📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Marqeta
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing demand generation strategies to drive growth at every stage of the prospect journey.
- Collaborating with sales leaders and creative marketing experts to maximize pipeline impact.
- Guiding campaign, channel, and automation strategies to optimize short- and long-term pipeline results.
- Analyzing marketing data, sharing performance results, and influencing action across a large team.
ASSUMPTION: This role requires a strong analytical mindset with a passion for testing, optimizing, and sharing insights. The ideal candidate will have experience in B2B performance marketing, demand generation, or growth marketing.
📋 Key Responsibilities
✅ Plan, execute, evaluate, and optimize demand generation and campaign initiatives.
✅ Collaborate with internal and external team members to run and optimize earned and paid channel programs.
✅ Guide the strategy for channel and prospect journeys, focusing on specific sales segments and programs influencing early prospect journey stages.
✅ Partner with sales leaders to maximize the pipeline impact of marketing channels.
✅ Own and steward prospect data, guiding marketing decisions to maximize pipeline generation for the sales team.
✅ Constantly test, iterate, and share performance insights.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 8+ years of experience in B2B performance marketing, demand generation, or growth marketing role.
Required Skills:
- Proficient in Salesforce and Marketo or a similar automation platform.
- Hands-on experience with paid social and ad platforms.
- Strong analytical skills with the ability to interpret marketing data and influence action across a large team.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau).
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with marketing automation tools and CRM systems, as well as familiarity with marketing analytics tools.
💰 Compensation & Benefits
Salary Range: The new-hire base salary range for this position is $129,700 - $190,700 USD per year, depending on the applicable tier (National, Premium, or Premium Plus) based on work location.
Benefits:
- Multiple health insurance options
- Flexible time off
- Retirement savings program with company contribution
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is based on the company's compensation structure, which considers factors such as skills, prior experience, and work location. The benefits listed are subject to change and may vary depending on the employee's location and eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Marqeta is a leading card issuing platform that enables companies to create tailored and embedded financial solutions.
Company Size: Medium (501-1,000 employees). Marqeta offers the benefits of a mid-sized company, providing ample opportunities for growth and collaboration while maintaining a strong company culture.
Founded: 2010. Marqeta has been revolutionizing the way money moves for over a decade, empowering its people to make a significant impact and do the best work of their lives.
Company Description:
- Marqeta is on a mission to change the way money moves, unlocking equitable financial access for all.
- Their modern card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real-time.
- Marqeta powers the most well-known brands in the new economy, such as Block, Cash App, Affirm, Instacart, Doordash, Uber, and Walmart.
Company Specialties:
- Virtual and Physical Cards
- Tokenization
- On-Demand Delivery
- API
- Alternative Lending
- Real-Time Data
- Expense Management
- Card Issuing/Fullfillment
- Disbursement
- Customer Communication
- Just-In-Time Funding
- Flexible Spend Controls
- Real-Time Funding Configurations
- Embedded Finance
Company Website: http://www.marqeta.com
ASSUMPTION: Marqeta's focus on innovation and customer success drives its commitment to empowering its people to do the best work of their lives. The company's values, including solving for the customer, doing what's right, simplifying and innovating, winning as a team, and making it count, guide its approach to business and employee development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant influence on demand generation strategies and cross-functional team collaboration.
Reporting Structure: This role reports directly to the Sr. Demand Generation Manager and works closely with sales leaders and creative marketing experts.
Work Arrangement: Flexible-first work environment, allowing employees to choose their best working environment, whether from home or at a company office.
Growth Opportunities:
- Potential to advance to a senior-level or leadership role within the marketing department.
- Opportunities to expand skills and expertise in demand generation, marketing automation, and data analysis.
- Chance to work with a diverse range of teams and stakeholders, fostering a well-rounded understanding of the business.
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B performance marketing, demand generation, or growth marketing, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Marqeta has a headquarters in Oakland, CA, but this role can be performed remotely from anywhere within the United States.
Office Location(s): 180 Grand Ave, Oakland, California 94612, US
Geographic Context:
- The United States offers a wide range of opportunities for remote workers, with diverse cultural experiences and time zones.
- Marqeta's headquarters in Oakland, CA, provides a vibrant and dynamic work environment, with access to numerous amenities and resources.
- The company's flexible-first work arrangement allows employees to choose the best working environment for their needs and preferences.
Work Schedule: Full-time position with a standard workweek of 40 hours, with the flexibility to work remotely as needed.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote or hybrid work environment, with strong communication and collaboration skills to thrive in a distributed team.
💼 Interview & Application Insights
Typical Process:
- Application submission
- Recruiter phone call
- Hiring manager video call
- Virtual “Onsite” consisting of 2-3 interviews with Team, 45 min calls
- Take-home assignment and Presentation
- Final Interview with Leader
- Offer!
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Marqeta's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with demand generation strategies, marketing automation tools, and data analysis.
- Showcase your ability to work effectively in a remote or hybrid work environment.
ATS Keywords: Demand Generation, B2B Marketing, Performance Marketing, Marketing Automation, Data Analysis, Remote Work, Cross-Functional Collaboration
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B performance marketing, demand generation, or growth marketing, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
🛠️ Tools & Technologies
- Salesforce
- Marketo or similar automation platform
- Paid social and ad platforms (e.g., Facebook Ads, Google Ads)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
- Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.
- Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
- Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.
- Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.
Work Style:
- Collaborative and cross-functional, with a focus on driving results through data-driven strategies.
- Dynamic and fast-paced, with a strong emphasis on innovation and continuous improvement.
- Remote or hybrid work environment, with a focus on communication, collaboration, and accountability.
Self-Assessment Questions:
- How have you demonstrated a deep understanding of your customers' business and empathy for their needs in previous roles?
- Can you provide an example of a time when you pursued a solution that disrupted responsibly and delivered high-quality results for your customers?
- How do you approach challenges with curiosity and take smart risks to drive innovation?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Marqeta's values, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity and work-life balance.
- The dynamic and fast-paced work environment may require strong time management and prioritization skills.
- The role may involve working with a diverse range of teams and stakeholders, which can present unique communication and collaboration challenges.
- The role may require occasional travel for meetings and events.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote or hybrid work environment, with strong communication and collaboration skills to thrive in a distributed team.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on demand generation strategies and cross-functional team collaboration, rather than more tactical marketing execution.
- Industry-specific context: Marqeta's focus on embedded finance and modern card issuing platform sets it apart from traditional financial services companies.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department, as well as potential exposure to other areas of the business.
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B performance marketing, demand generation, or growth marketing, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a demand generation campaign to drive awareness and engagement for a new product launch.
- Analyzing marketing data to identify trends and optimize channel performance for a specific sales segment.
- Collaborating with sales leaders to develop targeted prospecting strategies that maximize pipeline impact.
ASSUMPTION: The ideal candidate for this role will have experience with demand generation strategies, marketing automation tools, and data analysis, with a proven track record of driving results through cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does Marqeta support the growth and development of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Marqeta measure the success of its demand generation initiatives, and how can this role contribute to improving those metrics?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The ideal candidate for this role will be curious and proactive, with a strong desire to learn and grow within the marketing department and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the recruiter phone call, hiring manager video call, and virtual “Onsite” interviews by researching Marqeta's business, culture, and values.
- If selected, complete the take-home assignment and prepare a presentation to showcase your skills and insights.
- Follow up with the recruiter after each interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
