Demand Generation Director

📌 Core Information

🔹 Job Title: Demand Generation Director

🔹 Company: VTEX

🔹 Location: Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive customer acquisition and revenue growth
• Collaborating with cross-functional teams to optimize marketing campaigns and enhance customer engagement
• Leading and mentoring a team of marketing professionals
• Analyzing data and using insights to inform decision-making and improve performance
• Aligning marketing efforts with sales strategies to drive business growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing strategies.

📋 Key Responsibilities

✅ Lead the development and execution of marketing strategies to drive customer acquisition and revenue growth

✅ Collaborate with cross-functional teams to optimize marketing campaigns and enhance customer engagement

✅ Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and improvement

✅ Analyze data and use insights to inform decision-making and improve marketing performance

✅ Align marketing efforts with sales strategies to drive business growth and achieve company objectives

✅ Develop and maintain strong relationships with key stakeholders, both internal and external

✅ Stay up-to-date with industry trends and best practices, and adapt marketing strategies accordingly

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-10 years of experience in demand generation, with a proven track record of driving customer acquisition and revenue growth.

Required Skills:

• Proven leadership skills and the ability to manage and mentor a team
• Strong understanding of digital marketing strategies and tactics
• Excellent data analysis skills and the ability to use data to inform decision-making
• Excellent communication and presentation skills
• Ability to work effectively in a cross-functional team environment
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Fluency in Spanish
• Experience working in a high-growth, tech startup environment

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the tech industry are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year. This is an estimate based on industry standards for a Director of Demand Generation role in Mexico.

Benefits:

• Competitive salary
• Flexible schedule
• Reimbursement of 65% for language learning courses (English, Spanish, and Portuguese)
• Annual bonus of up to 2 monthly salaries, based on VTEX Global guidelines and targets
• Financial help to electrical and internet bills (US dollars)
• Financial help to buy a chair, computer support, and others (US dollars)

Working Hours: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: VTEX operates in the competitive and rapidly evolving e-commerce software industry, with a focus on providing a composable and complete commerce platform for brands, distributors, and retailers.

Company Size: VTEX is a mid-sized company with approximately 1,500 employees, providing a dynamic and collaborative work environment.

Founded: VTEX was founded in 2000 and has since grown to become a publicly traded company (NYSE: VTEX) with a global presence.

Company Description:

• VTEX is a leading e-commerce platform provider, offering a pragmatic composability approach that empowers businesses with unparalleled flexibility and comprehensive solutions
• The company serves over 2,600 global B2C and B2B clients, including major brands such as Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool
• VTEX has a strong focus on innovation, continuous improvement, and customer success

Company Specialties:

• e-commerce platform
• B2B e-commerce
• B2C e-commerce
• B2B2C e-commerce
• e-commerce cloud software
• SaaS
• e-commerce omnichannel
• cloud commerce
• and commerce

Company Website: www.vtex.com

ASSUMPTION: VTEX's focus on innovation and continuous improvement creates an environment where employees can grow and develop their skills.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.

Reporting Structure: The Demand Generation Director will lead a team of marketing professionals, including specialists in content creation, campaign management, and performance metrics.

Work Arrangement: This role offers a flexible work arrangement, with remote work options available and a flexible schedule.

Growth Opportunities:

• As VTEX continues to grow and expand, there may be opportunities for the Demand Generation Director to take on additional responsibilities or move into a more senior role
• The company's focus on employee development and training provides opportunities for professional growth and skill-building
• Working in a cross-functional team environment exposes the Demand Generation Director to various aspects of the business, fostering a well-rounded understanding of the company's operations

ASSUMPTION: The Demand Generation Director's success in this role will depend on their ability to adapt to a fast-paced, dynamic environment and effectively lead their team through change and growth.

🌍 Location & Work Environment

Office Type: VTEX's office in Mexico is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Boulevard Miguel de Cervantes Saavedra 169, Piso 10, Granada, Distrito Federal 11520, Mexico

Geographic Context:

• Mexico is a major market for VTEX, with a strong focus on driving customer acquisition and revenue growth in the region
• The company's office in Mexico City provides an opportunity to work in a vibrant, multicultural environment
• Mexico City is a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: The work schedule for this role is full-time, with flexible hours and remote work options available.

ASSUMPTION: The Demand Generation Director's ability to thrive in a remote work environment and effectively manage their team across different time zones will be crucial for success in this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager (CMO or similar executive) to discuss the candidate's experience, skills, and strategic vision for the role
• Case study or presentation to assess the candidate's ability to develop and execute marketing strategies
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Strategic thinking and ability to develop and execute marketing strategies
• Leadership skills and ability to manage and mentor a team
• Data analysis skills and ability to use data to inform decision-making
• Communication and presentation skills
• Cultural fit and alignment with VTEX's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in demand generation, digital marketing, and team leadership
• Prepare a case study or presentation that demonstrates your ability to develop and execute marketing strategies, using data and analytics to inform your approach
• Research VTEX's company culture and values, and be prepared to discuss how your personal values and work style align with the company's

ATS Keywords: Demand Generation, Marketing Strategy, Team Leadership, Data Analysis, Project Management, B2B Marketing, B2C Marketing, Digital Marketing, Sales Alignment, Customer Engagement, Content Creation, Campaign Management, Performance Metrics, Market Research, Brand Development, Stakeholder Management

ASSUMPTION: VTEX's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on data-driven decision-making and results-oriented marketing strategies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: The Demand Generation Director should have experience with marketing automation tools and CRM systems, as well as a strong understanding of data analysis tools and project management methodologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Accountability and results-driven

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Strategic and forward-thinking
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you have a proven track record of driving customer acquisition and revenue growth through demand generation strategies?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-focused work environment and enjoy mentoring and developing others?
• Are you data-driven and results-oriented, with a strong understanding of data analysis tools and methodologies?
• Do you align with VTEX's company values and mission, and are you excited about the opportunity to contribute to the company's growth and success?

ASSUMPTION: VTEX's company culture is characterized by a strong focus on innovation, continuous improvement, and customer success, with a collaborative and team-focused work environment.

⚠️ Potential Challenges

• The Demand Generation Director will need to adapt to a fast-paced, dynamic environment and effectively lead their team through change and growth
• The role requires a high level of autonomy and the ability to work effectively in a cross-functional team environment
• The Demand Generation Director will need to stay up-to-date with industry trends and best practices, and adapt marketing strategies accordingly
• The role may require occasional travel to VTEX's global offices or client sites

ASSUMPTION: The Demand Generation Director's success in this role will depend on their ability to adapt to a fast-paced, dynamic environment and effectively lead their team through change and growth.

📈 Similar Roles Comparison

• This role is similar to a Director of Demand Generation or a Head of Marketing role in other companies, with a focus on driving customer acquisition and revenue growth through demand generation strategies
• However, VTEX's focus on innovation and continuous improvement creates a unique environment where employees can grow and develop their skills
• This role may offer more opportunities for professional growth and skill-building than similar roles in other companies, due to VTEX's focus on employee development and training

ASSUMPTION: The Demand Generation Director's success in this role will depend on their ability to adapt to a fast-paced, dynamic environment and effectively lead their team through change and growth.

📝 Sample Projects

• Developing and executing a marketing campaign to drive customer acquisition and revenue growth in a specific region or market segment
• Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies and improve performance
• Collaborating with cross-functional teams to optimize marketing campaigns and enhance customer engagement
• Developing and implementing a marketing automation strategy to improve campaign efficiency and effectiveness

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Demand Generation Director may face in this role, and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for the next few years, and how this role fits into that growth?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the marketing department?

ASSUMPTION: These key questions are intended to help the candidate assess the fit of the role and company with their personal and professional goals, as well as to gain a deeper understanding of the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.vtex.com/careers/
• Tailor your resume and cover letter to highlight your experience and skills in demand generation, digital marketing, and team leadership
• Prepare a case study or presentation that demonstrates your ability to develop and execute marketing strategies, using data and analytics to inform your approach
• Research VTEX's company culture and values, and be prepared to discuss how your personal values and work style align with the company's
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.