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Data Analyst, Marketing Analytics

Ubisoft
Full-time
On-site
San Francisco, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Data Analyst, Marketing Analytics

πŸ”Ή Company: Ubisoft

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 7, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Analyzing marketing performance and driving strategy
  • Collaborating with cross-functional teams to optimize campaigns
  • Developing and managing data collection and analytics solutions
  • Leveraging data to inform decision-making and drive business impact

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and experience in marketing or performance analytics.

πŸ“‹ Key Responsibilities

βœ… Analyze marketing performance and measure the impact of initiatives on business objectives

βœ… Develop and manage data collection and analytics solutions

βœ… Collaborate with marketing teams to optimize campaigns and drive incremental acquisition, engagement, and conversion

βœ… Communicate insights and recommendations to stakeholders

βœ… Assist with budget planning exercises and marketing experiments

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey complex data insights to non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field

Experience: 4+ years of proven analytical skills, with 3+ years in paid media and marketing analytics

Required Skills:

  • Proficient in SQL, R, Python, and Tableau
  • Experience with statistical methods such as regression and hypothesis testing
  • Familiarity with different paid media measurement options
  • Ability to analyze raw data, draw conclusions, and develop actionable insights

Preferred Skills:

  • Experience with Adobe Analytics, Gamesight, Salesforce, and Datorama
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the gaming industry or familiarity with gaming-specific analytics tools may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $90,000 - $120,000 per year

Benefits:

  • Medical, dental, and vision coverage
  • Employer HSA contribution to fully cover deductible
  • 401k match
  • Paid vacation, holiday, and wellness time
  • Fitness, physical challenge, and eSports competition reimbursements
  • Ginger emotional support app
  • Membership to One Medical
  • Rocket Lawyer online legal service membership
  • Paid parental leave
  • Paid time off to volunteer
  • Paternity leave for bonding with a newly adopted pet
  • Sabbatical leave after 5 years of employment
  • Access to all the latest Ubisoft games for PC
  • Generous discount on new Ubisoft games

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's job posting and is inclusive of base salary only. It does not include bonus, stock options, or other potential forms of compensation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands that include Assassin's Creed, Far Cry, Watch Dogs, Just Dance, and many more.

Company Size: Ubisoft has over 19,000 team members working across more than 30 countries worldwide. This large size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Ubisoft was founded in 1986 and has since grown into a global leader in the gaming industry.

Company Description:

  • Ubisoft's mission is to enrich players' lives with original and memorable gaming experiences.
  • The company fosters an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.
  • Ubisoft is committed to creating an inclusive work environment that reflects the diversity of its player community.

Company Specialties:

  • Video game development and publishing
  • Marketing and advertising
  • Data analysis and business intelligence
  • Creative services and production

Company Website: https://www.ubisoft.com

ASSUMPTION: Ubisoft's large size and global presence offer opportunities for international collaboration and exposure to diverse markets.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Analytics Manager and collaborates with various marketing teams and stakeholders.

Work Arrangement: On-site, full-time position with a 40-hour workweek.

Growth Opportunities:

  • Potential career progression into senior or management roles within the Marketing Analytics team or other departments
  • Opportunities to work on high-profile projects and collaborate with international teams
  • Access to training and development resources to enhance skills and advance career growth

ASSUMPTION: Ubisoft's large and diverse portfolio of brands and games provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Ubisoft's San Francisco office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 625 3rd St, San Francisco, CA 94107, US

Geographic Context:

  • San Francisco is a major tech hub with a vibrant gaming industry
  • The city offers a diverse range of cultural, recreational, and culinary experiences
  • San Francisco has a Mediterranean climate with mild winters and cool summers

Work Schedule: Full-time, on-site position with core hours from 9:00 AM to 5:00 PM, Monday through Friday.

ASSUMPTION: Ubisoft's San Francisco office provides a dynamic and engaging work environment that encourages collaboration and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the Marketing Analytics team and other stakeholders
  • Final interview with the Marketing Analytics Manager
  • Background check and offer extension

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Proficiency in data analysis tools and statistical methods
  • Communication skills and ability to convey complex data insights
  • Collaboration and teamwork skills
  • Cultural fit and alignment with Ubisoft's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your analytical skills and problem-solving abilities
  • Research Ubisoft's portfolio of games and marketing campaigns to demonstrate your familiarity with the company and its brands
  • Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Data Analysis, Marketing Analytics, Paid Media, SQL, R, Python, Tableau, Statistical Methods, Regression, Hypothesis Testing, Marketing Campaigns, Business Intelligence, Stakeholder Communication

ASSUMPTION: Ubisoft's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values.

πŸ› οΈ Tools & Technologies

  • SQL, R, Python, Tableau
  • Adobe Analytics, Gamesight, Salesforce, Datorama
  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Ubisoft provides the necessary tools and technologies for its employees to perform their jobs effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Innovation
  • Excellence
  • Collaboration
  • Respect
  • Integrity

Work Style:

  • Ubisoft fosters a dynamic and collaborative work environment
  • The company encourages open communication, active listening, and continuous learning
  • Ubisoft values diversity, inclusion, and work-life balance

Self-Assessment Questions:

  • Do you thrive in a creative and collaborative work environment?
  • Are you comfortable working with diverse teams and stakeholders to drive data-driven decision-making?
  • Do you possess strong communication skills and the ability to convey complex data insights effectively?

ASSUMPTION: Ubisoft's company culture values creativity, innovation, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic gaming industry with frequent project deadlines and tight timelines
  • Managing multiple data sources and ensuring data integrity and accuracy
  • Communicating complex data insights to non-technical stakeholders effectively
  • Balancing the need for in-depth analysis with the need for quick decision-making

ASSUMPTION: These challenges require strong analytical skills, attention to detail, and the ability to work efficiently under pressure.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Analyst or Business Analyst position, but with a specific focus on paid media and marketing analytics
  • Compared to other marketing analytics roles, this position requires a higher level of experience and proficiency in data analysis tools
  • Career progression in this role may lead to senior or management positions within the Marketing Analytics team or other departments

ASSUMPTION: This role offers unique opportunities for career growth and development within Ubisoft's large and diverse portfolio of brands and games.

πŸ“ Sample Projects

  • Analyzing the impact of a marketing campaign on user acquisition and retention for a newly released game
  • Developing a predictive model to forecast customer lifetime value for different player segments
  • Optimizing marketing spend allocation across channels to maximize return on investment

ASSUMPTION: These sample projects demonstrate the range of analytical tasks and responsibilities in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other marketing teams and stakeholders to drive data-driven decision-making?
  • What are the most challenging aspects of this role, and how can I best prepare to address them?
  • How does Ubisoft support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your analytical skills and problem-solving abilities
  • Research Ubisoft's portfolio of games and marketing campaigns to demonstrate your familiarity with the company and its brands
  • Prepare questions to ask the interviewer about the role, team, and company culture
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.