Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: mySidewalk

🔹 Location: Kansas City, MO (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel demand generation campaigns to drive lead acquisition and support the revenue team.
• Analyzing campaign performance and collaborating with cross-functional teams to optimize marketing efforts.
• Managing and optimizing lead nurturing programs to increase conversion rates and accelerate the sales cycle.
• Working closely with sales teams to ensure alignment on lead quality and follow-up processes.
• Building and maintaining a system to identify and prioritize leads for sales follow-up.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement to achieve growth targets.

📋 Key Responsibilities

✅ Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipeline.

✅ Collaborate with cross-functional teams to create and optimize marketing campaigns across various channels, including email, events, and paid advertising.

✅ Manage and optimize lead nurturing programs to increase conversion rates and accelerate the sales cycle.

✅ Work closely with sales teams to ensure alignment on lead quality and follow-up processes.

✅ Analyze campaign performance to identify areas for improvement and make data-driven decisions.

✅ Build and maintain a system to identify and prioritize leads for sales follow-up.

✅ Segment account lists based on market priorities in partnership with CX, Sales and SDRs.

✅ Collaborate cross-functionally to meet business objectives through customer advocacy initiatives.

✅ Leverage customer success stories to produce case studies, secure speaking opportunities, and support campaign initiatives.

ASSUMPTION: This role requires a high level of collaboration with various teams and a strong focus on data analysis and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of experience in demand generation roles, supporting sales teams with ACVs between $20k-100k

Required Skills:

• Proven track record in demand generation and lead generation strategies
• Strong analytical mindset and data-driven approach
• Familiarity with Hubspot or similar marketing automation tools
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, Hubspot CRM)
• Familiarity with marketing analytics tools (e.g., Google Analytics)
• Knowledge of SQL or other data query languages

ASSUMPTION: Candidates with experience in the tech industry or working with B2B products may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Demand Generation Manager with 5-8 years of experience in the Kansas City area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: mySidewalk operates in the IT Services and IT Consulting industry, focusing on data analysis, civic tech, and demographic data for local governments and other organizations.

Company Size: mySidewalk is a small company with 11-50 employees, offering a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: mySidewalk was founded in 2010, with a mission to democratize data and empower community leaders with tools to build more dynamic, vibrant communities.

Company Description:

• mySidewalk eliminates barriers to working with data, offering in-depth analysis and data-driven storytelling to equip changemakers with tools to influence and impact change.
• The company works with public policy, health care, public safety, transportation, and other leaders to help them better serve their communities using customized, innovative solutions.
• mySidewalk is fueled by the idea that everyone should be able to find and understand information to influence and impact change, making data simple, impactful, and empowering.

Company Specialties:

• Data Analysis
• Civic Tech
• Data Integration
• Demographic Data
• Performance Management
• Dashboards
• Reporting
• Geospatial Analytics
• Local Government
• GovTech
• City Planning
• Urban Planning
• City Performance
• Performance Tracking
• Innovation
• Benchmarking
• Fire & Rescue
• Fire Performance
• Public Health
• Health Data
• Fire Data
• Data Storytelling

Company Website: http://mySidewalk.com

ASSUMPTION: Working at mySidewalk offers the opportunity to make a real impact on communities by leveraging data to drive positive change.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Chief Revenue Officer and overseeing demand generation activities.

Reporting Structure: The Demand Generation Manager will report directly to the Chief Revenue Officer and collaborate closely with the sales, customer success, and marketing teams.

Work Arrangement: This role offers remote work options, with the flexibility to work from home or the company's headquarters in Kansas City, Missouri.

Growth Opportunities:

• As the company grows, there may be opportunities for the Demand Generation Manager to expand their team and take on more strategic responsibilities.
• mySidewalk values internal promotions and offers opportunities for professional development and career growth.

ASSUMPTION: Success in this role may lead to opportunities in leadership or management positions within the company.

🌍 Location & Work Environment

Office Type: mySidewalk's headquarters is a cozy, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1911 Baltimore Ave, Kansas City, Missouri 64108, US

Geographic Context:

• Kansas City, Missouri, is a vibrant, midwestern city with a growing tech industry and a strong focus on community development.
• The city offers a high quality of life, with affordable housing, a thriving arts scene, and numerous parks and recreational opportunities.
• Kansas City is also home to a diverse range of industries, including healthcare, education, and manufacturing, providing ample opportunities for networking and collaboration.

Work Schedule: The Demand Generation Manager will work a full-time schedule, with flexible hours and remote work options available. The role may require occasional travel to attend industry events or meet with clients.

ASSUMPTION: Working in Kansas City offers a unique blend of urban amenities and small-town charm, with a supportive business community and a strong focus on innovation and entrepreneurship.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Chief Revenue Officer
• In-depth interview with the Chief Revenue Officer and a member of the marketing team
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and execution
• Collaboration and communication skills
• Problem-solving and adaptability
• Alignment with company values and culture

Application Tips:

• Highlight your experience with demand generation and lead generation strategies in your resume and cover letter.
• Demonstrate your analytical mindset and data-driven approach through specific examples and achievements.
• Showcase your ability to work independently and manage multiple projects by providing examples of successful campaigns or initiatives you've led.
• Tailor your application to emphasize your fit with mySidewalk's mission and company culture.

ATS Keywords: Demand Generation, Lead Generation, Campaign Strategy, Data Analysis, Marketing Automation, Hubspot, Sales Alignment, Lead Nurturing, Customer Advocacy, Case Studies

ASSUMPTION: The interview process at mySidewalk is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Hubspot (Marketing Automation and CRM)
• Google Analytics (Web Analytics)
• Salesforce (CRM - if applicable)
• SQL (Data Query Language)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus and empathy
• Innovation and creativity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data and results
• Collaborative and supportive team culture
• Flexible and adaptable to change
• Committed to making a positive impact on communities

Self-Assessment Questions:

• Do you have a proven track record of success in demand generation and lead generation strategies?
• Are you comfortable working with data and using it to make informed decisions?
• Do you thrive in a collaborative, dynamic work environment?
• Are you passionate about using data to drive positive change in communities?

ASSUMPTION: Success in this role requires a strong fit with mySidewalk's company culture, values, and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working with limited resources and budget constraints
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with remote team members
• Balancing the need for data-driven decision making with the need for quick execution and iteration

ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on data-driven decision making, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position has a strong focus on demand generation and lead acquisition, requiring a deep understanding of sales processes and customer needs.
• Compared to other demand generation roles, this position offers the opportunity to work with a wide range of data sources and tools, requiring a strong analytical mindset and a willingness to learn and adapt.
• In terms of career path, this role can lead to opportunities in marketing leadership or management positions, depending on the candidate's skills, experience, and the company's growth trajectory.

ASSUMPTION: Success in this role requires a unique blend of marketing, sales, and data analysis skills, as well as a strong commitment to continuous learning and improvement.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive lead acquisition for a new product launch
• Analyzing campaign performance data to identify trends and optimize marketing efforts
• Collaborating with the sales team to create targeted lead nurturing programs
• Producing case studies and success stories to showcase customer achievements and support marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does the marketing team collaborate with the sales team to ensure alignment on lead quality and follow-up processes?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These questions are designed to assess the company's growth trajectory, team dynamics, and commitment to employee development and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with demand generation and lead generation strategies, as well as your analytical mindset and data-driven approach.
• Prepare examples of successful campaigns or initiatives you've led to demonstrate your ability to work independently and manage multiple projects.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.