📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Macrobond Financial AB
🔹 Location: United States, New York (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving qualified leads and revenue-generating opportunities through demand generation programs
- Designing and managing multi-touch campaigns across digital, email, paid media, and events
- Collaborating cross-functionally with Sales, BDRs, Customer Success, and RevOps to align efforts and improve funnel efficiency
- Tracking, analyzing, and reporting campaign performance to drive continuous improvement and ROI
ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to maximize marketing impact.
📋 Key Responsibilities
✅ Own and execute demand generation programs that drive qualified leads and revenue-generating opportunities
✅ Design and manage multi-touch campaigns across digital, email, paid media, and events, aligned to stages of the buyer journey
✅ Develop and optimize lead nurture workflows to engage prospects and accelerate conversion
✅ Collaborate cross-functionally with Sales, BDRs, Customer Success, and RevOps to align efforts and improve funnel efficiency
✅ Track, analyze, and report campaign performance, delivering insights that drive continuous improvement and ROI
✅ Support field and virtual events, webinars, and conferences to drive awareness and pipeline
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to ensure marketing efforts drive meaningful results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years in demand generation, growth marketing, or digital campaign management
Required Skills:
- Strong understanding of integrated marketing and lead lifecycle strategies
- Proficiency with marketing tools (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads)
- Experience working closely with sales and revenue teams
- Ability to interpret data and translate it into actionable insights
- Strong project management skills and attention to detail
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with CRM systems
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving pipeline growth are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Demand Generation Manager with 3-5 years of experience in the United States)
Benefits:
- 401(k) Scheme
- Private Medical Insurance
- Life Insurance
- 20 Days Holiday
- Volunteering Days
- Health Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services Technology (Fintech)
Company Size: Medium (900+ employees globally)
Founded: 2008
Company Description:
- Macrobond is a leading provider of global economic and financial data and technology for investment professionals
- Serves over 900 firms spanning the buy-side, sell side, corporate, and academic sectors
- Headquarters in Malmö, Sweden, with key offices in Gothenburg, London, Poland, Lisbon, Hong Kong, and New York
Company Specialties:
- Economic and financial data
- Investment technology
- Data visualization
Company Website: www.macrobond.com
ASSUMPTION: Macrobond's focus on data and technology makes it an attractive employer for candidates interested in the intersection of finance and technology.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Fully remote, with a preference for candidates in ET and CT time zones
Growth Opportunities:
- Potential to advance to a senior role within the marketing team
- Expansion into new markets and products may present additional opportunities
- Macrobond's global presence offers chances for international assignments
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United States (preference for ET and CT time zones)
Geographic Context:
- New York is a major financial hub, offering numerous networking opportunities and industry events
- The remote work arrangement allows for flexibility and work-life balance
- The time zone preference ensures overlap with key stakeholders in the United States
Work Schedule: Standard business hours, with flexibility for occasional evening or weekend work as needed
ASSUMPTION: The fully remote work arrangement and time zone preference allow for a flexible and balanced work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (VP of Marketing)
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Macrobond's business and the role's requirements
- Prepare examples of successful demand generation campaigns you've led or contributed to
ATS Keywords: Demand Generation, Growth Marketing, Digital Campaign Management, Integrated Marketing, Lead Lifecycle Strategies, Marketing Tools, Sales Collaboration, Data Interpretation, Project Management, Attention to Detail
ASSUMPTION: Macrobond's hiring process is designed to assess candidates' strategic thinking, data-driven approach, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Pardot
- Salesforce
- LinkedIn Ads
- Google Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Results-oriented
- Adaptable and responsive to change
- Strong communicator and team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do I thrive in a data-driven environment and enjoy analyzing data to inform decision-making?
- Am I comfortable working remotely and collaborating with teams across different time zones?
- Do I possess strong communication skills and enjoy working with cross-functional teams?
ASSUMPTION: Macrobond values candidates who are data-driven, collaborative, and results-oriented, with a strong ability to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with stakeholders across different time zones and cultures
- Keeping up with the latest marketing trends and technologies
- Balancing the need for data-driven decision-making with the need for quick execution
ASSUMPTION: These challenges require strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and interpretation to drive campaign performance
- Macrobond's global presence and remote work arrangement offer unique opportunities for international collaboration and exposure
- This role offers significant growth potential within a dynamic and expanding organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and pipeline for a new product launch
- Optimizing lead nurture workflows to improve conversion rates and accelerate the sales pipeline
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: These projects demonstrate the strategic, tactical, and analytical aspects of the Demand Generation Manager role at Macrobond.
❓ Key Questions to Ask During Interview
- How does Macrobond support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Macrobond measure the success of its demand generation efforts, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing team members and stakeholders?
- How does Macrobond approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful demand generation campaigns you've led or contributed to
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
