📌 Core Information
🔹 Job Title: Demand Generation Director
🔹 Company: Dotdash Meredith
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and owning demand generation strategies
- Directing and optimizing multi-channel campaigns
- Collaborating with cross-functional teams to create compelling content
- Nurturing leads and driving pipeline growth
- Analyzing campaign performance and optimizing ongoing campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in B2B demand generation, with a focus on ecommerce or retail technology marketing.
📋 Key Responsibilities
✅ Develop, own, and implement demand generation strategies focused on lead acquisition and conversion
✅ Direct and optimize multi-channel campaigns across email, paid search, content, video, and social media
✅ Collaborate with cross-functional teams to develop compelling ecommerce-focused content
✅ Write compelling, conversion-oriented copy for ads, emails, and landing pages
✅ Design and execute lead nurturing programs that move prospects through the sales funnel
✅ Optimize lead scoring models to prioritize high-quality leads
✅ Maintain strong competency in performance tracking in HubSpot and Google Analytics
ASSUMPTION: This role requires a hands-on approach, with the ability to both strategize and execute independently.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or related field. Equivalent experience will be considered.
Experience: 8+ years of experience in B2B demand generation with demonstrable success, including a minimum of 3 years in ecommerce or retail technology marketing
Required Skills:
- Strong working knowledge of GA4
- Google Ads Certification
- LinkedIn Marketing Certification
- Strong expertise in HubSpot marketing automation tools – certification is ideal
- Demonstrated ability to both strategize and execute independently
- Track record of success in ecommerce lead generation
- Strong writing and editing capabilities, particularly for conversion copy
Preferred Skills:
- Experience with video production and distribution platforms
ASSUMPTION: Candidates should have a proven track record of successful lead generation across various channels and a talent for persuasive writing.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $125,000.00 per year
Benefits:
- Medical, Dental, Vision, and Prescription Drug Coverage
- Unlimited Paid Time Off (PTO)
- Adoption or Surrogate Assistance
- Donation Matching
- Tuition Reimbursement
- Basic Life Insurance and Basic Accidental Death & Dismemberment
- Supplemental Life Insurance and Supplemental Accident Insurance
- Commuter Benefits
- Short Term and Long Term Disability
- Health Savings and Flexible Spending Accounts
- Family Care Benefits
- 401K Savings Plan with Company Match
- Paid Holidays
- Paid Parental Leave
- Voluntary Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Benefits are subject to change and may vary depending on the specific nature of employment and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Dotdash Meredith is America’s largest digital and print publisher, focusing on intent-driven content and helping over 200 million people make decisions each month.
Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with ample resources and stability.
Founded: Dotdash Meredith was founded in 2019 through the merger of Dotdash and Meredith Corporation.
Company Description:
- Dotdash Meredith offers over 40 iconic and fast-growing brands, including PEOPLE, Better Homes & Gardens, and Verywell
- The company focuses on providing the best intent-driven content with the fastest sites and the fewest ads
- Dotdash Meredith is an operating business of IAC (NASDAQ: IAC)
Company Specialties:
- Content creation and distribution
- Digital and print publishing
- Brand management
- Consumer insights and market research
Company Website: https://www.dotdashmeredith.com/
ASSUMPTION: Dotdash Meredith's large portfolio of brands and extensive resources provide ample opportunities for growth and innovation in the marketing field.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and a proven track record in demand generation.
Reporting Structure: The Demand Generation Director will report directly to the VP of Marketing and work closely with cross-functional teams, including Sales and Product.
Work Arrangement: This role is remote solely, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential to expand the demand generation team and take on a leadership role
- Opportunities to work on high-impact projects and campaigns
- Chance to grow within the organization as Dotdash Meredith continues to expand and evolve
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): Not applicable, as this role is remote solely
Geographic Context:
- The United States offers a wide range of cultural, economic, and social opportunities
- Remote work allows for flexibility and the ability to work from various locations within the country
- The United States has a diverse and dynamic job market, with ample opportunities for career growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and the ability to balance work and personal life more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Marketing and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Communication and collaboration skills
- Writing and editing capabilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and achievements
- Prepare examples of successful lead generation campaigns and strategies you've implemented in the past
- Demonstrate your understanding of the ecommerce and retail technology industries
ATS Keywords: Demand Generation, Lead Acquisition, Ecommerce, Retail, Content Marketing, Email Marketing, Paid Search, Social Media, Video Production, HubSpot, Google Analytics, Lead Nurturing, Marketing Automation, Conversion Copywriting, Data Analysis, Campaign Performance Tracking, Collaboration
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, communication skills, and demand generation expertise.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- GA4
- Google Ads
- LinkedIn Marketing
- Video production and distribution platforms (e.g., Vimeo, Wistia)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver Results
- Embrace Change
- Collaborate and Win Together
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Strong communication and writing skills
Self-Assessment Questions:
- Do you have a proven track record of successful demand generation campaigns in the ecommerce or retail technology industries?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Dotdash Meredith's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to a remote work environment and maintaining productivity
- Staying up-to-date with industry trends and best practices in demand generation
- Balancing strategic thinking with hands-on execution and tactical tasks
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and lead acquisition
- This role is more strategic and hands-on than typical marketing management positions, with a greater emphasis on campaign execution and optimization
- Career progression in this role may involve expanding the demand generation team and taking on a leadership role
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field, with a focus on demand generation and lead acquisition.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive lead acquisition for a new ecommerce platform
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Creating and distributing engaging video content to promote a retail technology product
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Demand Generation Director role.
❓ Key Questions to Ask During Interview
- Can you describe the company's current demand generation strategy and how this role fits into it?
- How does the team collaborate and support each other in achieving our shared goals?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does Dotdash Meredith support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and achievements
- Prepare examples of successful lead generation campaigns and strategies you've implemented in the past
- Demonstrate your understanding of the ecommerce and retail technology industries
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
