📌 Core Information
🔹 Job Title: Demand Generation Lead
🔹 Company: Opus1 Development Studio
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end marketing strategies to generate high-velocity qualified leads for Opus1
- Managing and owning the website, campaigns, and marketing automation tools to ensure consistent, targeted messaging
- Collaborating cross-functionally with marketing, sales, success, and product teams on lead generation efforts
- Leveraging AI-powered tools to increase quality and velocity of leads
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively in a fast-paced, startup-like environment.
📋 Key Responsibilities
✅ Develop and execute multi-channel demand generation strategies to drive qualified leads and revenue growth
✅ Own, maintain, and improve the website to maximize conversions
✅ Launch targeted campaigns that generate qualified pipeline from customer segments
✅ Improve lead conversion rates and shorten sales cycles through creative awareness and nurture generation activities
✅ Create funnel and attribution reports that demonstrate what’s working and what’s not
✅ Leverage and own marketing automation tools for email, text, and other channels
✅ Align marketing, sales, success, and product teams on lead generation efforts
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Engineering, Journalism, or another relevant field
Experience: 3-7 years of experience executing successful demand generation campaigns in B2B SaaS
Required Skills:
- Proficient with tools including HubSpot, WordPress, Google Ads, Google Analytics, Meta Business Suite, and the Google Suite
- Expertise in data and analytics, with a strong focus on measuring and proving ROI
- Hands-on experience across multiple digital marketing disciplines and channels
- Strong project management skills
- Exceptional written and verbal communication skills
- Self-starter with a builder mindset who works well independently and collaboratively
- Demonstrates grit and a strong work ethic in a fast-paced, startup-like environment
- Excited and curious about how to apply AI tools to increase quality and velocity
Preferred Skills:
- Experience and passion for music and performing arts education
ASSUMPTION: Candidates with experience in the music and performing arts education industry may have a competitive advantage but is not a strict requirement.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level marketing roles in B2B SaaS and remote work)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Opus1 Development Studio operates in the Software Development industry, focusing on creating a modern end-to-end platform for appointment/class-based personal services businesses.
Company Size: Opus1 has 11-50 employees, which means applicants can expect a dynamic, close-knit work environment with ample opportunities for growth and impact.
Founded: Opus1 was founded in 2018, making it a relatively young and innovative company.
Company Description:
- Opus1.io is a category-leading SaaS CRM startup tailored for music and performing arts schools
- On a mission to revolutionize the way lesson-based education businesses interact with their clients
- Poised for rapid expansion and looking for exceptional talent to join their marketing team
Company Specialties:
- Personal service businesses
- CRM
- Scheduling
- Self-booking
- Invoicing
- Subscriptions
- Marketing
Company Website: opus1.io
ASSUMPTION: Opus1's focus on the music and performing arts education industry sets it apart from other SaaS CRM providers and offers unique opportunities for applicants passionate about this sector.
📊 Role Analysis
Career Level: This role is a founding position on the Opus1 Marketing team, offering significant opportunities to create big impact and grow within the organization.
Reporting Structure: The Demand Generation Lead will report directly to the Vice President of Marketing.
Work Arrangement: This is a fully remote position, allowing for flexible work arrangements and a global talent pool.
Growth Opportunities:
- As a founding member of the marketing team, there are ample opportunities for career growth and advancement as the company expands
- Opus1's focus on AI-powered tools presents exciting possibilities for professional development in emerging technologies
- The diverse range of responsibilities in this role offers opportunities to gain experience in various aspects of marketing
ASSUMPTION: Given Opus1's rapid growth and focus on innovation, this role offers excellent prospects for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Fully remote work environment with no physical office location required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- Opus1's remote work policy allows for a global talent pool and increased diversity in perspectives and backgrounds
- The company's headquarters are in Palo Alto, California, but employees are not required to be based in this location
- Applicants should be comfortable working independently and managing their time effectively in a remote setting
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: Opus1's remote work policy may require applicants to be self-motivated, organized, and capable of managing their time effectively in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Vice President of Marketing to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's strategic thinking and problem-solving abilities
- Final interview with key stakeholders to ensure a strong fit within the team and organization
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Opus1's mission and values
Application Tips:
- Highlight relevant experience in B2B SaaS demand generation and marketing automation
- Demonstrate a strong understanding of Opus1's mission and the music and performing arts education industry
- Showcase your ability to think strategically and develop data-driven marketing campaigns
- Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
ATS Keywords: Demand Generation, Marketing Automation, Campaign Creation, Website Optimization, Data Analytics, Project Management, B2B SaaS, SEO, SEM, Email Marketing, Online Advertising, AI Tools, Lead Generation, Conversion Rate Optimization, Customer Segmentation
ASSUMPTION: Opus1's hiring process may evolve over time, and applicants should stay up-to-date with the latest information on the company's careers page.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Google Ads
- Google Analytics
- Meta Business Suite
- Google Suite
- AI-powered tools (e.g., for lead scoring, predictive analytics, and chatbots)
ASSUMPTION: Opus1 may adopt new tools and technologies as the company grows and evolves, requiring applicants to be adaptable and open to learning new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Grit and determination
Work Style:
- Self-starter and independent worker
- Strong communicator and collaborator
- Data-driven and analytical thinker
- Adaptable and open to learning new tools and technologies
- Passionate about Opus1's mission and the music and performing arts education industry
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful demand generation campaigns in B2B SaaS?
- Am I comfortable working independently and managing my time effectively in a remote setting?
- Do I possess strong analytical skills and a data-driven mindset?
- Am I excited about the opportunity to apply AI tools to increase quality and velocity of leads?
- Do I share Opus1's values and passion for revolutionizing the way lesson-based education businesses interact with their clients?
ASSUMPTION: Opus1's company culture values innovation, collaboration, and continuous learning, making it an ideal fit for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously and prioritizing tasks effectively
- Adapting to a fast-paced, startup-like environment with evolving priorities and goals
- Working independently and managing time effectively in a remote setting
- Staying up-to-date with the latest marketing trends and technologies in the B2B SaaS industry
- Balancing the need for data-driven decision making with the ability to act quickly and iterate on marketing campaigns
ASSUMPTION: Given Opus1's rapid growth and focus on innovation, this role may present unique challenges and opportunities for professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and ROI measurement
- Opus1's focus on the music and performing arts education industry sets it apart from other B2B SaaS companies, offering unique opportunities for applicants passionate about this sector
- As a founding member of the marketing team, this role offers significant opportunities for career growth and advancement as the company expands
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their aspirations for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate qualified leads from a specific customer segment
- Optimizing the Opus1 website to improve conversion rates and maximize revenue
- Leveraging AI-powered tools to create a predictive lead scoring model and improve the efficiency of marketing efforts
ASSUMPTION: Opus1's focus on AI-powered tools and data-driven decision making presents exciting opportunities for applicants to work on innovative and impactful projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Opus1 plan to leverage AI tools to enhance marketing efforts in the near future?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Opus1 support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing team, and how does this role fit into that plan?
ASSUMPTION: Applicants should use the interview process to gather information about Opus1's long-term goals and how this role can contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS demand generation and marketing automation
- Prepare for the interview by researching Opus1's mission, values, and the music and performing arts education industry
- Be ready to discuss your strategic thinking and data-driven approach to marketing campaign development
- Follow up with the hiring manager within one week of the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
