have you demonstrated these values in previous roles?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay organized and manage multiple workstreams and stakeholders in a matrixed organization?
ASSUMPTION: Salesforce places a strong emphasis on cultural fit and expects candidates to demonstrate a clear understanding of and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple workstreams and stakeholders in a matrixed organization
- Balancing customer story activation with other marketing priorities and deadlines
- Navigating analyst relations processes and building relationships with analysts and customers
- Keeping up with the fast-paced and ever-evolving tech industry
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role differs from other customer marketing positions in its focus on analyst relations and story activation
- Industry-specific context: Salesforce's size and global presence offer unique opportunities for impact and growth
- Career path comparison: This role can serve as a stepping stone to management or specialist positions within the Customer Marketing organization
ASSUMPTION: While this role shares similarities with other customer marketing positions, its unique focus on analyst relations and story activation sets it apart and offers distinct opportunities for growth and impact.
📝 Sample Projects
- Activating customer stories for Gartner Magic Quadrants and Forrester Waves
- Collaborating with campaign teams to align customer stories with brand and demand programs
- Building a sales enablement program that empowers sales leaders with relevant customer stories
ASSUMPTION: The specific projects and initiatives in this role will vary depending on the organization's priorities and the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Customer Marketing organization, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other teams within the organization?
- How does Salesforce support the growth and development of employees in this role, and what opportunities are there for professional advancement?
- What are the key challenges facing the Customer Marketing organization, and how can this role contribute to addressing them?
- How does Salesforce approach work-life balance and employee well-being, particularly for remote and hybrid workers?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and allows you to gain a deeper understanding of the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of customer success stories and how you've activated them in previous roles
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
