📌 Core Information
🔹 Job Title: Data Analyst, Marketing Analytics
🔹 Company: Rover.com
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing teams with data-driven insights and narratives
- Designing reports and dashboards for clear decision-making
- Refining marketing attribution models for optimal resource allocation
- Collaborating with cross-functional teams on experiments and optimizations
ASSUMPTION: This role requires strong analytical skills, stakeholder management, and the ability to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Work closely with analytics peers and marketing teams to narrate trends and insights, with a particular focus on customer acquisition marketing programs.
✅ Design reports and dashboards that enable clear, data-driven decision-making for marketing and cross-functional teams.
✅ Refine marketing attribution models to drive optimal resource allocation across paid and organic marketing channels.
✅ Support experiments such as A/B testing and Market Match tests to optimize strategies across multiple marketing functions.
ASSUMPTION: This role requires strong SQL skills, familiarity with data visualization tools, and the ability to adapt communication styles for different audiences.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline).
Experience: At least 2 years of experience working with complex datasets to support business decision-making.
Required Skills:
- Fluency in SQL
- Data visualization tool experience (e.g., Mode, Looker, Tableau)
- Ability to adapt communication style to translate complex data insights for different audiences
- Experience owning small-to-medium projects from design to completion with limited guidance
- Ability to proactively seek help when blocked
Preferred Skills:
- Python or R familiarity
- Experience evaluating results of A/B tests and statistical analysis
- Understanding of marketing metrics and unit economics
ASSUMPTION: While not explicitly stated, a strong understanding of marketing principles and metrics would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for a Data Analyst role in Barcelona with 2-5 years of experience)
Benefits:
- Competitive compensation
- Long-term incentive plan with a company performance-based cash payout
- Permanent contract
- Pension Plan
- Meal tickets through Cobee
- Generous PTO allowance
- Hybrid schedule
- Private health insurance
- Discounted gym membership
- Bring your dog to work (and unlimited puppy time)
- Monetary help for adopting a dog plus yearly credit to use on our platform
- Flexible work hours
- Snacks and fresh fruit
- Regular team activities
Working Hours: Full-time (Hybrid schedule, with some flexibility in managing workload and time)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Rover.com operates in the consumer services sector, specifically in pet care services, with a focus on connecting pet owners with pet sitters and dog walkers.
Company Size: Rover.com is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Rover.com was founded in 2011 and has since grown to become a global platform with operations in the US, Canada, and Europe.
Company Description:
- Rover.com is a pet care services platform that connects pet owners with loving pet sitters and dog walkers in their neighborhoods.
- The company empowers its community of trusted pet sitters and dog walkers to run their own pet care businesses on the platform.
- Rover.com is committed to fostering a diverse, inclusive, and welcoming community of pet people.
Company Specialties:
- Dog sitting
- Dog boarding
- Dog walking
- Dog grooming
- E-commerce
- Technology
Company Website: http://www.rover.com
ASSUMPTION: Rover.com's focus on pet care services and its global presence provide unique opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career data analyst looking to gain experience in marketing analytics and stakeholder management.
Reporting Structure: The Data Analyst will report directly to the Marketing Analytics team and work closely with various marketing stakeholders.
Work Arrangement: This role operates on a hybrid schedule, with some flexibility in managing workload and time.
Growth Opportunities:
- Expanding expertise in marketing analytics and optimization
- Developing leadership and mentoring skills through supporting team members and cross-functional projects
- Gaining experience in a global company with opportunities for international collaboration and travel
ASSUMPTION: This role offers strong potential for growth and development within the marketing analytics function and the broader organization.
🌍 Location & Work Environment
Office Type: Rover.com's Barcelona office is a collaborative and pet-friendly workspace, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): 720 Olive Way, Seattle, Washington 98101, US (Headquarters); Barcelona, Spain (European office)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life.
- The city offers a mix of urban and coastal living, with easy access to beaches, parks, and cultural attractions.
- Barcelona has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: The hybrid schedule allows for some flexibility in managing workload and time, with core hours required for team collaboration and meetings.
ASSUMPTION: Barcelona's vibrant culture, strong tech industry, and high quality of life make it an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the team
- Final interview with the director of marketing analytics
Key Assessment Areas:
- Technical skills in SQL and data visualization
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with Rover.com's values
Application Tips:
- Highlight relevant experience with complex datasets and marketing analytics
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for the technical assessment or case study by brushing up on your SQL skills and practicing data visualization
- Research Rover.com's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Data analysis, marketing analytics, SQL, data visualization, stakeholder management, customer acquisition, attribution modeling, A/B testing
ASSUMPTION: The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- SQL
- Data visualization tools (e.g., Mode, Looker, Tableau)
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role are standard for data analysts in the marketing analytics field.
👔 Cultural Fit Considerations
Company Values:
- Love pets
- Do the right thing
- Be an owner
- Embrace change
- Be inclusive
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Inclusive and respectful
Self-Assessment Questions:
- Do you share Rover.com's passion for pets and pet care services?
- Are you comfortable working in a collaborative, data-driven environment and adapting to change?
- Do you thrive in an inclusive and respectful work culture, and are you committed to fostering diversity and belonging?
ASSUMPTION: Rover.com's company culture is centered around its love for pets, data-driven decision-making, and a commitment to inclusivity and collaboration.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and data needs
- Keeping up with the fast-paced and ever-changing marketing landscape
- Balancing the need for deep analysis with the need for quick, data-driven decision-making
- Adapting to a hybrid work environment and maintaining strong team collaboration
ASSUMPTION: These challenges are common in marketing analytics roles and can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Business Analyst position, with a focus on supporting marketing teams and optimizing marketing strategies.
- Unlike some marketing analytics roles, this position requires strong stakeholder management skills and the ability to translate complex data insights into actionable narratives.
- Career paths for this role may include progression into senior marketing analytics roles, marketing management, or data science and machine learning positions.
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on stakeholder management and narrative-driven insights sets it apart.
📝 Sample Projects
- Analyzing customer acquisition marketing program performance and optimizing resource allocation
- Developing and refining marketing attribution models to improve channel attribution and budget optimization
- Supporting A/B testing and Market Match tests to optimize marketing strategies and improve customer lifetime value
ASSUMPTION: These sample projects reflect the core responsibilities and key priorities for this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy and business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing Analytics team collaborate with other marketing teams and stakeholders?
- What opportunities are there for professional development and growth within the Marketing Analytics team and the broader organization?
- How does Rover.com support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: These questions are designed to assess the role's strategic impact, team dynamics, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment or case study by brushing up on your SQL skills and practicing data visualization
- Research Rover.com's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
