📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: SmartRent
🔹 Location: Scottsdale, Arizona
🔹 Job Type: Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel marketing programs to drive qualified leads and support growth objectives.
- Collaborating cross-functionally with marketing, sales, and creative teams to deliver impactful campaigns.
- Leveraging marketing automation tools and CRM systems to build, launch, and optimize lead nurturing workflows.
- Monitoring and analyzing performance metrics to identify insights and continuously improve campaign effectiveness.
- Staying on top of digital marketing trends, tools, and best practices to bring fresh ideas to elevate programs.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced marketing landscape.
📋 Key Responsibilities
✅ Plan and execute integrated, multi-channel demand generation campaigns across the buyer’s journey.
✅ Partner with sales to align on ideal customer profiles (ICPs), key personas, and lead follow-up strategies to ensure campaigns drive measurable pipeline.
✅ Collaborate with internal teams (creative, product marketing, content, communications) and external partners to deliver high-quality campaign assets.
✅ Test, iterate, and scale what works—bringing curiosity and creativity to every campaign.
✅ Perform other duties as required.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in B2B demand generation, ideally in SaaS or tech.
Required Skills:
- Proven track record of executing campaigns that contribute to pipeline growth and revenue.
- Familiarity with key platforms such as HubSpot, Salesforce, Google Ads, and LinkedIn Ads.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Exceptional project management skills—able to prioritize, pivot, and execute with attention to detail.
- Strong communicator with the ability to collaborate effectively across teams and present results clearly.
Preferred Skills:
- Experience executing campaigns across email, webinar, and account-based marketing (ABM).
- Fluency in Spanish (or other languages) for better engagement with diverse audiences.
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Demand Generation Manager with 3-5 years of experience in the Phoenix area)
Benefits:
- 100% employer-paid medical coverage
- Flexible PTO
- Competitive 401k and employee stock purchase plans
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SmartRent operates in the IT Services and IT Consulting industry, focusing on property management and smart home automation solutions.
Company Size: SmartRent has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2017, with a strong track record of growth and innovation in the proptech sector.
Company Description:
- SmartRent is the leading provider of smart communities and smart operations solutions for the rental housing industry.
- The company's platform comprises smart hardware and cloud-based SaaS solutions, giving operators seamless visibility and control over real estate assets.
- SmartRent serves 15 of the top 20 multifamily owners and operators, empowering millions of users to live smarter every day.
Company Specialties:
- Property Management
- Software
- Home Automation
- Smart Homes
- Mobile Apps
- IoT
- Smart Home Automation
- Real Estate
- Multifamily Smart Home Automation
- Community Access
- PropTech
- SaaS
- Hardware
- and Integrations
Company Website: http://www.smartrent.com
ASSUMPTION: SmartRent's focus on innovation and growth makes it an attractive employer for professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B demand generation.
Reporting Structure: The Demand Generation Manager will report directly to the Senior Marketing Manager and collaborate closely with cross-functional teams, including sales, creative, and product marketing.
Work Arrangement: This is a hybrid role, requiring on-site work at the Scottsdale, Arizona office for a portion of the week, with the remainder of the time worked remotely.
Growth Opportunities:
- As SmartRent continues to grow, there may be opportunities for the Demand Generation Manager to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and continuous learning provides ample opportunities for professional development.
- Collaborating with cross-functional teams exposes the Demand Generation Manager to various aspects of the business, fostering a well-rounded understanding of the company's operations.
ASSUMPTION: Given SmartRent's rapid growth and focus on innovation, this role offers excellent opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: SmartRent's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6811 E Mayo Blvd, Fourth Floor, Phoenix, Arizona 85054, US
Geographic Context:
- Scottsdale, Arizona, is a vibrant city with a strong tech industry, offering a high quality of life with abundant sunshine, cultural attractions, and outdoor recreation opportunities.
- The Phoenix metropolitan area, where SmartRent is based, is the 12th largest city in the United States, providing ample job opportunities and a diverse talent pool.
- The region is home to numerous tech companies, fostering a dynamic and innovative business environment.
Work Schedule: The work schedule for this hybrid role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work on certain days.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager or another executive
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data analysis and reporting skills
- Collaboration and communication abilities
- Problem-solving and adaptability
Application Tips:
- Highlight relevant demand generation experience and achievements in your resume and cover letter.
- Tailor your application to demonstrate your understanding of SmartRent's business and the role's requirements.
- Prepare examples of successful campaigns you've executed and the results they drove.
- Demonstrate your familiarity with marketing automation tools and CRM systems during the interview.
ATS Keywords: Demand Generation, B2B Marketing, Campaign Execution, Email Marketing, Webinars, Account-Based Marketing, Marketing Automation, CRM Systems, Performance Metrics, Project Management, Collaboration, Data Analysis, Digital Marketing Trends, Creativity, Innovation
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with SmartRent's values and work environment.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Marketo (or similar marketing automation tools)
- CRM systems
ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should highlight their experience with them in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Do the hard work and go out of your way to deliver excellence
- Own outcomes and learn from your mistakes
- Be a collaborative and supportive team player; win or lose you lift others up
- Value authenticity, other’s perspectives, and diversity in the workplace
- Have a passion for smart tech and the real estate industry
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of executing campaigns that drive pipeline growth and revenue?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities?
- Do you thrive on data-driven decision making and continuous learning?
ASSUMPTION: Applicants should carefully consider how their work style and values align with SmartRent's company culture and values before applying.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills
- Keeping up with the fast-paced nature of the tech industry and digital marketing trends
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Adapting to the hybrid work arrangement, balancing on-site and remote work responsibilities
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to overcome.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on data analysis and performance metrics to drive campaign optimization.
- SmartRent's focus on innovation and growth provides more opportunities for career development and growth compared to more established companies.
- As a mid-sized company, SmartRent offers a more collaborative and agile work environment than larger enterprises, with more opportunities for direct impact on the business.
ASSUMPTION: Applicants should consider their preferences for data-driven decision making, career growth opportunities, and work environment when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive leads and pipeline for a new product launch
- Optimizing email nurturing workflows to improve open rates and click-through rates
- Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns for high-value accounts
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Demand Generation Manager role at SmartRent.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SmartRent support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
- How does SmartRent measure the success of demand generation campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant demand generation experience and skills, as well as your cultural fit with SmartRent's values.
- Prepare examples of successful campaigns you've executed and the results they drove to demonstrate your qualifications during the interview.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
