📌 Core Information
🔹 Job Title: Data Analyst, Marketing Analytics
🔹 Company: Ubisoft
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to drive strategy and optimization
- Collaborating with cross-functional teams to measure campaign performance
- Developing robust analytic processes and marketing experiments
- Communicating insights and recommendations to stakeholders
ASSUMPTION: This role requires a strong background in marketing analytics and a solid understanding of paid media measurement options.
📋 Key Responsibilities
✅ Gather, structure, and analyze data to derive insights that drive marketing strategy and optimization
✅ Measure the impact of marketing initiatives on business objectives and communicate results to stakeholders
✅ Collaborate with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion
✅ Develop marketing experiments to understand the business impact of paid media and creator campaigns
✅ Work with data science to use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms
ASSUMPTION: This role requires a high level of independence and the ability to work with minimal guidance.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 4+ years of proven analytical skills, with at least 3 years in paid media and marketing analytics
Required Skills:
- Proficient in SQL, R, Python, and data visualization tools (e.g., Tableau)
- Familiarity with different paid media measurement options
- Experience with statistical methods such as regression and hypothesis testing
- Strong communication and presentation skills
Preferred Skills:
- Experience with Adobe Analytics, Gamesight, Salesforce, and Datorama
- Fluency in additional languages
ASSUMPTION: A master's degree in a relevant field may be preferred but is not always required.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on the provided range)
Benefits:
- Medical, dental, and vision coverage
- Employer HSA contribution to fully cover your deductible (with enrollment in an HSA eligible medical plan)
- 401k match
- Paid vacation, holiday, and wellness time
- Fitness, physical challenge, and eSports competition reimbursements
- Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
- Membership to One Medical
- Rocket Lawyer online legal service membership
- Paid parental leave
- Paid time off to volunteer
- Paternity – paid time off to bond with a newly adopted pet
- Sabbatical leave available after 5 years of employment
- Access to all the latest Ubisoft games for PC
- Generous discount on new Ubisoft games
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Ubisoft is a leading video game publisher and developer, known for creating iconic franchises such as Assassin's Creed, Far Cry, Watch Dogs, and Just Dance.
Company Size: Ubisoft has over 19,000 team members working across more than 30 countries worldwide. This size allows for diverse perspectives and opportunities for growth.
Founded: Ubisoft was founded in 1986 and has since grown into a global leader in the gaming industry.
Company Description:
- Ubisoft's mission is to enrich players' lives with original and memorable gaming experiences.
- The company fosters an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.
- Ubisoft is committed to creating an inclusive work environment that reflects the diversity of its player community.
Company Specialties:
- Video game development and publishing
- Marketing and community management
- Art, audio, and programming
- Transmedia and online programming
Company Website: https://www.ubisoft.com
ASSUMPTION: Ubisoft's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence.
Reporting Structure: The Data Analyst, Marketing Analytics, will report directly to the Marketing Analytics Manager.
Work Arrangement: This role is on-site, requiring regular presence in the San Francisco office.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on various projects and brands within the Ubisoft portfolio
- Chance to develop skills in new areas, such as predictive analytics or data science
ASSUMPTION: With Ubisoft's diverse portfolio of games and brands, there are numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Ubisoft's San Francisco office is a collaborative workspace with a casual, creative atmosphere.
Office Location(s): 625 3rd St, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is known for its vibrant tech industry and diverse cultural scene.
- The city offers numerous opportunities for networking and professional development.
- San Francisco has a Mediterranean climate, with mild winters and cool summers.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: Working in San Francisco offers numerous benefits, including access to a thriving tech industry and a diverse cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing analytics team and other stakeholders
- Final round interview with the marketing analytics director
- Background check and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Familiarity with paid media measurement options and statistical methods
- Communication and presentation skills
- Cultural fit and alignment with Ubisoft's values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare for behavioral and situational interview questions
- Be ready to discuss your approach to data analysis and problem-solving
- Research Ubisoft's games and marketing strategies to demonstrate your enthusiasm and understanding of the company
- Showcase your ability to communicate complex data insights in a clear and concise manner
ATS Keywords: Marketing analytics, paid media, data analysis, statistical methods, data visualization, campaign performance, stakeholder communication
ASSUMPTION: Ubisoft's interview process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- SQL, R, Python
- Data visualization tools (e.g., Tableau)
- Paid media measurement options (e.g., conversion APIs, brand lift surveys)
- Statistical methods (e.g., regression, hypothesis testing)
- Ubisoft's proprietary tools and platforms (e.g., Datorama, Adobe Analytics, Gamesight, Salesforce)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Data Analyst works on.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Excellence
- Teamwork
- Respect
- Integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with large datasets and complex problems?
- Can you effectively communicate data insights to both technical and non-technical stakeholders?
- Are you able to work independently and manage your time effectively?
ASSUMPTION: Ubisoft values candidates who are passionate about gaming, creative, and analytical thinkers, and strong communicators.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry with frequent changes and updates
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and technologies in marketing analytics
- Balancing the need for in-depth analysis with the need for quick decision-making
- Working in a competitive and highly visible role within the gaming industry
ASSUMPTION: These challenges are inherent to working in a dynamic and competitive industry like gaming.
📈 Similar Roles Comparison
- Data Analyst, Marketing Analytics at Ubisoft vs. Data Analyst, Marketing at [Competitor Company]:
- Ubisoft's role is more specialized in paid media and marketing analytics, while the competitor's role may be more generalist.
- Ubisoft's role may offer more opportunities to work on high-profile, iconic franchises.
- Industry-specific context:
- The gaming industry is highly competitive and dynamic, with frequent changes and updates.
- Marketing analytics roles in the gaming industry require a strong understanding of paid media measurement options and statistical methods.
- Career path comparison:
- Data Analyst, Marketing Analytics at Ubisoft could lead to roles such as Senior Data Analyst, Marketing Analytics Manager, or even Director of Marketing Analytics.
- Alternatively, this role could provide a pathway into data science or product management within the gaming industry.
ASSUMPTION: While there may be similarities between this role and other marketing analytics roles, the gaming industry's unique dynamics and competitive nature set it apart.
📝 Sample Projects
- Analyzing the impact of a marketing campaign on user acquisition and retention for a new game release
- Developing a predictive model to identify high-value users and optimize marketing spend
- Conducting a competitive analysis of marketing strategies and performance across the gaming industry
ASSUMPTION: These sample projects illustrate the types of analyses and initiatives the Data Analyst, Marketing Analytics, may work on at Ubisoft.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing analytics team currently?
- How does this role collaborate with other teams within Ubisoft, such as marketing, product, and data science?
- What opportunities are there for professional growth and development within this role?
- How does Ubisoft support work-life balance for its employees?
- What are the most rewarding aspects of working on marketing analytics for Ubisoft's iconic franchises?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and Ubisoft as a company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and approach to data analysis
- Research Ubisoft's games and marketing strategies to demonstrate your enthusiasm and understanding of the company
- Showcase your ability to communicate complex data insights in a clear and concise manner
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
