📌 Core Information
- Job Title: Demand Generation Manager
- Company: Peregrine Technologies
- Location: Washington, D.C. region (Hybrid - 3 days on-site)
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 18, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid
🚀 Job Overview
Peregrine Technologies, a leading software development company in the public safety sector, is seeking a Demand Generation Manager to support regional sales teams and drive growth. This role involves developing and executing field-based programs, including industry conferences, regional events, and demand generation campaigns.
Key aspects of this role include:
- Collaborating with cross-functional teams to manage field marketing program components
- Building relationships with stakeholders such as event organizers and speakers
- Conducting online research to maintain accurate contact lists
- Assisting with marketing program reporting and metrics
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on regional marketing and sales collaboration.
📋 Key Responsibilities
- 🌟 Lead and support a broad mix of marketing campaigns across field and regional teams
- 🌟 Collaborate with internal teams to manage field marketing program components
- 🌟 Manage marketing program logistics and execution
- 🌟 Develop and own relationships with stakeholders such as event organizers and speakers
- 🌟 Create and deliver reports after event completion, with metrics and suggestions for a path forward
- 🌟 Conduct online research to help build and maintain complete, accurate contact lists for marketing and sales
- 🌟 Assist with weekly and monthly marketing program reporting and metrics
ASSUMPTION: This role requires strong project management, communication, and stakeholder engagement skills to manage multiple priorities and drive successful marketing campaigns.
🎯 Required Qualifications
- 🏆 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- 🏆 Experience: 4+ years in B2B marketing and/or event management, with a preference for experience within the local public sector vertical
- 🏆 Required Skills:
- Proven track record of developing creative programs to engage prospects at the regional level
- Excellent verbal and written communication and interpersonal skills
- Experience with marketing tools like Hubspot and Salesforce, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Slack)
- Strong project management, time management, prioritization, and organizational skills, with extreme attention to detail
- Self-starter capabilities to take the initiative with an optimistic “can do” attitude and a strong sense of teamwork
💰 Compensation & Benefits
- 💰 Salary Range: $130,000 - $170,000 Annually
- 💰 Benefits: Comprehensive benefits package, equity (if applicable), and bonus (if applicable)
- 💰 Working Hours: Full-time (40 hours/week), hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is based on industry standards for a Demand Generation Manager role with 4+ years of experience in the Washington, D.C. region.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Software Development (Public Safety Sector)
- 🔹 Company Size: 51-200 employees
- 🔹 Founded: 2018
- 🔹 Peregrine Technologies is a leading platform for public safety agencies, providing real-time data integration and visualization in one place for better decision-making in the moments that matter most. They are backed by leading investors from Silicon Valley and support agencies across the country.
🔍 Company Values:
- 🔹 Empathy: Understanding and sharing the feelings of others
- 🔹 Curiosity: A strong desire to learn or know more
- 🔹 Integrity: The quality of being honest and having strong moral principles
- 🔹 Courage: The ability to do something that frightens one
- 🔹 Excellent Execution: Delivering high-quality results consistently
📊 Role Analysis
- 🔹 Career Level: Mid-level to senior marketing role
- 🔹 Reporting Structure: Reports to the Director of Marketing
- 🔹 Work Arrangement: Hybrid (3 days on-site in the Washington, D.C. region)
- 🔹 Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunities to collaborate with cross-functional teams and learn about other aspects of the business
ASSUMPTION: This role offers growth opportunities for individuals looking to advance their marketing career in the public safety sector.
🌍 Location & Work Environment
- 🔹 Office Type: Hybrid (3 days on-site)
- 🔹 Office Location(s): Washington, D.C. region
- 🔹 Geographic Context: The Washington, D.C. region offers a vibrant cultural scene, numerous historical sites, and a diverse job market.
- 🔹 Work Schedule: Full-time (40 hours/week), with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
- 🔹 Typical Process: Phone screen, virtual interview with the hiring manager, and on-site interview with the marketing team
- 🔹 Key Assessment Areas: Marketing strategy, event planning, project management, communication skills, and cultural fit
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and event management
- Showcase your ability to develop creative programs and engage prospects at the regional level
- Demonstrate your strong project management, communication, and stakeholder engagement skills
🛠️ Tools & Technologies
- 🛠️ Hubspot
- 🛠️ Salesforce
- 🛠️ Microsoft Office Suite
- 🛠️ Slack
👔 Cultural Fit Considerations
- 🔹 Company Values: Empathy, curiosity, integrity, courage, and excellent execution
- 🔹 Work Style: Collaborative, innovative, and mission-driven
- 🔹 Self-Assessment Questions:
- How do you demonstrate empathy in your work?
- How have you shown curiosity in your previous roles?
- How do you ensure excellent execution in your projects?
🚨 Potential Challenges
- 🚨 Balancing multiple priorities and managing tight deadlines
- 🚨 Coordinating with various internal teams and stakeholders
- 🚨 Adapting to the unique needs and preferences of the public safety sector
- 🚨 Maintaining accurate contact lists and staying up-to-date with industry trends
📈 Similar Roles Comparison
- 🔹 Field Marketing Manager
- 🔹 Regional Marketing Manager
- 🔹 Demand Generation Specialist
📝 Sample Projects
- 📝 Planning and executing a regional conference for public safety professionals
- 📝 Developing a targeted email campaign to engage local government agencies
- 📝 Coordinating with event organizers to secure speaking engagements for company executives
❓ Key Questions to Ask During Interview
- ❓ How does this role support the company's mission to improve public safety outcomes?
- ❓ What are the most challenging aspects of working in the public safety sector?
- ❓ How does the company measure the success of its marketing campaigns?
- ❓ What opportunities are there for professional growth and development within the marketing team?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://peregrine.io/careers/)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
