D2C Growth Marketing Lead

📌 Core Information

🔹 Job Title: D2C Growth Marketing Lead

🔹 Company: Literati

🔹 Location: Austin, Texas, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Owning, optimizing, and scaling Literati's D2C engine
• Managing and growing performance across multiple D2C channels
• Collaborating with cross-functional teams to drive measurable growth
• Building and optimizing customer lifecycle flows

ASSUMPTION: This role requires a growth marketing specialist with a strong analytical background and a creative mindset to drive strategic growth initiatives.

📋 Key Responsibilities

✅ Design and optimize the full D2C funnel, from awareness to retention

✅ Own performance targets for subscription revenue, marketplace sales, email engagement, and repeat purchases

✅ Manage and scale performance across paid social, SEM, YouTube, email, referrals, and emerging channels

✅ Manage budgets, run creative tests, and report on what’s working in D2C

✅ Share insights into evolving D2C trends, tools, and tactics

✅ Build and optimize customer lifecycle flows, including onboarding, activation, retention, and winback

✅ Collaborate with the creative team on campaign concepts, landing page optimization, and advertorials

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of hands-on D2C growth marketing experience at a fast-paced, scaling brand

Required Skills:

• Proven success managing paid social budgets and driving measurable user growth
• Strong technical marketing skills with lifecycle tools, analytics platforms, and self-service data analysis
• Experience across multiple D2C channels: paid social, SEM, email, referrals, etc.
• Excellent project management skills
• Positive, collaborative energy and ability to partner effectively with cross-functional teams

Preferred Skills:

• Experience contributing to copywriting, basic video editing, or other forms of content creation
• Skill in aligning priorities and executing growth initiatives that launch on time
• Comfort analyzing data, running A/B tests, and turning insights into actionable strategies
• Experience in informing growth strategy and influencing product roadmap decisions

ASSUMPTION: Candidates should have a strong background in growth marketing, with a proven track record of driving measurable results in a D2C environment.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (USD)

Benefits:

• Equity
• Medical/Dental/Vision Insurance
• 401k
• Short-term Disability Insurance
• Parental Leave
• Employee Assistance Programs
• Flexible Work Schedules
• Flexible Time Off

Working Hours: Full-time, with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is based on industry standards for a growth marketing lead role with 2-5 years of experience in a D2C environment.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically children's books and subscription services

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2017, with a history of rapid growth and success in the children's book market

Company Description:

• Literati delivers curated books to kids, families, and schools through its kids' book clubs and school book fairs
• Committed to helping kids become confident and excited readers by combining expert curation and innovative technology
• Focused on elevating literacy outcomes at home and in the classroom

Company Specialties:

• Books and publishing
• Subscription services
• Literature and children's books
• Education and data science

Company Website: literati.com

ASSUMPTION: Literati's focus on children's literacy and rapid growth make it an attractive opportunity for growth marketing professionals seeking to make a meaningful impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the Director of Product Management

Work Arrangement: Hybrid, with a mix of on-site and remote work options

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand
• Opportunities to learn from and collaborate with experienced team members
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity for growth marketing professionals to drive strategic growth initiatives and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work options

Office Location(s): Austin, Texas

Geographic Context:

• Austin is a vibrant, growing city with a strong tech industry and a high quality of life
• Texas offers a competitive cost of living compared to other major tech hubs
• Austin's central location makes it an ideal base for working with teams across the United States

Work Schedule: Full-time, with flexible scheduling and remote work options

ASSUMPTION: Austin's growing tech industry and competitive cost of living make it an attractive location for growth marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the CEO

Key Assessment Areas:

• Growth marketing expertise and strategic thinking
• Data analysis and A/B testing skills
• Collaboration and communication abilities
• Alignment with Literati's mission and values

Application Tips:

• Highlight relevant growth marketing experience and achievements
• Demonstrate a strong understanding of D2C trends and best practices
• Showcase your ability to analyze data and turn insights into actionable strategies
• Tailor your resume and cover letter to emphasize your fit with Literati's mission and values

ATS Keywords: D2C, Growth Marketing, Paid Social, SEM, Email Marketing, Analytics, Project Management, Collaboration, Data Analysis, A/B Testing, Customer Lifecycle Management, Creative Testing, Performance Management, Budget Management, Growth Strategy, User Growth

ASSUMPTION: Literati's interview process is designed to assess candidates' growth marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Iterable, Klaviyo, or similar lifecycle tools
• GA4, Amplitude, or other analytics platforms
• Self-service data analysis tools
• Paid social and SEM platforms (e.g., Facebook Ads, Google Ads)

ASSUMPTION: This role requires proficiency in various growth marketing tools and platforms, with a focus on data-driven decision making and continuous optimization.

👔 Cultural Fit Considerations

Company Values:

• Expertise and a beginner's mind
• Teamwork and collaboration
• Innovation and continuous learning

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong background in growth marketing, with a proven track record of driving measurable results?
• Are you comfortable analyzing data and turning insights into actionable strategies?
• Do you thrive in a collaborative, team-oriented environment?

ASSUMPTION: Literati values expertise, innovation, and collaboration, seeking candidates who align with these core principles.

⚠️ Potential Challenges

• Managing performance across multiple D2C channels and optimizing the full customer journey
• Balancing data-driven decision making with creative, innovative strategies
• Collaborating effectively with cross-functional teams to drive measurable growth
• Adapting to a rapidly growing, evolving company environment

ASSUMPTION: This role presents unique challenges and opportunities for growth marketing professionals seeking to make a significant impact in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on driving growth through D2C channels
• Requires a strong analytical background and a creative mindset, with a focus on data-driven decision making and continuous optimization
• Offers opportunities for growth and advancement within the company, with a chance to make a significant impact on its success

ASSUMPTION: This role is unique in its focus on D2C growth marketing, requiring a specialized skill set and offering unique opportunities for growth and impact.

📝 Sample Projects

• Optimizing the customer onboarding process to improve activation rates and reduce churn
• Conducting A/B tests to identify the most effective creative and messaging strategies for paid social and email campaigns
• Developing and implementing a referral program to drive user acquisition and retention

ASSUMPTION: These sample projects illustrate the data-driven, strategic approach required to succeed in this role, with a focus on continuous optimization and improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for the next 1-3 years?
• How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the company's growth, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to assess the company's growth trajectory, strategic priorities, and commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Prepare examples of your data analysis and A/B testing skills, as well as any relevant projects or case studies
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.