📌 Core Information
🔹 Job Title: Demand Generation Campaign Manager
🔹 Company: Progress
🔹 Location: Burlington, Massachusetts
🔹 Job Type: Full-Time Regular Employee
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Owning the full-funnel demand generation strategy to drive customer acquisition and revenue growth
- Designing and executing multi-channel campaigns to educate, inspire, and convert prospects
- Leveraging data-driven insights to optimize campaign performance and identify expansion opportunities
- Collaborating with cross-functional teams to align campaigns with product launches and roadmaps
- Driving innovative brand-to-demand programs and capturing and nurturing demand
ASSUMPTION: This role requires a strategic and creative marketer with a proven track record in B2B SaaS or AI sectors, capable of driving $10M+ in net new customer acquisition.
📋 Key Responsibilities
✅ Own the top and middle funnel: Drive qualified self-serve signups, product adoption, and conversions by building and launching integrated campaigns across channels
✅ Design innovative, multi-channel programs (digital, ABM, events, and more) that educate, inspire, and convert
✅ Architect and execute acquisition strategies that fuel exponential growth—across both self-serve and sales-assisted funnels
✅ Scale what works: Deliver repeatable, analytics-driven programs supporting high-velocity GTM motions and ambitious growth targets
✅ Influencer marketing: Partner with creators, thought leaders, and advocates to boost awareness and drive top-of-funnel interest in alignment with our Product Led Growth (PLG) mission
✅ Partner with Product Marketing & Product Management on messaging, personas, and positioning—to align campaigns with user pain points and value drivers, generating sales qualified leads from targeted segments
✅ Collaborate with Product, Marketing, and Growth teams on strategies tied to product launch in Q4 and ongoing product releases that align with the PM roadmap
✅ Scale organic and paid acquisition programs that power our dual PLG and sales-assisted approach
✅ Drive innovative brand-to-demand programs: Launch creative new initiatives to capture and nurture demand
✅ Execute multifaceted marketing programs including webcasts, SEO/SEM, retargeting, content syndication, social, and events
✅ Sync with sales to manage, measure, and optimize the full buyer journey
✅ Relentlessly analyze and optimize at every campaign stage—constantly improving conversion rates and pipeline performance
✅ Deliver ROI analysis and actionable insights for continual growth
✅ Report outcomes at all levels—providing deep insights in planning and business reviews with senior leadership
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, high-growth environment. Strong collaboration and communication skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in demand generation, campaign management, or a related role, with a proven track record of driving significant customer acquisition in B2B SaaS or AI sectors
Required Skills:
- Proven expertise in full-funnel demand generation strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced, high-growth environment
- Proficient in marketing automation tools and CRM systems
Preferred Skills:
- Experience with AI or data technology sectors
- Familiarity with product-led growth (PLG) strategies
- Background in influencer marketing or thought leadership
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to design and execute successful marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $116,445 - $148,000 per year (based on experience and performance)
Benefits:
- Medical, dental, vision, life & disability, and financial benefits
- 401(k) retirement savings plan and tuition reimbursement program
- Voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Final compensation will be determined by a number of factors, including job-related skills, education, demonstrable experience, and allowance for future and continued salary growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on application development, web development, cloud development, and AI technologies
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1981, with a rich history of innovation and success in the software industry
Company Description:
- Progress empowers organizations to achieve transformational success in the face of disruptive change
- Our software enables customers to develop, deploy, and manage responsible AI-powered applications and digital experiences with agility and ease
- Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress
Company Specialties:
- Application development
- Web development
- Cloud development
- Application modernization
- Digital experience
- Content management
- Data connectivity
- Business rules
- Secure file transfer
- Network monitoring
- Frontend development
- Developer productivity
- UI library
- UI components
- Automated testing
- Web proxy
- Design systems
- DevOps
- DevSecOps
- And cloud deployment
Company Website: www.progress.com
ASSUMPTION: Progress is a well-established and respected company in the software industry, with a strong commitment to innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Demand Generation and works closely with cross-functional teams, including Product Marketing, Product Management, and Sales
Work Arrangement: Hybrid, with 2 days per week in the office and the remaining days working remotely
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or expanding responsibilities
- Opportunities to work on high-impact projects and initiatives that drive significant business growth
- Potential to transition into other areas of the business, such as product management or sales, based on individual interests and skills
ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative office space in Burlington, Massachusetts
Office Location(s): 15 Wayside Rd, Burlington, Massachusetts 01803
Geographic Context:
- Burlington is a suburb of Boston, offering a mix of urban and suburban living with easy access to the city's cultural attractions and amenities
- The area is home to a thriving tech industry, with numerous companies and startups in the software and AI sectors
- Progress is located in a modern office park with nearby restaurants, shops, and recreational facilities
Work Schedule: Full-time, with flexible hours and the ability to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the opportunity to collaborate and build relationships with colleagues in the office while also enjoying the flexibility and convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and achievements
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with Progress' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and achievements in demand generation and campaign management
- Be prepared to discuss your approach to full-funnel demand generation strategies and provide examples of successful campaigns you've executed in the past
- Demonstrate your ability to work effectively in a fast-paced, high-growth environment and collaborate with cross-functional teams
- Showcase your understanding of Progress' business and the AI technology sector, and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Demand Generation, Campaign Management, B2B Marketing, AI Technologies, Data Analytics, Cross-Functional Collaboration, Product Marketing, Customer Acquisition, Digital Marketing, Event Marketing, SEO/SEM, Content Syndication, Social Media Marketing, Brand Management, Performance Optimization, Thought Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Familiarity with industry-standard marketing automation and CRM tools is essential for success in this role. Candidates with experience using these tools in a demand generation or campaign management capacity will be highly competitive.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Innovative: We embrace change and continuously seek new ways to improve
- Collaborative: We work together to achieve our goals and support each other's success
- Accountable: We take ownership of our responsibilities and deliver on our commitments
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
Work Style:
- Fast-paced and high-growth environment
- Collaborative and cross-functional teams
- Data-driven and analytical mindset
- Strong communication and presentation skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment, and are you comfortable working with a high degree of autonomy?
- Are you able to collaborate effectively with cross-functional teams, and do you have strong communication and presentation skills?
- Do you have a data-driven and analytical mindset, and are you proficient in using marketing automation and CRM tools?
- Do you align with Progress' company values, and are you committed to putting customers first and embracing change and innovation?
ASSUMPTION: Candidates who are a strong cultural fit for Progress will demonstrate a customer-centric mindset, embrace change and innovation, and thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a high volume of campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with a diverse range of stakeholders, including product, marketing, and sales teams, requiring strong communication and collaboration skills
- Keeping up with the latest trends and best practices in demand generation and campaign management, requiring a commitment to continuous learning and professional development
- Balancing the need for data-driven decision-making with the need for swift execution and agility, requiring a strong analytical mindset and the ability to prioritize and reprioritize based on changing circumstances
ASSUMPTION: Candidates who are able to effectively manage their time and priorities, communicate and collaborate with diverse stakeholders, and adapt to changing circumstances will be well-positioned to succeed in this role.
📈 Similar Roles Comparison
- Compared to similar roles in other companies, this role offers a unique opportunity to work on cutting-edge AI technologies and drive significant business growth in a fast-paced, high-growth environment
- Progress is a well-established and respected company in the software industry, with a strong commitment to innovation and customer success
- This role offers significant opportunities for growth and development, both within the marketing department and the company as a whole
ASSUMPTION: Candidates who are interested in working on innovative AI technologies and driving significant business growth in a fast-paced, high-growth environment will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive qualified self-serve signups and product adoption for a new AI-driven data tech product
- Partnering with product marketing and product management to define and launch a product-led growth (PLG) strategy for an existing product, including messaging, positioning, and targeted campaigns
- Designing and executing an influencer marketing campaign to boost awareness and drive top-of-funnel interest in alignment with Progress' PLG mission
ASSUMPTION: Candidates who are able to provide specific examples of their experience developing and executing successful demand generation campaigns will be highly competitive for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's product-led growth (PLG) strategy and how this role fits into that broader initiative?
- How does the marketing department collaborate with product and sales teams to ensure alignment and effectiveness in our demand generation efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Progress support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this hybrid work arrangement?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in demand generation and campaign management
- Prepare a case study or project presentation that demonstrates your problem-solving skills and strategic thinking
- Be ready to discuss your approach to full-funnel demand generation strategies and provide examples of successful campaigns you've executed in the past
- Follow up with the hiring manager or a member of the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
