📌 Core Information
🔹 Job Title: Demand Generation Engagement Manager - LATAM
🔹 Company: Genesys
🔹 Location: Mexico City (Flexible)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Driving the productivity and effectiveness of Demand Gen and BDRs across LATAM
- Onboarding, training, enablement, performance analysis, and operational support
- Collaborating with global teams and regional leadership
- Leveraging sales engagement platforms and CRM systems
ASSUMPTION: This role requires a strong understanding of demand generation, sales enablement, and the LATAM market.
📋 Key Responsibilities
✅ Onboarding & Training: Deliver comprehensive onboarding programs for new Tier 1 BDR hires. Maintain training materials tailored to the LATAM region. Facilitate ongoing training initiatives. Collaborate with global onboarding lead to ensure consistency.
✅ Performance & Enablement: Analyze demand gen performance data to identify trends and areas for improvement. Develop and implement enablement programs to address skill gaps. Assist with role-play strategy and huddles. Collaborate with BDR managers to provide feedback and coaching.
✅ Content & Messaging: Collaborate with Marketing to ensure alignment with regional campaigns. Maintain a library of sales collateral.
✅ Reporting & Communication: Generate regular reports on demand gen enablement performance. Communicate updates to the LATAM demand gen team. Liaise with the global enablement team for best practices and resources.
ASSUMPTION: This role requires strong analytical, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years in a demand gen, BDR, or sales enablement role, with 1+ year in LATAM
Required Skills:
- Deep understanding of demand generation, BDR role, and sales development
- Experience with sales engagement platforms (e.g., SalesLoft, Outreach) and CRM systems (e.g., Salesforce)
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Strong project management and organizational skills
Preferred Skills:
- Experience in the technology industry
- Familiarity with MEDDPICC, Challenger Sale, or other sales methodologies
- Experience with social selling and digital collaboration tools
ASSUMPTION: Candidates with experience in the technology industry and familiarity with sales methodologies will have an advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (Estimated based on market standards for the role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off
- Employee assistance program
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Genesys is a leading provider of customer experience orchestration software, enabling organizations to deliver personalized experiences at scale.
Company Size: Genesys has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: Genesys was founded in 1990 and has since grown to serve over 8,000 organizations in over 100 countries.
Company Description:
- Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees
- Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale
- Genesys offers a range of solutions, including call center software, cloud contact center, customer experience software, and more
Company Specialties:
- Call Center Software
- Cloud Contact Center
- Customer Experience Software
- Contact Center as a Service
- Customer Self-Service
- Workforce Engagement Management
- Workforce Planning
- Enterprise Call Center
- Outbound Call Center Services
- Digital Customer Engagement
- Conversational AI
- Chatbots
- Automated Routing
- Web Messaging
- SMS Messaging
- IVR Self-Service
Company Website: www.genesys.com
ASSUMPTION: Genesys is a well-established company with a strong global presence and a focus on customer experience solutions.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression
Reporting Structure: Reports directly to Erin Reilly Newman, Demand Generation Leader
Work Arrangement: On-site (Mexico City) with flexible hours and remote work options available
Growth Opportunities:
- Progression to a regional or global leadership role within demand generation
- Expanding skills and expertise in sales enablement and customer experience
- Potential to work on cross-functional projects and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within Genesys and the broader customer experience industry.
🌍 Location & Work Environment
Office Type: Genesys' Mexico City office is a modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): Mexico City (Flexible)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse neighborhoods
- The city has a subtropical highland climate, with mild winters and warm summers
- Mexico City is a major economic hub, with a strong focus on technology, finance, and creative industries
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: Mexico City offers a dynamic work environment with a mix of cultural attractions, business opportunities, and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the demand generation team
- Final interview with the regional leader
Key Assessment Areas:
- Understanding of demand generation and sales enablement
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Genesys' values
Application Tips:
- Highlight relevant experience in demand generation, sales enablement, and the LATAM market
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of your ability to analyze data, develop enablement programs, and drive performance improvement
ATS Keywords: Demand Generation, Sales Enablement, LATAM, Performance Analysis, Training, Sales Engagement Platforms, CRM Systems, Social Selling, Digital Collaboration Tools, Sales Methodologies, Coaching
ASSUMPTION: Genesys uses an Applicant Tracking System (ATS) to manage and review applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Sales engagement platforms (e.g., SalesLoft, Outreach)
- CRM systems (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but Genesys may provide training and support as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Inventive
- Reliable
- Genuine
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody Genesys' values in your daily work?
- Can you provide an example of a time when you analyzed data to drive performance improvement in a demand generation role?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Genesys values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones in the LATAM region
- Keeping up with the latest trends and best practices in demand generation and sales enablement
- Balancing the need for data-driven decision-making with the need for quick action and adaptability
- Navigating the unique cultural and business environments of different LATAM countries
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a deep understanding of the LATAM market and demand generation best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the LATAM region and the need for a strong understanding of the local market
- Compared to other demand generation roles, this position requires a deeper understanding of sales enablement and performance analysis
- Career progression in this role could lead to regional or global leadership positions within demand generation or sales enablement
ASSUMPTION: This role offers a unique opportunity to specialize in LATAM demand generation and sales enablement while gaining valuable experience in a global organization.
📝 Sample Projects
- Developing and implementing a comprehensive onboarding program for new Tier 1 BDR hires in the LATAM region
- Analyzing demand gen performance data to identify trends and areas for improvement, and creating targeted enablement programs to address skill gaps
- Collaborating with regional marketing teams to ensure alignment with local campaigns and maintain a library of sales collateral tailored to the LATAM market
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing a sense of the day-to-day work and expected outcomes.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team in the LATAM region, and how can this role help address them?
- How does this role collaborate with other teams and stakeholders within Genesys and the broader customer experience industry?
- What opportunities are there for professional growth and development within Genesys and the customer experience industry?
- How does Genesys support work-life balance and employee well-being, particularly for employees working remotely or in different time zones?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, sales enablement, and the LATAM market
- Prepare examples of your ability to analyze data, develop enablement programs, and drive performance improvement
- Follow up with the hiring manager or HR within 7-10 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
