Demand Generation Lead

📌 Core Information

🔹 Job Title: Demand Generation Lead

🔹 Company: FlutterFlow

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing end-to-end demand generation strategy for the enterprise channel
• Designing and running targeted campaigns to drive awareness, interest, and engagement with mid-market and traditional enterprise prospects
• Leveraging ABM strategies to land $70K–$200K deals across ICP segments
• Building lifecycle marketing initiatives to convert self-serve users into enterprise buyers
• Managing paid channels with a focus on CAC, ROI, and contribution to pipeline
• Launching, tracking, and optimizing campaign performance across all relevant platforms
• Being the “player-coach” - executing while laying the foundation to hire and scale the demand generation team
• Defining tools, processes, and metrics for long-term success

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive results.

📋 Key Responsibilities

✅ Developing and executing end-to-end demand generation strategy for the enterprise channel

✅ Designing and running targeted campaigns to drive awareness, interest, and engagement with mid-market and traditional enterprise prospects

✅ Leveraging ABM strategies to land $70K–$200K deals across ICP segments

✅ Building lifecycle marketing initiatives to convert self-serve users into enterprise buyers

✅ Managing paid channels with a focus on CAC, ROI, and contribution to pipeline

✅ Launching, tracking, and optimizing campaign performance across all relevant platforms

✅ Being the “player-coach” - executing while laying the foundation to hire and scale the demand generation team

✅ Defining tools, processes, and metrics for long-term success

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, globally distributed team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years in B2B SaaS demand generation, including 4+ years focused on enterprise

Required Skills:

• Proven success in building, scaling, and leading demand generation teams in early-stage, high-growth companies

• Proven success in building a demand engine from the ground up and directly contributing to pipeline and revenue growth

• Experience managing 7 figure pipeline goals, with a history of hitting targets in fast-paced environments

• Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy

• Experience marketing to multiple personas and knows how to create strategies to support multiple personas along long sales cycles

• Prior experience with ABM strategies to build programs for both high ACV land and expand deals

• Deep knowledge of marketing automation tools (e.g., HubSpot, Marketo), CRM (Salesforce), and campaign analytics

Preferred Skills:

• Strong understanding of enterprise SaaS buyer journeys, personas, and content strategies

• Comfort working across teams (sales, product, growth, content) and with ambiguity

• Analytical and data-driven with strong ROI focus

ASSUMPTION: Candidates with experience in developer tools, application platforms, or low-code/no-code solutions may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior demand generation role in a high-growth SaaS company)

Benefits:

• Competitive and comprehensive benefits package, varying by country

• Globally distributed team with 15+ countries represented

Working Hours: Full-time (40 hours/week), with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: FlutterFlow operates in the software development industry, focusing on AI-powered application development platforms for native mobile and web apps

Company Size: 51-200 employees (mid-sized company, offering opportunities for growth and impact)

Founded: 2020 (relatively new, high-growth company)

Company Description:

• FlutterFlow is an AI-powered application development platform that enables teams to build, design, and deploy apps without extensive coding knowledge

• The company revolutionizes the way teams create, design, and deploy applications, with an intuitive visual interface and cross-platform deployment capabilities

• FlutterFlow is trusted by startups and Fortune 500 companies alike, with over 2M users across 200+ countries

Company Specialties:

• AI-powered application development

• Low-code/no-code solutions

• Cross-platform deployment

Company Website: flutterflow.io

ASSUMPTION: FlutterFlow's focus on AI-powered application development and low-code/no-code solutions positions it well for growth in the market.

📊 Role Analysis

Career Level: Senior-level role, with the opportunity to build and lead a team

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them as the team grows

Work Arrangement: Remote OK, with a globally distributed team

Growth Opportunities:

• Building and leading a demand generation team

• Expanding the company's enterprise customer base

• Contributing to the company's overall growth and success

ASSUMPTION: This role offers significant growth opportunities, as FlutterFlow is a high-growth company with a strong focus on expansion into the enterprise market.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office requirement

Office Location(s): United States (remote)

Geographic Context:

• The United States has a large and established market for enterprise software solutions

• FlutterFlow's remote work arrangement allows for a diverse and global team

• The company's headquarters are in Mountain View, CA, with additional locations in other countries

Work Schedule: Full-time (40 hours/week), with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement offers applicants the opportunity to work from anywhere in the United States, with a flexible schedule that accommodates various time zones.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager

• Technical assessment or case study

• Final interview with the VP of Marketing and other team members

Key Assessment Areas:

• Strategic thinking and planning

• Analytical and data-driven decision-making

• Cross-functional collaboration and communication

• Leadership and team-building skills

Application Tips:

• Highlight your experience with ABM strategies and enterprise SaaS buyer journeys

• Tailor your resume and cover letter to emphasize your relevant skills and experiences

• Prepare examples of your past campaign performance and results

ATS Keywords: B2B SaaS Demand Generation, Enterprise Marketing, Account-Based Marketing, Lifecycle Marketing, Lead Scoring, Paid Channels Management, Campaign Performance Optimization, Team Leadership, Marketing Automation Tools, CRM, Sales Funnel Understanding, Analytical Skills, Data-Driven Decision Making, Cross-Functional Collaboration, Content Strategy, High ACV Deal Programs

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, and be prepared to discuss their past campaign performance and results in the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)

• CRM (Salesforce)

• Campaign analytics tools

• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with marketing automation tools, CRM, and campaign analytics tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation

• Customer-centricity

• Collaboration

• Continuous learning

Work Style:

• Remote and globally distributed team

• Data-driven and results-oriented

• Collaborative and cross-functional

• Fast-paced and high-growth environment

Self-Assessment Questions:

• How do you align with FlutterFlow's company values, particularly innovation and customer-centricity?

• How comfortable are you working in a remote, globally distributed team with a fast-paced and high-growth work environment?

• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: Applicants should assess their fit with FlutterFlow's company values and work style, and be prepared to discuss their alignment with these factors in the interview process.

⚠️ Potential Challenges

• Managing a remote, globally distributed team with varying time zones

• Balancing the need for strategic planning with the need for quick execution in a fast-paced environment

• Adapting to a high-growth company with a rapidly evolving market and customer base

• Building and scaling a demand generation team from scratch

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them in the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on enterprise demand generation for an AI-powered application development platform

• Compared to other demand generation roles, this role requires a strong understanding of enterprise SaaS buyer journeys and ABM strategies

• Career progression in this role may involve building and leading a team, as well as contributing to the company's overall growth and success

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this opportunity and how it compares to other demand generation roles.

📝 Sample Projects

• Developing and executing a targeted campaign to drive awareness and engagement with mid-market enterprise prospects

• Leveraging ABM strategies to land a $100K deal with a Fortune 500 company

• Building a lifecycle marketing initiative that converts self-serve users into enterprise buyers, resulting in a 20% increase in enterprise customer acquisition

ASSUMPTION: Applicants should prepare examples of their past campaign performance and results, highlighting their ability to drive awareness, engagement, and revenue growth in a demand generation role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader go-to-market strategy for FlutterFlow?

• What are the key priorities for the first 90 days in this role?

• How does FlutterFlow support the growth and development of its employees?

• What are the most significant challenges facing the demand generation team in the next 12-24 months?

• How does FlutterFlow approach cross-functional collaboration and communication, particularly in a remote work environment?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly your experience with ABM strategies and enterprise SaaS buyer journeys

• Prepare examples of your past campaign performance and results, demonstrating your ability to drive awareness, engagement, and revenue growth in a demand generation role

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.