📌 Core Information
🔹 Job Title: Demand Generation Manager - Self-Serve Growth
🔹 Company: Criteo
🔹 Location: Barcelona, Spain (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing initiatives for user acquisition, onboarding, and engagement in a self-serve SaaS model
- Collaborating cross-functionally to optimize digital experiences and drive product-led growth
- Designing, executing, and optimizing digital experiences that support user self-registration and activation
- Developing and implementing lifecycle campaigns that educate and engage users post-signup
- Supporting scalable user acquisition by optimizing top-of-funnel campaign alignment and landing page experiences
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Lead digital marketing initiatives that drive scalable user acquisition, onboarding, and engagement within the self-serve (SaaS) offering
✅ Own the strategy, execution, and optimization of digital programs that enable product-led acquisition and hybrid go-to-market success
✅ Collaborate with Product, Web, Analytics, Operations, and regional teams to create frictionless digital journeys that convert interest into product adoption
✅ Lead A/B testing and CRO initiatives across sign-up flows, onboarding sequences, and nurture communications
✅ Establish and track conversion metrics tied to product engagement, activation rates, and lifecycle health
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Digital, Business, or related field
Experience: 6+ years in digital marketing, with a strong background in lifecycle marketing, growth marketing, or user acquisition – preferably in a SaaS or hybrid B2B model
Required Skills:
- Strategic & Analytical: Skilled in journey mapping, behavioral analysis, and data-driven optimization
- Tech & Tools: Proficient with CRM systems, marketing automation tools (Pardot, HubSpot, or similar), analytics platforms (GA, Looker), and A/B testing frameworks
- Cross-Functional Operator: Experience working across Product, Ops, and Marketing functions to drive shared outcomes
- Process-Driven: Strong in project and process management, capable of setting up scalable workflows
- Communication & Execution: Clear communicator with the ability to simplify complex processes and move projects from idea to execution
Preferred Skills:
- Experience working in a global or multinational company
- Fluency in additional languages
ASSUMPTION: While the job listing does not specify preferred qualifications, additional experience or skills in relevant areas could strengthen the candidate's application.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a mid-senior level marketing role in Barcelona)
Benefits:
- Comprehensive perks & benefits package, including health insurance, retirement plans, and wellness programs
- Flexible work arrangements and remote work options
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible scheduling and work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2005 (Headquarters: Paris, France)
Company Description:
- Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform
- The company supports an open internet that encourages discovery, innovation, and choice
- Criteo is committed to providing valuable benefits that support employees' physical, emotional, and financial wellbeing, as well as their interests and important life events
Company Specialties:
- retargeting
- internet advertising
- recommendation
- personalization
- search
- behavioral targeting
- ecommerce
- CPC
- global leader
- and programmatic
Company Website: criteo.com
ASSUMPTION: Criteo is a well-established company in the advertising services industry, with a strong focus on driving better commerce outcomes through its Commerce Media Platform.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Self-Serve Growth and collaborates with various teams, including Product, Web, Analytics, Operations, and regional teams
Work Arrangement: Remote OK, with the option to work from the Barcelona office or other Criteo locations
Growth Opportunities:
- Potential career progression into senior management or leadership roles within the marketing department
- Opportunities to work on global projects and gain international experience
- Chance to develop skills in cross-functional collaboration and stakeholder management
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in digital marketing and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with offices in Barcelona, Paris, New York, Sao Paulo, Tokyo, Singapore, Boston, Ann Arbor, Gurgaon, Seoul, Dubai, London, Munich, Tel Aviv, Nicosia, and Yerevan)
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The city offers a mild Mediterranean climate, with warm summers and mild winters
- Barcelona is well-connected by public transportation and has a thriving cultural scene, including museums, art galleries, and music festivals
Work Schedule: Full-time (40 hours per week), with flexible scheduling and work-life balance
ASSUMPTION: Barcelona offers a dynamic and multicultural work environment, with a high quality of life and a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with Criteo's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Criteo's business and the self-serve growth market
- Prepare examples of your past achievements in digital marketing, lifecycle marketing, or user acquisition
ATS Keywords: Demand Generation, Self-Serve Growth, Digital Marketing, Lifecycle Marketing, User Acquisition, Product-Led Growth, Cross-Functional Collaboration, Stakeholder Management, CRM, Marketing Automation, Analytics, A/B Testing, CRO
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their strategic thinking, analytical skills, and cross-functional collaboration abilities.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Pardot, HubSpot)
- Analytics platforms (e.g., GA, Looker)
- A/B testing frameworks (e.g., Optimizely, VWO)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with multiple teams and stakeholders?
- Are you comfortable using data and analytics to inform decision-making and drive results?
- Do you have a proven track record of success in digital marketing, lifecycle marketing, or user acquisition?
ASSUMPTION: Criteo values candidates who are customer-centric, innovative, collaborative, data-driven, and inclusive, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the digital marketing landscape and adapting to changes in user behavior
- Ensuring consistent and high-quality user experiences across multiple touchpoints and platforms
- Maintaining a strong work-life balance while working remotely or in a hybrid environment
ASSUMPTION: These challenges require strong communication, time management, and prioritization skills, as well as the ability to adapt to change and work effectively in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on self-serve growth and product-led acquisition within a global commerce media company
- Compared to traditional marketing roles, this position requires a stronger focus on cross-functional collaboration, stakeholder management, and data-driven decision-making
- Career progression in this role may lead to senior management or leadership positions within the marketing department or other functions
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on self-serve growth and product-led acquisition sets it apart and offers distinct growth opportunities.
📝 Sample Projects
- Developing and executing a user onboarding campaign that increases activation rates by 20% within the first three months
- Optimizing the self-registration flow through A/B testing, resulting in a 15% increase in conversions
- Collaborating with the product team to improve the user experience and reduce drop-offs during the onboarding process
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and cross-functional skills required for success in this role, as well as the impact that the right candidate can have on user acquisition, onboarding, and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the self-serve user journey, and what are the biggest opportunities for improvement?
- How does this role collaborate with other teams, such as Product, Web, and Analytics, to drive shared outcomes?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does Criteo support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the self-serve growth team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its strategic importance to Criteo's success, as well as your commitment to driving results and contributing to the company's growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your achievements in digital marketing, lifecycle marketing, or user acquisition
- Prepare for the interview by researching Criteo's business, the self-serve growth market, and the key challenges facing the company in this area
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
