David Heacock: Creative Director
Leap Brands
Full-time
On-site
New York, New York, United States
🎨 Brand & Creative Marketing
📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Leap Brands
🔹 Location: New York, NY, United States
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Creative & Design
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a creative team to develop and execute a clear creative vision and strategy.
- Overseeing content production to ensure quality, alignment with brand goals, and tracking performance.
- Collaborating with leadership to discuss strategic initiatives and performance updates.
- Brainstorming and concepting new content ideas, including vlog topics, interviews, and other video formats.
- Providing feedback and approvals for all content before publishing.
- Managing project timelines, coordinating deadlines, and overseeing workflows in Asana/Notion.
- Tracking content performance, providing weekly reports, and identifying opportunities for improvement.
- Identifying new platform opportunities and managing external vendors and freelancers.
ASSUMPTION: This role requires a highly creative, strategic, and data-driven individual with a deep understanding of audience engagement, storytelling, and platform-specific content strategies. The ideal candidate is excited about experimenting, innovating, and setting new creative standards in the content and attention economy.
📋 Key Responsibilities
✅ Leadership and Strategy
- Lead and manage a creative team, including videographers, editors, designers, copywriters, and social media managers.
- Develop and maintain a clear creative vision and strategy deck, updated quarterly.
- Collaborate with leadership on long-form and short-form content strategy, ensuring consistency across platforms.
- Lead brainstorming sessions and concepting for new content ideas, including vlog topics, interviews, and other video formats.
✅ Content Production and Approval
- Oversee all content production, ensuring quality and alignment with brand goals.
- Meet weekly with leadership to discuss strategic initiatives and performance updates.
- Provide feedback and approvals for all content before publishing to maintain quality and consistency.
✅ Project Management and Workflow
- Oversee project management workflows in Asana/Notion and coordinate deadlines.
- Track content performance, providing weekly reports on engagement, trends, and opportunities for improvement.
- Identify new platform opportunities as they arise and manage external vendors, freelancers, and agencies.
ASSUMPTION: This role involves a high level of initiative and innovation, always looking for ways to push creative boundaries and maintain a consistent content schedule across all platforms.
🎯 Required Qualifications
Education:
- Bachelor's degree in a relevant field (e.g., Communications, Marketing, Fine Arts, or a related discipline) or equivalent experience.
Experience:
- 3+ years of experience in a Creative Director or similar leadership role.
- Deep knowledge of social media platforms and best practices (YouTube, LinkedIn, Instagram, Facebook, TikTok, X, etc.).
- Staying up to speed on social media trends, updates, and best practices.
- Strong understanding of content production (video editing, filming, design, audio editing, copywriting).
Required Skills:
- Ability to lead and manage a creative team, providing clear direction and constructive feedback.
- High level of initiative and innovation, always looking for ways to push creative boundaries.
- Passion for digital content creation, keeping up with trends, and emerging formats.
- Excellent communication skills - clear, concise, and proactive in updates.
- Exceptional project management and organizational skills.
- Fast-paced problem solver who thrives under pressure and tight deadlines.
- Strong sense of urgency and ability to pivot quickly when needed.
Preferred Skills:
- Familiarity with content scheduling, paid media, content production, podcast production, and influencer collaborations.
- Experience with automation tools (Zapier, AI-based tools, workflow automation) is a plus.
ASSUMPTION: The ideal candidate has a strong organizational skills with experience managing teams and is comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary:
- $130,000 - $150,000 per year, based on experience and qualifications. Performance-based bonuses may be available.
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Generous PTO and flexible work arrangements.
- Professional development opportunities and tuition reimbursement.
- Competitive salary and equity packages for full-time employees.
Working Hours:
- Full-time, hybrid role with flexibility to work weekends or extended hours when required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
Company Context
Industry: Staffing and Recruiting
Company Size: 11-50 employees
Founded: 2023
Company Description:
Leap Brands was founded in 2023 by Chris Wunder and Chaz Cervino, high school classmates who left thriving careers to build a firm dedicated to supporting private equity-backed companies in recruitment, acquisitions, and marketing efforts. Since its inception, Leap Brands has expanded beyond its original roadmap, co-investing with PE partners, designing proprietary software, and executing on its acquisition thesis within the recruiting industry.
Company Specialties:
- Executive Recruiting
- M&A
- Franchising
- Health & Wellness
- Food & Beverage
- Private Equity
- Restaurants
- Retail
- Healthcare
- Construction
- Real Estate
- Operations
- Finance
- Marketing
- Supply Chain
- Accounting
- Human Resources
- Technology
Company Website: [Leap Brands](https://leapbrands.io/)
ASSUMPTION: Leap Brands is a dynamic, growing company with a strong focus on innovation and supporting private equity-backed companies in various industries.
Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the CEO or a senior leadership team member.
Work Arrangement: Hybrid (On-site/Hybrid) with flexibility to work weekends or extended hours when required.
Growth Opportunities:
- Potential to grow into a senior leadership role as the company expands.
- Opportunities to work on high-impact projects and contribute to the company's strategic direction.
- Exposure to various industries and private equity-backed companies.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and expand their leadership skills.
Location & Work Environment
Office Type: Hybrid (On-site/Hybrid)
Office Location: New York, NY, United States
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions.
- The city is known for its fast-paced lifestyle and diverse professional opportunities.
Work Schedule:
- Standard full-time work hours with flexibility to work weekends or extended hours when required.
- The role may require occasional check-ins on weekends or outside standard hours to meet critical deadlines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and results-driven performance.
Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-depth behavioral and skills-based interviews with the hiring manager and other team members.
4. Final interviews with senior leadership or the CEO.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Creativity and innovation in content development and execution.
- Knowledge of social media platforms, trends, and best practices.
- Ability to work under pressure and adapt quickly to changing priorities.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the company's mission, values, and the specific requirements of the role.
3. Demonstrate your creativity and strategic thinking in your application materials.
4. Prepare for behavioral and scenario-based interview questions that assess your leadership, problem-solving, and communication skills.
ATS Keywords: (Strategic list of keywords from the job description to include in your resume)
- Creative Direction
- Content Strategy
- Social Media
- Project Management
- Team Leadership
- Video Production
- Storytelling
- Audience Engagement
- Data-Driven
- Content Optimization
- Communication
- Innovation
- Problem Solving
- Attention to Detail
- Content Scheduling
- Automation Tools
ASSUMPTION: The interview process is designed to assess your fit for the role, cultural alignment, and potential to contribute to the company's success. Be prepared to discuss your leadership experiences, creative vision, and strategic approach to content development and management.
🛠️ Tools & Technologies
- Asana/Notion (Project management and workflow tools)
- Adobe Creative Suite (Design and video editing tools)
- Social media platforms (YouTube, LinkedIn, Instagram, Facebook, TikTok, X, etc.)
- Automation tools (Zapier, AI-based tools, workflow automation) (Optional, but a plus)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but the company is willing to provide training and support to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Continuous learning
- Fun and inclusive work environment
Work Style:
- Fast-paced and dynamic
- Collaborative and inclusive
- Results-driven and data-informed
- Open to feedback and continuous improvement
Self-Assessment Questions:
1. How do you align with Leap Brands' core values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt your content strategy due to changing priorities or external factors. How did you approach this challenge, and what was the outcome?
3. How do you ensure that your content remains innovative, engaging, and aligned with the brand's mission and values?
ASSUMPTION: Leap Brands values a strong cultural fit and looks for candidates who can thrive in their fast-paced, collaborative, and results-driven work environment.
⚠️ Potential Challenges
1. Workload and Time Management: Balancing multiple projects, deadlines, and priorities may require strong organizational skills and time management.
2. Adapting to Changing Priorities: The role may require pivoting quickly when priorities change or new opportunities arise.
3. Maintaining Brand Consistency: Ensuring that content aligns with the brand's mission, vision, and values across various platforms and formats can be challenging.
4. Keeping Up with Industry Trends: Staying current with social media trends, updates, and best practices may require continuous learning and adaptation.
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
1. Creative Director vs. Content Strategist: While both roles require strong creativity and strategic thinking, the Creative Director role focuses more on leading a team, managing projects, and overseeing content production, whereas the Content Strategist role is more focused on developing and executing content strategies, often with less direct team management responsibilities.
2. Industry-Specific Context: The role of a Creative Director in the staffing and recruiting industry may differ from other industries, with a stronger focus on understanding and leveraging various recruitment channels and platforms to attract and engage talent.
3. Career Path Comparison: The Creative Director role is typically a mid-level to senior position, with potential to grow into a senior leadership or executive role. In contrast, the Content Strategist role may have a more linear career path, with opportunities to specialize in specific content areas or move into management roles as the company grows.
ASSUMPTION: Understanding the differences between similar roles and the specific context of the staffing and recruiting industry is essential for tailoring your application and interview responses to this unique opportunity.
📝 Sample Projects
1. Content Strategy and Planning: Develop a comprehensive content strategy and plan for a private equity-backed company entering a new market, including platform-specific content strategies, content calendar, and performance metrics.
2. Content Creation and Production: Lead a team in creating and producing a high-quality, engaging video series for a healthcare company, showcasing their innovative treatments and patient success stories.
3. Content Optimization and Repurposing: Analyze and optimize existing content to improve engagement and reach, and develop strategies for repurposing content across multiple platforms and formats to maximize its impact.
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Structure: How is the creative team structured, and how will my role fit within the existing team dynamics?
3. Content Strategy: What are the current content strategies, and how can I contribute to their evolution and improvement?
4. Brand Alignment: How does the content strategy align with the company's overall mission, vision, and values?
5. Growth Opportunities: What opportunities exist for growth and professional development within this role and the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and your potential impact on its success.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Apply Now](https://leapbrands.applytojob.com/apply/ZBOQ0Cc7TR/David-Heacock-Creative-Director)
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening interviews with the hiring manager or HR team.
4. Research the company, its mission, values, and the specific requirements of the role.
5. Practice your leadership, problem-solving, and communication skills to excel in behavioral and scenario-based interviews.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Creative Director
🔹 Company: Leap Brands
🔹 Location: New York, NY, United States
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Creative & Design
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a creative team to develop and execute a clear creative vision and strategy.
- Overseeing content production to ensure quality, alignment with brand goals, and tracking performance.
- Collaborating with leadership to discuss strategic initiatives and performance updates.
- Brainstorming and concepting new content ideas, including vlog topics, interviews, and other video formats.
- Providing feedback and approvals for all content before publishing.
- Managing project timelines, coordinating deadlines, and overseeing workflows in Asana/Notion.
- Tracking content performance, providing weekly reports, and identifying opportunities for improvement.
- Identifying new platform opportunities and managing external vendors and freelancers.
ASSUMPTION: This role requires a highly creative, strategic, and data-driven individual with a deep understanding of audience engagement, storytelling, and platform-specific content strategies. The ideal candidate is excited about experimenting, innovating, and setting new creative standards in the content and attention economy.
📋 Key Responsibilities
✅ Leadership and Strategy
- Lead and manage a creative team, including videographers, editors, designers, copywriters, and social media managers.
- Develop and maintain a clear creative vision and strategy deck, updated quarterly.
- Collaborate with leadership on long-form and short-form content strategy, ensuring consistency across platforms.
- Lead brainstorming sessions and concepting for new content ideas, including vlog topics, interviews, and other video formats.
✅ Content Production and Approval
- Oversee all content production, ensuring quality and alignment with brand goals.
- Meet weekly with leadership to discuss strategic initiatives and performance updates.
- Provide feedback and approvals for all content before publishing to maintain quality and consistency.
✅ Project Management and Workflow
- Oversee project management workflows in Asana/Notion and coordinate deadlines.
- Track content performance, providing weekly reports on engagement, trends, and opportunities for improvement.
- Identify new platform opportunities as they arise and manage external vendors, freelancers, and agencies.
ASSUMPTION: This role involves a high level of initiative and innovation, always looking for ways to push creative boundaries and maintain a consistent content schedule across all platforms.
🎯 Required Qualifications
Education:
- Bachelor's degree in a relevant field (e.g., Communications, Marketing, Fine Arts, or a related discipline) or equivalent experience.
Experience:
- 3+ years of experience in a Creative Director or similar leadership role.
- Deep knowledge of social media platforms and best practices (YouTube, LinkedIn, Instagram, Facebook, TikTok, X, etc.).
- Staying up to speed on social media trends, updates, and best practices.
- Strong understanding of content production (video editing, filming, design, audio editing, copywriting).
Required Skills:
- Ability to lead and manage a creative team, providing clear direction and constructive feedback.
- High level of initiative and innovation, always looking for ways to push creative boundaries.
- Passion for digital content creation, keeping up with trends, and emerging formats.
- Excellent communication skills - clear, concise, and proactive in updates.
- Exceptional project management and organizational skills.
- Fast-paced problem solver who thrives under pressure and tight deadlines.
- Strong sense of urgency and ability to pivot quickly when needed.
Preferred Skills:
- Familiarity with content scheduling, paid media, content production, podcast production, and influencer collaborations.
- Experience with automation tools (Zapier, AI-based tools, workflow automation) is a plus.
ASSUMPTION: The ideal candidate has a strong organizational skills with experience managing teams and is comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary:
- $130,000 - $150,000 per year, based on experience and qualifications. Performance-based bonuses may be available.
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Generous PTO and flexible work arrangements.
- Professional development opportunities and tuition reimbursement.
- Competitive salary and equity packages for full-time employees.
Working Hours:
- Full-time, hybrid role with flexibility to work weekends or extended hours when required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
Company Context
Industry: Staffing and Recruiting
Company Size: 11-50 employees
Founded: 2023
Company Description:
Leap Brands was founded in 2023 by Chris Wunder and Chaz Cervino, high school classmates who left thriving careers to build a firm dedicated to supporting private equity-backed companies in recruitment, acquisitions, and marketing efforts. Since its inception, Leap Brands has expanded beyond its original roadmap, co-investing with PE partners, designing proprietary software, and executing on its acquisition thesis within the recruiting industry.
Company Specialties:
- Executive Recruiting
- M&A
- Franchising
- Health & Wellness
- Food & Beverage
- Private Equity
- Restaurants
- Retail
- Healthcare
- Construction
- Real Estate
- Operations
- Finance
- Marketing
- Supply Chain
- Accounting
- Human Resources
- Technology
Company Website: [Leap Brands](https://leapbrands.io/)
ASSUMPTION: Leap Brands is a dynamic, growing company with a strong focus on innovation and supporting private equity-backed companies in various industries.
Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the CEO or a senior leadership team member.
Work Arrangement: Hybrid (On-site/Hybrid) with flexibility to work weekends or extended hours when required.
Growth Opportunities:
- Potential to grow into a senior leadership role as the company expands.
- Opportunities to work on high-impact projects and contribute to the company's strategic direction.
- Exposure to various industries and private equity-backed companies.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and expand their leadership skills.
Location & Work Environment
Office Type: Hybrid (On-site/Hybrid)
Office Location: New York, NY, United States
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions.
- The city is known for its fast-paced lifestyle and diverse professional opportunities.
Work Schedule:
- Standard full-time work hours with flexibility to work weekends or extended hours when required.
- The role may require occasional check-ins on weekends or outside standard hours to meet critical deadlines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and results-driven performance.
Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-depth behavioral and skills-based interviews with the hiring manager and other team members.
4. Final interviews with senior leadership or the CEO.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Creativity and innovation in content development and execution.
- Knowledge of social media platforms, trends, and best practices.
- Ability to work under pressure and adapt quickly to changing priorities.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the company's mission, values, and the specific requirements of the role.
3. Demonstrate your creativity and strategic thinking in your application materials.
4. Prepare for behavioral and scenario-based interview questions that assess your leadership, problem-solving, and communication skills.
ATS Keywords: (Strategic list of keywords from the job description to include in your resume)
- Creative Direction
- Content Strategy
- Social Media
- Project Management
- Team Leadership
- Video Production
- Storytelling
- Audience Engagement
- Data-Driven
- Content Optimization
- Communication
- Innovation
- Problem Solving
- Attention to Detail
- Content Scheduling
- Automation Tools
ASSUMPTION: The interview process is designed to assess your fit for the role, cultural alignment, and potential to contribute to the company's success. Be prepared to discuss your leadership experiences, creative vision, and strategic approach to content development and management.
🛠️ Tools & Technologies
- Asana/Notion (Project management and workflow tools)
- Adobe Creative Suite (Design and video editing tools)
- Social media platforms (YouTube, LinkedIn, Instagram, Facebook, TikTok, X, etc.)
- Automation tools (Zapier, AI-based tools, workflow automation) (Optional, but a plus)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but the company is willing to provide training and support to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Continuous learning
- Fun and inclusive work environment
Work Style:
- Fast-paced and dynamic
- Collaborative and inclusive
- Results-driven and data-informed
- Open to feedback and continuous improvement
Self-Assessment Questions:
1. How do you align with Leap Brands' core values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt your content strategy due to changing priorities or external factors. How did you approach this challenge, and what was the outcome?
3. How do you ensure that your content remains innovative, engaging, and aligned with the brand's mission and values?
ASSUMPTION: Leap Brands values a strong cultural fit and looks for candidates who can thrive in their fast-paced, collaborative, and results-driven work environment.
⚠️ Potential Challenges
1. Workload and Time Management: Balancing multiple projects, deadlines, and priorities may require strong organizational skills and time management.
2. Adapting to Changing Priorities: The role may require pivoting quickly when priorities change or new opportunities arise.
3. Maintaining Brand Consistency: Ensuring that content aligns with the brand's mission, vision, and values across various platforms and formats can be challenging.
4. Keeping Up with Industry Trends: Staying current with social media trends, updates, and best practices may require continuous learning and adaptation.
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
1. Creative Director vs. Content Strategist: While both roles require strong creativity and strategic thinking, the Creative Director role focuses more on leading a team, managing projects, and overseeing content production, whereas the Content Strategist role is more focused on developing and executing content strategies, often with less direct team management responsibilities.
2. Industry-Specific Context: The role of a Creative Director in the staffing and recruiting industry may differ from other industries, with a stronger focus on understanding and leveraging various recruitment channels and platforms to attract and engage talent.
3. Career Path Comparison: The Creative Director role is typically a mid-level to senior position, with potential to grow into a senior leadership or executive role. In contrast, the Content Strategist role may have a more linear career path, with opportunities to specialize in specific content areas or move into management roles as the company grows.
ASSUMPTION: Understanding the differences between similar roles and the specific context of the staffing and recruiting industry is essential for tailoring your application and interview responses to this unique opportunity.
📝 Sample Projects
1. Content Strategy and Planning: Develop a comprehensive content strategy and plan for a private equity-backed company entering a new market, including platform-specific content strategies, content calendar, and performance metrics.
2. Content Creation and Production: Lead a team in creating and producing a high-quality, engaging video series for a healthcare company, showcasing their innovative treatments and patient success stories.
3. Content Optimization and Repurposing: Analyze and optimize existing content to improve engagement and reach, and develop strategies for repurposing content across multiple platforms and formats to maximize its impact.
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Structure: How is the creative team structured, and how will my role fit within the existing team dynamics?
3. Content Strategy: What are the current content strategies, and how can I contribute to their evolution and improvement?
4. Brand Alignment: How does the content strategy align with the company's overall mission, vision, and values?
5. Growth Opportunities: What opportunities exist for growth and professional development within this role and the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and your potential impact on its success.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Apply Now](https://leapbrands.applytojob.com/apply/ZBOQ0Cc7TR/David-Heacock-Creative-Director)
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening interviews with the hiring manager or HR team.
4. Research the company, its mission, values, and the specific requirements of the role.
5. Practice your leadership, problem-solving, and communication skills to excel in behavioral and scenario-based interviews.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.