P

Demand Generation Associate Manager

Pacvue
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Demand Generation Associate Manager

πŸ”Ή Company: Pacvue

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (US only)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing integrated demand generation campaigns from kickoff to post-campaign analysis
  • Collaborating with cross-functional teams to develop campaign calendars, briefs, and timelines
  • Executing multi-channel campaigns to promote events, webinars, and high-value content
  • Monitoring performance metrics and recommending improvements to increase conversion rates
  • Streamlining campaign operations and building repeatable processes for scale

ASSUMPTION: This role requires a high level of organization, communication, and project management skills. The ideal candidate will have experience managing B2B marketing campaigns in a SaaS environment and be comfortable working with multiple stakeholders and tight timelines.

πŸ“‹ Key Responsibilities

βœ… Own the project management and execution of integrated demand generation campaigns

βœ… Develop and manage detailed campaign calendars, briefs, and timelines

βœ… Execute multi-channel campaigns to promote key programs and drive engagement and pipeline growth

βœ… Collaborate with sales to ensure clear communication, lead handoff, and timely follow-up strategies

βœ… Partner with marketing operations to ensure accurate campaign tracking, attribution, and reporting

βœ… Monitor performance metrics, uncover bottlenecks, and recommend improvements to increase conversion rates

βœ… Identify opportunities to streamline campaign operations and build repeatable processes for scale

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience managing B2B marketing campaigns in a SaaS environment

Required Skills:

  • Proven ability to plan and execute multi-channel campaigns involving multiple stakeholders and tight timelines
  • Excellent organizational and communication skills
  • Experience with Hubspot and Salesforce or similar CRMs
  • Familiarity with project management platforms like Monday.com or Asana (a plus)

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with the eCommerce industry

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong background in B2B marketing campaign management and be comfortable working in a fast-paced, dynamic environment.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a 5-10 year experienced candidate in the US)

Benefits:

  • Unlimited Paid Time Off
  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
  • 401k with Employer Match
  • Paid Parental Leave
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards for a role of this level and experience in the US. The actual compensation package may vary based on the candidate's skills, experience, and the company's internal policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development (specifically, eCommerce acceleration platform)

Company Size: 501-1,000 employees

Founded: 2013 (as per LinkedIn)

Company Description:

  • Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations.
  • The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement.
  • With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.

Company Specialties:

  • eCommerce Strategy and Development
  • eCommerce Consulting and Advisory
  • Online Marketing
  • Paid Search
  • Display Advertising
  • Advertising Platform SAAS
  • Programmatic Bidding
  • Management Automation
  • SEO and SEM on Amazon
  • Account Audits
  • Content Optimization
  • Inventory Management
  • Digital Advertising Technology
  • Amazon Reporting and Analytics
  • Amazon Marketing Services
  • Amazon Advertising Platform

Company Website: http://www.pacvue.com

ASSUMPTION: Pacvue is a well-established company in the eCommerce acceleration platform industry, with a strong focus on empowering businesses to make data-driven decisions and optimize their commerce strategies.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Demand Generation Manager or a similar title.

Work Arrangement: Remote (US only) - This role can be performed entirely remotely, with no requirement for on-site work.

Growth Opportunities:

  • Potential to advance to a Senior Demand Generation Manager role as the team and campaigns grow
  • Opportunities to expand skills in eCommerce, marketing automation, and data analysis
  • Possibility to lead and mentor junior team members as the team expands

ASSUMPTION: This role offers significant growth potential as Pacvue continues to expand its team and client base. Candidates should be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (no specific office location)

Geographic Context:

  • The United States has a diverse range of time zones, which may impact communication and collaboration with team members
  • Working remotely allows for flexibility in scheduling and location, but may require self-motivation and time management skills

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access. They should also be able to manage their time effectively and communicate clearly with team members across different time zones.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Behavioral and skills assessment with the hiring manager
  • Final interview with the Senior Demand Generation Manager or a similar title
  • Background check and offer extension

Key Assessment Areas:

  • Campaign management and project execution skills
  • Communication and collaboration skills
  • Problem-solving and analytical skills
  • Familiarity with relevant marketing tools and platforms

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful campaign management projects and their outcomes
  • Research Pacvue's company culture and be ready to discuss how your values align with theirs
  • Practice common interview questions and prepare thoughtful responses

ATS Keywords: Demand Generation, Campaign Management, Project Management, Multi-Channel Campaigns, Hubspot, Salesforce, Marketing Automation, eCommerce, B2B Marketing

ASSUMPTION: The interview process for this role may vary based on the candidate's experience and the company's current hiring needs. Candidates should be prepared for a range of interview formats and assessment methods.

πŸ› οΈ Tools & Technologies

  • Hubspot
  • Salesforce
  • Monday.com or Asana
  • Google Workspace (Google Docs, Sheets, Slides, etc.)
  • Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
  • Project management tools (Asana, Trello, etc.)
  • Marketing automation tools (Marketo, Pardot, etc.)

ASSUMPTION: The tools and technologies listed above are commonly used in demand generation and marketing roles. Candidates should be comfortable using these tools and be open to learning new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowerment: Pacvue empowers businesses to make data-driven decisions and optimize their commerce strategies
  • Innovation: Pacvue continuously improves its platform and services to stay ahead of industry trends
  • Collaboration: Pacvue fosters a culture of teamwork and cross-functional collaboration
  • Accountability: Pacvue holds its team members responsible for driving results and delivering on commitments

Work Style:

  • Pacvue values a dynamic, fast-paced work environment
  • The company encourages initiative, creativity, and continuous learning
  • Pacvue fosters a culture of open communication and transparency
  • The company values work-life balance and offers flexible work arrangements

Self-Assessment Questions:

  • How do your personal values align with Pacvue's company values?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you have strong organizational and time management skills to work remotely?
  • How do you approach collaboration and communication with team members across different time zones?

ASSUMPTION: Candidates should carefully consider their personal values and work style preferences when applying for this role. A strong cultural fit is essential for success at Pacvue.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously may require strong time management and prioritization skills
  • Working remotely may present challenges in maintaining work-life balance and staying motivated
  • The fast-paced nature of the role may require candidates to adapt quickly to changes and new priorities
  • Collaborating with cross-functional teams may present communication and coordination challenges

ASSUMPTION: The potential challenges listed above are common in demand generation roles, especially in a remote work environment. Candidates should be prepared to address these challenges proactively and seek support when needed.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Demand Generation Specialist or Campaign Manager role, but with more experience required
  • Compared to a Marketing Coordinator or Specialist role, this position has more responsibility for campaign strategy and execution
  • Unlike a Marketing Manager or Director role, this position focuses primarily on campaign management rather than team leadership

ASSUMPTION: Candidates should research similar roles in the industry to better understand the responsibilities and requirements for this position. They should also consider their career goals and how this role fits into their long-term plans.

πŸ“ Sample Projects

  • Managing a multi-channel campaign to promote an upcoming webinar on eCommerce trends and best practices
  • Collaborating with the content team to develop and execute a content marketing strategy to drive organic traffic and lead generation
  • Partnering with the sales team to create and execute targeted email campaigns to nurture leads and drive pipeline growth
  • Analyzing campaign performance data to identify trends, optimize campaigns, and improve conversion rates

ASSUMPTION: The sample projects listed above are illustrative of the types of projects a Demand Generation Associate Manager might work on. Candidates should be prepared to discuss their relevant experience and how it translates to this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall demand generation strategy for the company?
  • What are the key priorities for this role in the first 30-60-90 days?
  • How does the company support the professional development and growth of its demand generation team members?
  • What are the most challenging aspects of working in demand generation at Pacvue, and how does the company address them?
  • How does the company measure the success of its demand generation campaigns, and how does this role contribute to those metrics?

ASSUMPION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company. Candidates should prepare questions that showcase their understanding of the role and the company's goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful campaign management projects and their outcomes
  • Research Pacvue's company culture and be ready to discuss how your values align with theirs
  • Practice common interview questions and prepare thoughtful responses
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.