Manager of Digital Marketing Strategy and Promotions

📌 Core Information

🔹 Job Title: Manager of Digital Marketing Strategy and Promotions

🔹 Company: EMD Millipore Corporation

🔹 Location: Burlington, MA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 22, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (Burlington, MA or St. Louis, MO)

🚀 Job Overview

Key aspects of this role include:

• Developing online promotion strategies and multi-channel test and learn roadmaps
• Measuring the impact of promotional investments and optimizing for revenue and margin trade-offs
• Collaborating with cross-functional teams to align promotional strategies with overall ecommerce OKRs
• Building and executing promotional campaigns, and developing a comprehensive loyalty program strategy
• Analyzing data to identify trends, develop solutions, and improve business outcomes

ASSUMPTION: This role requires a strong background in digital marketing, data analysis, and cross-functional collaboration. The ideal candidate will have experience in ecommerce, promotions strategy, and DTC growth.

📋 Key Responsibilities

✅ Develop and execute promotional strategies, test and scale online promotions capabilities

✅ Measure "incrementality" driven by promotional investments to inform strategic planning and tactical execution

✅ Communicate trends, insights, and recommendations to executives across the organization

✅ Partner with marketing channel owners to develop annual and long-range marketing channel test and learn plans/roadmaps

✅ Explore new marketing channels for profitable revenue growth via test and learns

✅ Collaborate with cross-functional teams to ensure strategies and plans are implemented to meet/exceed targets

✅ Leverage data to deep dive on cause trends and develop data-driven solutions to complex business problems

✅ Develop and implement a comprehensive loyalty program strategy

✅ Monitor industry trends and competitor loyalty programs to identify best practices and opportunities for innovation

ASSUMPTION: This role requires a high level of analytical and strategic thinking, as well as strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Economics, Engineering, Statistics, Mathematics, or Ecommerce related field

Experience: 5+ years of relevant experience with marketing and analytical roles

Required Skills:

• Digital marketing and promotions strategy
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Data Studio)
• Presentation skills, with experience presenting complex analytical information to executive leadership
• 2+ years demonstrated experience in building and executing promotions

Preferred Skills:

• Master of Science or Ph.D. in Business, Economics, Engineering, Statistics, Mathematics or similar field
• 3+ years of quantitative experience across MarTech and Data & Analytics platforms
• Statistical techniques (e.g., Design of Experiments, Randomization, Significance Testing, Confidence Intervals)
• Advertising technology platforms (e.g., Google Ads, Bing Ads, Google Campaign Manager, Display & Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn)
• Previous eCommerce, promotions strategy, and DTC growth experience

ASSUMPTION: While a Master's or Ph.D. is preferred, candidates with a Bachelor's degree and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 (Based on industry standards for a mid-senior level marketing role in the Boston, MA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time, hybrid role (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology and pharmaceuticals

Company Size: Medium (367 employees)

Founded: 1971 (as a subsidiary of Merck & Co., Inc.)

Company Description:

• EMD Millipore Corporation is a global leader in biotechnology and pharmaceutical manufacturing solutions
• The company provides products and services to the pharmaceutical, biotechnology, and academic research industries
• EMD Millipore is committed to creating access and opportunities for all employees to develop and grow at their own pace

Company Specialties:

• Biotechnology
• Pharmaceutical manufacturing
• Research and development
• Quality control and assurance

Company Website: www.emdmillipore.com

ASSUMPTION: EMD Millipore Corporation is a subsidiary of Merck & Co., Inc., and operates as a separate entity within the Merck Group.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Head of Digital Marketing

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to advance to a senior or director-level role within the digital marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to learning and development resources to support professional growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office)

Office Location(s): Burlington, MA and St. Louis, MO

Geographic Context:

• Burlington, MA is located in the Greater Boston area, with easy access to public transportation and major highways
• The cost of living in Burlington is slightly higher than the national average
• The area offers a diverse range of cultural, recreational, and dining options

Work Schedule: Full-time, with flexible hours and the ability to work remotely 2-3 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the hiring manager
• In-depth behavioral and technical interviews with cross-functional team members
• Final interview with the Head of Digital Marketing

Key Assessment Areas:

• Analytical and problem-solving skills
• Strategic thinking and promotional planning
• Communication and presentation skills
• Collaboration and cross-functional teamwork
• Industry knowledge and trends

Application Tips:

• Highlight relevant experience and achievements in digital marketing, promotions strategy, and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and technical interview questions by researching the company, industry trends, and the role's key responsibilities
• Be ready to discuss your approach to measuring "incrementality" and optimizing promotional strategies

ATS Keywords: Digital Marketing, Promotions Strategy, Data Analysis, Customer Acquisition, Loyalty Programs, Ecommerce, Marketing Channel Management, Cross-Functional Collaboration, Statistical Techniques, Advertising Technology, Business Analytics, Presentation Skills, Incrementality Measurement, Content Strategy, Market Research, Trend Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's analytical, strategic, and communication skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Google Analytics
• Tableau
• Data Studio
• Excel (Advanced)
• Google Ads (Search Ads 360, Google Campaign Manager, Display & Video 360)
• Adobe (Adobe Analytics, Adobe Audience Manager)
• Verizon (Verizon Media)
• Facebook/Instagram
• Pinterest
• Twitter
• Snapchat
• LinkedIn

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Inclusion
• Courage
• Responsibility
• Quality

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and curious
• Results-oriented and accountable
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach measuring the impact of promotional investments and optimizing for revenue and margin trade-offs?
• Can you provide an example of a time when you developed and executed a successful promotional strategy?
• How do you stay up-to-date with industry trends and competitor activities in the digital marketing space?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with EMD Millipore's values and work style, and can demonstrate strong analytical, strategic, and communication skills, will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple promotional campaigns and test and learns simultaneously
• Balancing revenue and margin trade-offs in promotional strategies
• Collaborating effectively with cross-functional teams across different time zones
• Keeping up with the latest trends and technologies in the fast-paced digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing strategy and promotions, with a strong emphasis on data analysis and optimization
• Similar roles in the industry may have a broader focus on marketing channel management or customer acquisition, with less emphasis on promotional strategy and optimization
• Career progression in this role may lead to senior or director-level positions in digital marketing, or related roles in ecommerce or customer experience

ASSUMPTION: This role offers a unique opportunity to specialize in digital marketing strategy and promotions, with potential for significant career growth and development.

📝 Sample Projects

• Developing and executing a promotional campaign to drive customer acquisition and loyalty for a new product launch
• Analyzing customer data to identify trends and optimize promotional strategies for a specific customer segment
• Collaborating with cross-functional teams to develop and implement a comprehensive loyalty program strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, and provide a sense of the day-to-day tasks and challenges.

❓ Key Questions to Ask During Interview

• Can you describe the current promotional strategy and roadmap for our key products, and how this role will contribute to their evolution?
• How does the digital marketing team collaborate with other departments, such as product, commercial/sales, and supply chain, to ensure promotional strategies align with overall business objectives?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these goals?
• How does EMD Millipore support the professional development and growth of its employees, particularly in the digital marketing department?
• What are the biggest challenges facing the digital marketing team in the next 1-2 years, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills in digital marketing, promotions strategy, and data analysis
• Prepare for behavioral and technical interview questions by researching the company, industry trends, and the role's key responsibilities
• Consider your approach to measuring "incrementality" and optimizing promotional strategies, and be ready to discuss your thoughts on the role's key challenges and priorities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.