Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: RChilli Inc.

🔹 Location: Remote (US/CST Hours)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5+ Years

🔹 Remote Status: Remote (US/CST Hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.
• Managing multi-channel marketing campaigns including email, paid media, content marketing, webinars, and ABM campaigns using HubSpot and other marketing tools.
• Collaborating with the SDR team to ensure alignment between marketing initiatives and outbound outreach.
• Designing and executing lead nurturing workflows to move prospects through the funnel and manage lead scoring models.
• Tracking and analyzing campaign performance metrics to provide insights and recommendations for continuous improvement.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or HR Tech environments to succeed.

📋 Key Responsibilities

✅ Demand Generation Strategy: Develop and execute comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.

✅ Campaign Management: Create, manage, and optimize integrated marketing campaigns using HubSpot and other marketing tools. Collaborate with the SDR team to ensure alignment between marketing initiatives and outbound outreach.

✅ Account-Based Marketing (ABM): Develop personalized ABM strategies to engage key decision-makers at target companies using Oracle HCM, SAP SuccessFactors, and other ERP systems. Partner with the sales team to identify priority accounts and create tailored content and messaging.

✅ Lead Nurturing and Conversion: Design and execute lead nurturing workflows to move prospects through the funnel. Manage and optimize lead scoring models and ensure seamless handoff to the sales team.

✅ Performance Analytics: Track and analyze campaign performance metrics including CPL, MQLs, SQLs, pipeline contribution, and ROI. Provide insights and recommendations for continuous improvement.

✅ Collaboration: Partner with the content team to develop engaging content assets including whitepapers, case studies, and webinars. Work closely with the SDR, sales, and product marketing teams to align on goals and share insights.

✅ Marketing Technology Management: Utilize HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting. Leverage AI-powered tools to optimize performance and drive efficiency.

ASSUMPTION: This role requires strong project management skills, excellent written and verbal communication skills, and familiarity with ERP systems like Oracle HCM and SAP SuccessFactors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment.

Required Skills:

• Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets.
• Strong understanding of ABM strategies and lead nurturing techniques.
• Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads.
• Excellent analytical and reporting skills.
• Experience collaborating with sales, SDRs, and content teams.

Preferred Skills:

• Experience using AI-powered tools for campaign optimization.
• Strong project management skills with the ability to manage multiple campaigns.
• Excellent written and verbal communication skills.

ASSUMPTION: Candidates with experience using AI-powered tools and strong project management skills will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Demand Generation Manager with 5+ years of experience in a B2B SaaS or HR Tech environment)

Benefits:

• Competitive salary and performance-based incentives.
• Remote work flexibility.
• Opportunity to work with a leading AI-driven recruitment solutions provider.
• Collaborative and dynamic work environment.

Working Hours: 40 hours per week, following US/CST hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered recruitment solutions

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2010. RChilli has established itself as a trusted partner in streamlining hiring processes with advanced AI-powered solutions.

Company Description:

• RChilli is a leading provider of AI-powered recruitment solutions, helping companies streamline their hiring process with accurate data extraction and seamless integration.
• The company offers successful partnerships with Salesforce, Oracle HCM, Workday, and SAP SuccessFactors, demonstrating its commitment to revolutionizing recruitment technology.
• RChilli is dedicated to helping organizations overcome challenges like manual data entry, incomplete profiles, and hiring bias, enabling faster, more accurate hiring and building inclusive teams focused on the right skills.

Company Specialties:

• Resume parsing and matching
• Talent acquisition and job matching
• CV parsing and ATS
• Semantic search & match
• Artificial Intelligence
• Candidate Experience

Company Website: http://www.rchilli.com

ASSUMPTION: RChilli's focus on AI-powered solutions and partnerships with leading HR platforms makes it an attractive employer for candidates interested in cutting-edge recruitment technology.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a strategic mindset and proven experience in demand generation to drive success.

Reporting Structure: This role reports directly to the VP of Marketing and works closely with the SDR, sales, content, and product marketing teams.

Work Arrangement: Remote (US/CST Hours). This role offers flexibility and the opportunity to work from home, with a focus on results and productivity.

Growth Opportunities:

• As RChilli continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• Candidates with strong performance and a desire to grow within the organization may have opportunities for career advancement.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse, global team.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): N/A (Remote)

Geographic Context:

• This role is based in the United States and follows US/CST hours, requiring some overlap with the US workday.
• The remote work arrangement allows for a more flexible schedule and the ability to work from various locations within the US.
• The company has offices in San Ramon, CA, and Mohali, Punjab, India, but this role does not require on-site presence at these locations.

Work Schedule: Full-time, following US/CST hours. The work schedule is flexible, with a focus on results and productivity.

ASSUMPTION: The remote work arrangement may require some flexibility in working hours to accommodate team meetings and collaborations with the US-based team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Campaign management and optimization skills
• Collaboration and communication skills
• Analytical and reporting skills
• Familiarity with ERP systems and AI-powered tools

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
• Demonstrate your understanding of ABM strategies and lead nurturing techniques in your application materials.
• Showcase your analytical and reporting skills by providing examples of campaign performance metrics and insights.
• Prepare for behavioral interview questions that assess your strategic thinking, collaboration, and problem-solving skills.

ATS Keywords: Demand Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, Collaboration, Marketing Technology Management, HubSpot, Reply.io, Google Analytics, LinkedIn Ads, Project Management, Analytical Skills, Communication Skills, ERP Systems, AI-Powered Tools

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs at the time of application.

🛠️ Tools & Technologies

• HubSpot
• Reply.io
• Google Analytics
• LinkedIn Ads
• AI-powered tools for campaign optimization

ASSUMPTION: The tools and technologies listed may change or be updated based on the company's evolving needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Results-driven and focused on continuous improvement
• Collaborative and team-oriented
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline growth and generating qualified leads through demand generation campaigns?
• Are you comfortable working remotely and managing your time effectively to meet deadlines and goals?
• Do you thrive in a collaborative environment and enjoy working closely with cross-functional teams to achieve shared objectives?

ASSUMPTION: Candidates who align with RChilli's company values and work style will be more likely to succeed and enjoy their role within the organization.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously may require strong project management skills and time management.
• Working remotely may present challenges in maintaining work-life balance and staying motivated.
• Collaborating with a global team may require some flexibility in working hours and effective communication to overcome time zone differences.
• Keeping up with industry trends and new tools may require continuous learning and adaptation.

ASSUMPTION: Candidates who are proactive, organized, and adaptable will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position places a strong emphasis on ABM strategies and lead nurturing techniques, requiring a strategic mindset and proven experience in these areas.
• RChilli's focus on AI-powered recruitment solutions sets it apart from other companies in the industry, offering candidates the opportunity to work with cutting-edge technology.
• Career progression in this role may involve expanding the scope of responsibilities or taking on additional leadership roles within the marketing department.

ASSUMPTION: Candidates who are interested in the unique aspects of RChilli's offerings and the specific requirements of this role will be more likely to succeed and find fulfillment in this position.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for an upcoming product launch
• Creating personalized ABM content and messaging for key decision-makers at target companies using Oracle HCM and SAP SuccessFactors
• Designing and implementing lead scoring models to optimize lead conversion and improve sales team efficiency

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategies in place and how this role will contribute to their evolution?
• How does the marketing team collaborate with the sales and product marketing teams to ensure alignment and effectiveness in our campaigns?
• What opportunities exist for growth and professional development within the marketing department and the company as a whole?
• How does RChilli support work-life balance for its remote employees, and what resources are available to help manage this balance?
• Can you provide examples of how RChilli has adapted its marketing strategies to keep up with industry trends and technological advancements?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills, using the ATS keywords provided.
• Prepare for the interview process by researching RChilli's offerings and industry trends, and practicing your responses to common interview questions.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.