📌 Core Information
🔹 Job Title: Demand Generation Associate
🔹 Company: impact.com
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing qualified chatbot execution and optimizing performance
- Managing direct buy channel execution, including media purchases and vendor relationships
- Managing gifting platform execution and supporting sales teams
- Collaborating with cross-functional teams to drive pipeline and revenue growth
ASSUMPTION: This role requires strong project management, analytical, and communication skills to manage multiple channels and stakeholders effectively.
📋 Key Responsibilities
✅ Manage qualified chatbot execution, including workflow updates, sales team communication, and performance optimization
✅ Manage direct buy channel execution, including calendar maintenance, creative requests, lead submission, vendor management, and performance reporting
✅ Manage gifting platform execution, including campaign builds, troubleshooting, and sales team support
✅ Collaborate with cross-functional teams, including revenue operations, sales, marketing programs, content, and web/design teams
✅ Drive pipeline and revenue growth by optimizing campaign KPIs and ensuring channels work cohesively with the sales team
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of demand generation experience and 1-2 years of Salesforce experience
Required Skills:
- Strong collaboration and project management skills
- Experience tracking and reporting on campaign performance
- Strong critical thinking and analytical skills
- Ability to be flexible and pivot in a fast-paced/changing environment
- Experience with various martech platforms (e.g., Qualified/Drift, Sendoso, Asana)
- Comfortable in Salesforce
- B2B experience
Preferred Skills:
- Experience in Marketo and 6Sense
ASSUMPTION: Candidates with experience in relevant marketing technologies and a proven track record in demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000.00 - $100,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant. *This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits:
- Medical, Dental and Vision insurance
- Unlimited responsible PTO
- Flexible work hours
- Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
- Parental Leave
- Technology Stipend
- Office only catered lunch every Thursday, a healthy snack bar, and great coffee
- Flexible spending accounts and 401(k)
- Employee-led culture team that plans inclusive events
Working Hours: 40 hours per week, with flexible work hours
ASSUMPTION: The salary range provided is a guideline and may vary based on the candidate's qualifications and the Company's assessment of their skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Partnership Management Software
Company Size: 1,001-5,000 employees. This size allows for a structured yet agile work environment, with ample opportunities for growth and collaboration.
Founded: 2008. impact.com has established itself as a leader in the partnership management space, with a proven track record of success.
Company Description:
- impact.com is transforming the way businesses manage and optimize all types of partnerships, including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more.
- The company's powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.
- impact.com's technology platform and partnerships marketplace drive revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s.
Company Specialties:
- Marketing SaaS Technology
- Partner Management Software
- Call Tracking
- Multi-Source Attribution
- Multi-Channel Media Tracking
- Media Management
- Buyer Journey Insights
- Algorithmic Attribution
- Ad Fraud Detection
- MarTech
- Partnerships
- Partnership Automation
- SaaS
- Partnership Technology
- Affiliate Marketing
- Mobile Partnerships
- Strategic Partnerships
- Influencer Marketing
- Analytics
- and Attribution
Company Website: impact.com
ASSUMPTION: impact.com's extensive experience and expertise in partnership management make it an attractive employer for candidates seeking to grow their careers in this field.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and advancement within the marketing department.
Reporting Structure: The Demand Generation Associate will report directly to the Associate Director of Demand Generation and collaborate with various cross-functional teams.
Work Arrangement: Remote OK. This role can be performed remotely, with flexible work hours and unlimited responsible PTO.
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Demand Generation Associate or Manager roles
- Expansion into other areas of marketing, such as content marketing, product marketing, or marketing operations
- Career progression into leadership or management roles within the broader organization
ASSUMPTION: impact.com's fast-paced growth and collaborative work environment provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): impact.com has offices in various locations worldwide, including Santa Barbara, California; New York, New York; London, England; Cape Town, South Africa; Columbus, Ohio; San Francisco, California; North Sydney, Australia; Seattle, Washington; Singapore; Oslo, Norway; Shanghai, China; Berlin, Germany; Stockholm, Sweden; Tel Aviv, Israel; Vancouver, British Columbia; Tokyo, Japan; and Paris, France.
Geographic Context:
- impact.com's global presence allows for remote collaboration with team members and stakeholders worldwide
- The company's headquarters in Santa Barbara, California, offers a pleasant Mediterranean climate and a high quality of life
- impact.com's offices in major cities provide access to vibrant urban environments and cultural experiences
Work Schedule: Flexible work hours, with unlimited responsible PTO. This allows for a healthy work-life balance and the ability to manage personal and professional responsibilities effectively.
ASSUMPTION: impact.com's remote work arrangement and flexible work hours cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and team members
- Final interview with the Associate Director of Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and the ability to manage multiple projects simultaneously
- Collaboration and communication skills, both written and verbal
- Analytical skills and the ability to interpret and act on data-driven insights
- Understanding of marketing technologies and demand generation strategies
- Alignment with impact.com's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing technologies, demand generation strategies, and cross-functional team collaboration
- Research impact.com's company values and culture to demonstrate your alignment with the organization
- Prepare examples of your ability to manage multiple projects, optimize performance, and drive results
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Demand Generation, Salesforce, Collaboration, Project Management, Campaign Performance Tracking, Critical Thinking, Analytical Skills, Martech Platforms, B2B Experience, Flexibility, Optimization, Reporting, Vendor Management, Creative Management, Troubleshooting, Pipeline Development, KPI Management
ASSUMPTION: impact.com's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Qualified/Drift
- Sendoso
- Asana
- Marketo (preferred)
- 6Sense (preferred)
ASSUMPTION: impact.com's use of marketing technologies enables candidates to leverage their existing skills and experience to contribute effectively to the team's success.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Inclusive and respectful
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you results-driven and accountable for your work?
- Do you value inclusivity and respect in the workplace?
ASSUMPTION: impact.com's culture values employees who are adaptable, analytical, collaborative, and results-driven, with a strong commitment to customer-centricity and inclusivity.
⚠️ Potential Challenges
- Managing multiple projects and channels simultaneously may require strong organizational skills and time management
- Working remotely may present challenges in maintaining work-life balance and staying connected with team members
- The fast-paced nature of the role may require candidates to be adaptable and comfortable with change
- The global nature of impact.com's operations may present challenges in coordinating with team members across different time zones
ASSUMPTION: impact.com's supportive work environment and focus on employee well-being help mitigate these potential challenges.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a greater emphasis on channel management and vendor relationships
- impact.com's focus on partnership management sets this role apart from more traditional marketing roles
- Career progression in this role may lead to opportunities in marketing leadership, management, or other areas of the organization
ASSUMPTION: impact.com's unique focus on partnership management and global presence provide candidates with a distinctive set of opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Optimizing qualified chatbot execution to improve lead quality and conversion rates
- Expanding direct buy media buying to include new vendors and channels, driving revenue growth and improving ROI
- Developing and executing a gifting platform strategy to support sales teams and drive pipeline growth
ASSUMPTION: impact.com's focus on partnership management and optimization provides candidates with a wide range of projects and initiatives to contribute to the organization's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does impact.com support work-life balance for remote employees?
- What opportunities are there for career growth and development within the marketing department and the broader organization?
- How does impact.com foster a culture of inclusivity and respect in the workplace?
ASSUMPTION: impact.com's interview process provides candidates with the opportunity to ask questions and gain insights into the role, the team, and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interview questions, focusing on your experience with marketing technologies, demand generation strategies, and cross-functional team collaboration
- Research impact.com's company values and culture to demonstrate your alignment with the organization
- Prepare examples of your ability to manage multiple projects, optimize performance, and drive results
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
