📌 Core Information
🔹 Job Title: Data Analyst, Marketing
🔹 Company: Intact FC
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing, Data Analysis
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Montréal, Toronto)
🚀 Job Overview
Key aspects of this role include:
- Analyzing business and marketing data to drive campaign strategies
- Collaborating with cross-functional teams to develop and monitor marketing campaigns
- Managing and optimizing customer data using CRM tools
- Developing and maintaining reports, dashboards, and KPIs to track marketing performance
- Staying updated on industry trends and best practices in marketing analytics and CRM administration
ASSUMPTION: This role requires a strong analytical mindset, with the ability to translate data into actionable insights. The ideal candidate will be comfortable working in a fast-paced, deadline-driven environment and collaborating with various teams.
📋 Key Responsibilities
✅ Analyze business and marketing data to extract valuable insights and trends, contributing to data-driven decision-making
✅ Collaborate with cross-functional teams to develop, implement, and monitor marketing campaigns
✅ Utilize CRM tools to manage and optimize customer data, ensuring accuracy and completeness
✅ Develop and maintain reports, dashboards, and KPIs to track marketing performance and ROI
✅ Implement and oversee CRM processes, including data entry, workflow automation, and user training
✅ Work closely with IT and other relevant departments to integrate CRM with other business systems
✅ Stay updated on industry trends and best practices in marketing analytics and CRM administration
ASSUMPTION: The role requires a balance of technical skills, such as data analysis and CRM administration, and soft skills, like collaboration and communication, to succeed.
🎯 Required Qualifications
Education: A university degree in marketing, business, maths, or a related field
Experience: 3 to 5 years of experience in marketing or data analysis, with a focus on CRM administration
Required Skills:
- Proficient in CRM platforms such as Salesforce, HubSpot, SharePoint, or similar tools
- Familiarity with marketing automation tools and practices, Microsoft Office Suite, and analytics platforms (Sales Force, Adobe Analytics, Google Analytics, and Power BI)
- Strong interpersonal skills and ability to build rapport with individuals at all levels of the organization
- Detail-oriented with a commitment to data accuracy and integrity
- Experience in P&C insurance and B2B marketing are strong assets
Preferred Skills:
- Bilingualism (English and French) for candidates located in Quebec
ASSUMPTION: While not explicitly stated, proficiency in SQL or other database languages may be beneficial for this role. Additionally, experience with data visualization tools like Tableau or Power BI could be an asset.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Data Analyst role with 3-5 years of experience in the Insurance industry)
Benefits:
- Financial rewards program
- Employee Share Purchase Plan
- Flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- Annual wellness account
- Learning ecosystem and employee-led networks
- Community Impact program
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Insurance industry. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance (Property and Casualty)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1809 (Over 200 years ago)
Company Description:
- Intact FC is a leading property and casualty insurer in Canada, providing insurance solutions for individuals, businesses, and society
- They are committed to helping people, businesses, and society prosper in good times and be resilient in bad times
- Intact FC operates under the Intact Insurance brand and is a part of the Intact Financial Corporation
Company Specialties:
- Home, Auto, and Business Insurance
Company Website: intactfc.com
ASSUMPTION: As a large enterprise, Intact FC offers numerous opportunities for career growth and development. However, the competitive environment may also present challenges for applicants.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Director, Broker Experience & Digital Marketing
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential career progression into senior roles within the Marketing department or other areas of the business
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization. However, the competitive environment may also present challenges for applicants.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Montréal (2020 Robert-Bourassa) and Toronto (700 University Avenue)
Geographic Context:
- Montréal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- Toronto is a diverse, multicultural city with a strong economy and numerous job opportunities
- Both cities offer a high quality of life, with access to excellent education, healthcare, and recreational facilities
Work Schedule: Standard business hours (8:30 AM - 5:00 PM) with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the hiring manager and a senior leader
Key Assessment Areas:
- Data analysis and problem-solving skills
- CRM administration and data management experience
- Collaboration and communication skills
- Industry knowledge and understanding of marketing trends
Application Tips:
- Highlight relevant experience and achievements in data analysis and CRM administration
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Data analysis, marketing, CRM, campaign strategies, business and marketing data, data-driven decision-making, marketing performance, ROI, industry trends, marketing analytics, CRM administration
ASSUMPTION: As a large enterprise, Intact FC may use Applicant Tracking Systems (ATS) to screen and rank job applications. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM platforms: Salesforce, HubSpot, SharePoint, or similar tools
- Marketing automation tools and practices
- Microsoft Office Suite
- Analytics platforms: Sales Force, Adobe Analytics, Google Analytics, Power BI
- Data visualization tools: Tableau, Power BI (optional)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. However, Intact FC may provide training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Respect: See diversity as a strength and foster an inclusive workplace
- Integrity: Act with honesty and transparency in all interactions
- Accountability: Take ownership of responsibilities and deliver on commitments
- Collaboration: Work together to achieve common goals and drive results
- Innovation: Embrace change and continuously improve processes and outcomes
Work Style:
- Agile and adaptable, with a focus on delivering results in a fast-paced environment
- Collaborative and team-oriented, with strong communication and interpersonal skills
- Data-driven and analytical, with a commitment to data accuracy and integrity
Self-Assessment Questions:
- Do I embrace diversity and inclusion, and can I contribute to a respectful and inclusive work environment?
- Am I comfortable working in a fast-paced, deadline-driven environment and collaborating with various teams?
- Do I have strong interpersonal skills and the ability to build rapport with individuals at all levels of the organization?
ASSUMPTION: Intact FC values a diverse and inclusive workplace, and candidates who can demonstrate a commitment to these values will be more likely to succeed in the organization.
⚠️ Potential Challenges
- Working in a fast-paced, deadline-driven environment with multiple priorities
- Managing and optimizing customer data using CRM tools, with a focus on data accuracy and integrity
- Collaborating with cross-functional teams to develop, implement, and monitor marketing campaigns
- Staying updated on industry trends and best practices in marketing analytics and CRM administration
- Competing with other candidates for a role within a large, established organization
ASSUMPTION: While this role presents numerous opportunities for career growth and development, it also comes with its own set of challenges. Successful candidates will be able to navigate these challenges and contribute to the success of the team and the organization.
📈 Similar Roles Comparison
- Compared to other Data Analyst roles, this position places a stronger emphasis on CRM administration and marketing campaign management
- In the Insurance industry, this role is unique in its focus on broker marketing and communications, rather than consumer-facing marketing
- Career progression in this role may lead to senior marketing positions within the Insurance industry or related fields
ASSUMPTION: This role offers a unique opportunity to gain experience in broker marketing and communications within the Insurance industry. However, it may also present unique challenges and require specific industry knowledge.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Developing and maintaining dashboards to track marketing performance and ROI for broker marketing campaigns
- Collaborating with cross-functional teams to implement and optimize CRM processes, including data entry, workflow automation, and user training
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role. Successful candidates will be able to demonstrate relevant experience and achievements in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Broker Marketing & Communications department?
- How does this role contribute to the overall success of the company, and what are the key performance indicators (KPIs) for this position?
- What opportunities are there for professional growth and development within the Marketing department and the company as a whole?
- How does Intact FC support work-life balance for employees, particularly in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success. It also provides an opportunity to gain a better understanding of the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for the interview by researching the company, the role, and the industry
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
- If selected for the final interview, be prepared to present a data analysis project or case study that demonstrates your skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
