📌 Core Information
🔹 Job Title: Demand Generation & BD Marketing Specialist (Remote)
🔹 Company: M3 USA
🔹 Location: Fort Washington, Pennsylvania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing targeted B2B lead generation campaigns across various digital channels
- Crafting compelling marketing materials, including social media posts, email campaigns, ad copy, and sales collateral
- Designing and building powerful pitch decks and presentations in PowerPoint
- Creating high-quality visual assets for digital and print use
- Managing multiple projects simultaneously to meet deadlines
ASSUMPTION: This role requires a strong portfolio showcasing expertise in social media campaigns, copywriting, and content design. Exceptional copywriting and editing skills, along with proficiency in PowerPoint and graphic design tools, are essential for success in this position.
📋 Key Responsibilities
✅ Developing, executing, and managing organic and paid social media strategies, with a strong focus on targeted B2B lead generation campaigns on LinkedIn and other social platforms
✅ Writing clear, concise, and compelling copy for a variety of marketing materials
✅ Expertly designing and building powerful, visually engaging pitch decks and presentations in PowerPoint
✅ Creating high-quality visual assets for digital and print use
✅ Juggling multiple projects simultaneously to meet deadlines
ASSUMPTION: The successful candidate will have a proven ability to thrive in a fast-paced, high-intensity work environment, effectively managing tight deadlines and shifting priorities without compromising quality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of progressive experience in a multifaceted marketing role
Required Skills:
- Proven expertise in social media campaigns, copywriting, and content design
- Exceptional copywriting and editing skills
- Expert-level proficiency in PowerPoint
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
- Proactive, adaptable, and enthusiastic team player with a proven ability to work independently in a remote setting
Preferred Skills:
- Direct experience in or exposure to digital life sciences, pharmaceutical marketing, or a healthcare-focused marketing agency
- Experience marketing to healthcare professionals (HCPs)
- Familiarity with Salesforce or other CRM platforms
- Knowledge of desktop publishing applications (e.g., Adobe InDesign)
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the United States)
Benefits:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with 5-10 years of experience in the United States. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: M3 USA operates in the biotechnology research industry, focusing on digital solutions across healthcare, life sciences, pharmaceuticals, and more.
Company Size: M3 USA has 201-500 employees, providing a mid-sized work environment with opportunities for growth and collaboration.
Founded: M3 USA was founded in 2000, with over two decades of experience in the industry.
Company Description:
- M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more.
- The company's success is anchored in its trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research.
- M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Company Specialties:
- Digital healthcare solutions
- Physician engagement and medical education
- Job placement and market research
Company Website: https://www.wakeresearch.com
ASSUMPTION: M3 USA's focus on digital solutions and physician engagement makes it an attractive employer for marketing professionals interested in the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience.
Reporting Structure: The Demand Generation & BD Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: This is a remote position, allowing for flexible work arrangements.
Growth Opportunities:
- Expanding marketing skills and expertise within the healthcare industry
- Potential career advancement opportunities as the company continues to grow
- Collaborating with cross-functional teams to drive business growth and innovation
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for marketing professionals seeking flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Fort Washington, Pennsylvania
Geographic Context:
- Fort Washington is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area is known for its strong job market, with many opportunities in healthcare, pharmaceuticals, and technology
- Fort Washington provides easy access to major highways and public transportation, making it an attractive location for commuters
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment and flexible hours make this role an attractive option for marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience
- Portfolio review and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio showcasing your expertise in social media campaigns, copywriting, and content design
- Practice your presentation skills and be prepared to discuss your portfolio in detail during the interview
- Research M3 USA and the role to demonstrate your understanding of the company and the position
ATS Keywords: B2B Marketing, Lead Generation, Social Media Campaigns, Copywriting, Content Design, Project Management, Visual Design, Graphic Design, PowerPoint, Adobe Creative Suite, Canva, Salesforce, Healthcare Marketing, Digital Marketing, Client Engagement, Market Research
ASSUMPTION: Applicants should tailor their application materials to highlight relevant marketing experience and skills, and be prepared to discuss their portfolio and presentation skills during the interview process.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- Graphic design tools (Adobe Creative Suite, Canva, etc.)
- Project management tools (Asana, Trello, etc.)
- CRM platforms (Salesforce, HubSpot, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on results and performance
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-intensity work environment?
- Are you comfortable managing multiple projects simultaneously and meeting tight deadlines?
- Do you have exceptional copywriting and editing skills, with the ability to adapt tone and style for different audiences and platforms?
ASSUMPTION: Applicants should assess their fit with M3 USA's company values and work style before applying for this position.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a remote work environment and maintaining productivity
- Staying up-to-date with industry trends and best practices in digital marketing
- Balancing the demands of lead generation campaigns with other marketing responsibilities
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in the interview process.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on B2B lead generation and the requirement for a strong portfolio showcasing expertise in social media campaigns, copywriting, and content design.
- M3 USA's focus on digital solutions and physician engagement sets it apart from other companies in the biotechnology research industry.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and potentially into management or leadership positions.
ASSUMPTION: Applicants should research similar roles and compare them to this position to ensure a good fit with their career goals and expectations.
📝 Sample Projects
- Developing and executing a targeted B2B lead generation campaign on LinkedIn, resulting in a 20% increase in high-quality sales leads
- Crafting compelling marketing materials for a product launch, contributing to a 30% increase in sales within the first three months
- Designing and building a powerful pitch deck and presentation in PowerPoint, securing a major client and generating $500,000 in new revenue
ASSUMPTION: Applicants should be prepared to discuss their portfolio and provide specific examples of their marketing expertise and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department?
- How does M3 USA support work-life balance for its remote employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio showcasing your expertise in social media campaigns, copywriting, and content design
- Practice your presentation skills and be prepared to discuss your portfolio in detail during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
