📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Mitel
🔹 Location: Texas, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing Mitel’s Demand Generation programs
- Managing lead flow and conversions throughout the lead cycle
- Monitoring campaign goal pacing and performance
- Collaborating with cross-functional teams to implement demand generation strategies
- Working in a dynamic, global organization with a focus on driving business success
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Manage lead flow, ensure proper lead routing, and monitor conversions throughout the lead cycle
✅ Monitor campaign goal pacing and performance to provide regular reporting to management
✅ Measure, analyze, and optimize campaign performance
✅ Collaborate with cross-functional teams to implement demand generation strategies
✅ Work with marketing automation tools to create, execute, and optimize campaigns
✅ Provide regular updates on campaign performance and lead generation metrics to stakeholders
ASSUMPTION: This role requires a strong understanding of marketing automation tools, such as Marketo and Salesforce, and the ability to analyze data to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree preferred; or high school diploma + relevant experience
Experience: 8+ years of Demand Generation experience, particularly in the B2B SaaS or technology space
Required Skills:
- Proven expertise driving leads through the lead cycle for successful conversion
- Direct experience working in B2B SaaS or technology space
- Experience with Salesforce, Marketo, and other marketing tools
- Ability to implement campaign plan to achieve campaign goals
- Attention to detail in performance analytics and in generating reports
- Strong project management, time management, prioritization, and organizational skills
- Proven ability to think strategically, but with exceptional attention to detail in execution
- Strong communication skills
- Ability to work collaboratively across several Marketing functions
Preferred Skills:
- Experience with marketing automation tools beyond Marketo and Salesforce
- Familiarity with ABM (Account-Based Marketing) strategies
- Experience working in a global organization
ASSUMPTION: While not explicitly stated, having experience with additional marketing automation tools and ABM strategies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Demand Generation Manager with 8+ years of experience in the B2B SaaS or technology space)
Benefits:
- Affordable Medical, Dental, Vision, Life, and Disability Insurance
- Matching 401(k) plan
- Paid Time Off (holiday, vacation, and sick)
- Employee Assistance Program
- Reward and Recognition Programs
Working Hours: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Manager with the required experience level. The actual salary may vary based on individual qualifications and company-specific factors.
📌 Applicant Insights
🔍 Company Context
Industry: Mitel operates in the telecommunications industry, specifically focusing on unified communications, contact centers, and cloud communications.
Company Size: Mitel is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Mitel was founded in 1972 and has since grown to become a global leader in business communications.
Company Description:
- Mitel helps businesses connect, collaborate, and provide better experiences for their customers.
- The company offers a range of products and services, including unified communications, contact centers, and cloud communications.
- Mitel is committed to achieving workforce diversity and creating an inclusive working environment.
Company Specialties:
- Unified Communications
- VoIP
- Contact Center
- Collaboration
- Cloud Communications
- Mobility
- Unified Messaging
- Virtualization
- UCaaS
- and Cloud
Company Website: http://www.mitel.com
ASSUMPTION: Mitel's focus on unified communications and collaboration tools makes it an attractive employer for professionals seeking to work in a dynamic, global organization.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Demand Generation Manager reports into the Marketing Department and collaborates with cross-functional teams.
Work Arrangement: This role is remote, allowing for a flexible work-life balance.
Growth Opportunities:
- Progression to a Director or VP of Marketing role within the organization
- Expanding responsibilities to include additional marketing functions, such as product marketing or brand marketing
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Given Mitel's global presence and diverse product offerings, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Texas, United States
Geographic Context:
- Texas is a large, business-friendly state with a diverse economy
- The remote work arrangement allows for a flexible work-life balance
- The time zone (Central Standard Time) may require some overlap with international teams
Work Schedule: Full-time, with flexible hours to accommodate remote work
ASSUMPTION: The remote work arrangement may require some flexibility in working hours to accommodate international team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Campaign management and execution skills
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in demand generation, particularly in the B2B SaaS or technology space
- Include specific examples of campaign optimization and lead generation success
- Tailor your resume and cover letter to emphasize your fit for the role and Mitel's company culture
ATS Keywords: Demand Generation, B2B SaaS, Salesforce, Marketo, Marketing Tools, Performance Analytics, Project Management, Time Management, Organizational Skills, Strategic Thinking, Communication Skills, Collaboration
ASSUMPTION: Mitel's application process may involve an Applicant Tracking System (ATS) that scans resumes for relevant keywords. Including these keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Additional marketing automation tools (e.g., Pardot, HubSpot, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
ASSUMPTION: While not explicitly stated, familiarity with additional marketing automation tools beyond Marketo and Salesforce would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- detail-oriented and organized
Self-Assessment Questions:
- Do you have a proven track record of driving leads through the lead cycle for successful conversion?
- Are you comfortable working in a dynamic, global organization with a focus on driving business success?
- Do you have strong project management, time management, prioritization, and organizational skills?
ASSUMPTION: Mitel values employees who are customer-focused, innovative, collaborative, accountable, and inclusive, with a data-driven and results-oriented work style.
⚠️ Potential Challenges
- Managing lead flow and conversions across multiple channels and regions
- Optimizing campaign performance in a dynamic, global market
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: While Mitel offers a flexible, remote work arrangement, this role may present challenges related to managing global lead flow and collaborating with international teams.
📈 Similar Roles Comparison
- Compared to other Demand Generation Manager roles, this position may require more autonomy and strategic thinking
- Mitel's focus on unified communications and collaboration tools sets it apart from other companies in the telecommunications industry
- Career progression in this role may involve expanding responsibilities to include additional marketing functions or working on global campaigns
ASSUMPTION: While the core responsibilities of this role are similar to other Demand Generation Manager positions, Mitel's focus on unified communications and collaboration tools makes it an attractive employer for professionals seeking to work in a dynamic, global organization.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign to drive leads and conversions
- Analyzing campaign performance data to optimize lead flow and improve conversion rates
- Collaborating with cross-functional teams to implement demand generation strategies that align with overall business objectives
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives may vary based on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies and how this role will contribute to their evolution?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the demand generation team in the next 12-24 months?
- How does Mitel support the professional development and growth of its employees?
- What is the expected timeline for reviewing applications and conducting interviews for this position?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture. Applicants should tailor their questions to the specific organization and role they are applying for.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and Mitel's company culture
- Prepare examples of your demand generation successes and challenges overcome
- Follow up with Mitel one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
