Data Analyst (SEO)

📌 Core Information

🔹 Job Title: Data Analyst (SEO)

🔹 Company: FocusKPI Inc.

🔹 Location: San Jose, California, United States

🔹 Job Type: Contractor

🔹 Category: Data & Analytics

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3-4 days onsite, candidate needs to be based in the Bay Area)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the SEO Analytics and Performance team to investigate data and implement content recommendations for organic SEO success.
• Tracking, reporting, and analyzing website analytics while collaborating with various stakeholders to improve company-level KPIs.
• Providing valuable data insights to the overall business strategy and driving results through data-driven decisions.
• Working on ad-hoc analysis to address urgent high-impact analysis for business stakeholders.

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data findings into actionable insights for various teams.

📋 Key Responsibilities

✅ Work closely with the SEO Analytics and Performance team to investigate data and incorporate external information to boost market knowledge.

✅ Research and implement content recommendations for organic SEO success.

✅ Track, report, and analyze website analytics.

✅ Communicate complex data findings clearly and concisely to multi-disciplined teams.

✅ Collaborate with stakeholders, including product, marketing, finance, etc., on initiatives that improve company-level KPIs and match business priorities.

✅ Provide analytics insights about customer behavior and web user behavior.

✅ Conduct ad-hoc analysis to address urgent high-impact analysis for business stakeholders.

ASSUMPTION: This role involves a mix of strategic analysis and tactical execution, requiring the ability to balance long-term projects and immediate requests.

🎯 Required Qualifications

Education: Bachelor's degree, or foreign equivalent, in Computer Science, Data Analytics, Engineering, or a closely related field, and an MS degree preferred.

Experience: 4+ years of industry experience with analysis experience to build data-driven products for solving business problems.

Required Skills:

• Proficient in SQL and/or other data query languages, with experience handling large-scale data efficiently.
• Proven SEO experience, as evidenced by results achieved in previous roles.
• Proficient in scripting languages such as Python and data visualization tools like Tableau.
• Proficient in Microsoft Excel.
• Proven strong analytical and problem-solving skills.
• Experience with campaign analytics and promotions.
• Experience with e-commerce web-based products and companies.

Preferred Skills:

• Familiarity with the Bay Area job market and trends.
• Experience working in a hybrid or remote work environment.

ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working both independently and in a collaborative team environment.

💰 Compensation & Benefits

Salary Range: $40/hour to $54/hour (5 months with potential extension depending on budget and performance)

Benefits:

• Opportunity to work with a data-driven company focused on business acceleration.
• Exposure to a variety of industries and business challenges.
• Potential for extension and full-time employment based on performance.

Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely 1-3 days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for data analyst roles in the Bay Area. The actual salary may vary depending on the candidate's skills, experience, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics. FocusKPI specializes in predictive analytics, AI, and staffing solutions, serving various industries such as retail media, B2B & B2C sales, marketing, and merchandising, and software & applications.

Company Size: 11-50 employees. As a mid-sized company, FocusKPI offers a more personal work environment with opportunities for close collaboration and growth.

Founded: 2010. FocusKPI has been delivering customized solutions that drive revenue lift and cost savings through a unique structure that competes on quality, cost, and speed.

Company Description:

• FocusKPI is a data science and technology firm specializing in predictive analytics, AI, and staffing solutions.
• The company delivers actionable business insights for high ROI results at scale, focusing on customer engagement, market adaptation, operational strategy, and performance optimization to drive growth and efficiency.
• FocusKPI offers AI-driven innovative solutions, enhancing business operating efficiency with advanced AI models and customizable interfaces, ensuring data security and control.

Company Specialties:

• Data Analytics and Machine Learning Services
• AI-Driven Innovative Solutions
• Staffing and Recruiting

Company Website: http://focuskpi.com

ASSUMPTION: FocusKPI's focus on data-driven decision-making and AI-driven innovation creates an environment that values analytical thinking and continuous learning.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers an opportunity to leverage existing skills while also growing professionally by working on diverse projects and collaborating with various teams.

Reporting Structure: The Data Analyst (SEO) will report directly to the SEO Analytics and Performance team and collaborate with other departments, including product, marketing, and finance.

Work Arrangement: Hybrid (3-4 days onsite, 1-3 days remote). This arrangement allows for flexibility while ensuring regular on-site collaboration with the team.

Growth Opportunities:

• Potential extension and full-time employment based on performance.
• Exposure to various industries and business challenges, fostering continuous learning and skill development.
• Opportunities to work on cutting-edge AI-driven projects and contribute to the company's innovative solutions.

ASSUMPTION: Given the company's focus on data-driven decision-making and AI-driven innovation, there are ample opportunities for professional growth and development in this role.

🌍 Location & Work Environment

Office Type: Hybrid. FocusKPI's offices are designed to facilitate collaboration and innovation, with a mix of open and private workspaces.

Office Location(s): 1800 Wyatt Dr, Santa Clara, CA 95054, US (Headquarters) and 465 Waverley Oaks Rd, Ste 417, Waltham, Massachusetts 02452, US (East Coast office)

Geographic Context:

• The Bay Area offers a vibrant tech industry and a diverse range of industries, providing ample opportunities for professional growth and networking.
• The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
• The Bay Area is home to numerous cultural attractions, including museums, theaters, and outdoor activities, offering a high quality of life.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely 1-3 days per week.

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
• Technical assessment or case study to evaluate data analysis and problem-solving skills.
• Final on-site or video interview with the team to discuss the role further and answer any questions.

Key Assessment Areas:

• Data analysis and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and alignment with FocusKPI's values.
• Understanding of SEO principles and experience with SEO tools.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of SEO principles and provide examples of successful SEO campaigns you've worked on in the past.
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills.
• Research FocusKPI's company culture and be prepared to discuss how your values align with theirs.

ATS Keywords: Data Analysis, SEO, SQL, Python, Tableau, Microsoft Excel, Analytical Skills, Problem-Solving, Campaign Analytics, E-commerce, Content Recommendations, Website Analytics, Stakeholder Collaboration, Ad-hoc Analysis

ASSUMPTION: FocusKPI uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• SQL and other data query languages
• Python and other scripting languages
• Tableau and other data visualization tools
• Microsoft Excel
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze data, create visualizations, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Analytical and detail-oriented
• Strong communication and presentation skills
• Ability to work independently and in a team environment
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a strong analytical mindset and excellent communication skills?
• Are you comfortable working in a hybrid or remote work environment?
• Do you thrive in a data-driven and collaborative work culture?

ASSUMPTION: Candidates who align with FocusKPI's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Working with large datasets and ensuring data accuracy and integrity.
• Balancing long-term projects and immediate requests from various stakeholders.
• Keeping up with the latest trends and best practices in SEO and data analysis.
• Adapting to a hybrid work environment and maintaining productivity while working remotely.

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional data analyst roles, this position focuses specifically on SEO and requires a strong understanding of SEO principles and tools.
• This role offers exposure to various industries and business challenges, providing opportunities for continuous learning and skill development.
• Career progression in this role could lead to senior data analyst or data science positions, focusing on SEO or expanding into other areas of data analysis.

ASSUMPTION: This role offers unique opportunities for growth and development within the data analysis and SEO fields, making it an attractive choice for candidates interested in these areas.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve organic search rankings.
• Analyzing customer behavior data to identify trends and make data-driven recommendations for improving user experience and increasing conversions.
• Developing and implementing a system for tracking and reporting website analytics, enabling stakeholders to make informed decisions based on data.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact that a Data Analyst (SEO) can have on a company's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does FocusKPI support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does FocusKPI approach work-life balance, especially in a hybrid work environment?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for the technical assessment by brushing up on your SQL and data visualization skills.
• Research FocusKPI's company culture and be prepared to discuss how your values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.