📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Peregrine Technologies
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving scalable, 1-to-many marketing programs to complement field marketing efforts
- Generating pipeline and reaching target audiences in state and local government
- Building and optimizing campaigns across multiple channels
- Partnering with field marketing to turn themes resonating in the field into cross-regional initiatives
- Tracking and reporting on key performance metrics to continuously optimize efforts
ASSUMPTION: This role requires a strategic and execution-oriented mindset with a strong focus on driving revenue growth through effective demand generation strategies.
📋 Key Responsibilities
✅ Own campaign strategy and execution for webinars, paid media, email marketing, nurture programs, and other digital channels
✅ Develop and launch full-funnel campaigns to drive awareness, engagement, and pipeline acceleration
✅ Partner with field marketing to turn themes resonating in the field into cross-regional initiatives
✅ Track and report on key performance metrics; use data to assess effectiveness and continuously optimize efforts
✅ Understand and tailor messaging to resonate with target audiences within the public sector
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in demand generation, campaign management, or digital marketing
Required Skills:
- Proven ability to build pipeline through multi-channel programs and campaign ownership
- Experience marketing to government, public safety, or regulated industries (or demonstrated ability to quickly understand complex buyer landscapes)
- Strong grasp of marketing automation tools, CRM platforms, and campaign analytics
- Bias for action: moves fast, experiments often, and adapts based on data
- A team player who thrives in a startup environment and is excited to build from the ground up
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Familiarity with Salesforce or other CRM systems
- Knowledge of the public sector or government industry
ASSUMPTION: Experience in marketing to government or regulated industries is highly desirable but not strictly required, as a demonstrated ability to quickly understand complex buyer landscapes is also valuable.
💰 Compensation & Benefits
Salary Range: $140,000 - $185,000 Annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Equity (if applicable)
- Bonus (if applicable)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for demand generation managers with 5-10 years of experience in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on public safety and data integration
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Peregrine is the leading platform for public safety agencies, providing real-time data integration and visualization in one place for better decision-making in the moments that matter most.
- The company supports public safety agencies across the country, serving more than 30 million Americans.
- Peregrine is backed by leading investors from Silicon Valley and is motivated to build technologies by partnering with its customers.
Company Specialties:
- Data integration and visualization for public safety agencies
- Real-time data analysis and decision-making tools
- Collaboration with customers to develop effective solutions
Company Website: https://peregrine.io
ASSUMPTION: Peregrine Technologies is a growing startup with a strong focus on innovation and customer success in the public safety sector.
📊 Role Analysis
Career Level: Mid-level to senior demand generation role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the field marketing team
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or events
Growth Opportunities:
- As Peregrine grows, there will be opportunities for the Demand Generation Manager to expand their team and take on more strategic responsibilities
- The company values internal promotions and offers opportunities for career growth
- This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set
ASSUMPTION: The Demand Generation Manager role at Peregrine Technologies offers significant growth potential as the company continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in downtown San Francisco
Office Location(s): 71 Stevenson St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate with mild, wet winters and dry summers
Work Schedule: Standard business hours with flexibility for meetings and events
ASSUMPTION: The work environment at Peregrine Technologies is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the VP of Marketing
- Case study or project presentation to the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data analysis and reporting skills
- Understanding of the public sector or government industry
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with multi-channel campaigns and pipeline generation
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare a case study or project presentation that demonstrates your ability to develop and execute effective demand generation campaigns
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, Pipeline Building, Marketing Automation, CRM Platforms, Campaign Analytics, Team Player
ASSUMPTION: Peregrine Technologies uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Campaign analytics tools (e.g., Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used at Peregrine Technologies may vary depending on the role and team, but the company is likely to use industry-standard marketing and project management software.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Understanding and caring about the needs of our customers and colleagues
- Curiosity: A strong desire to learn and explore new ideas
- Integrity: Acting with honesty and accountability in all situations
- Courage: Standing up for what is right and taking calculated risks
- Excellent Execution: Delivering high-quality results with a focus on efficiency and effectiveness
Work Style:
- Collaborative: Working closely with team members to achieve shared goals
- Adaptable: Embracing change and adjusting to new situations as needed
- Data-driven: Making informed decisions based on data and analytics
- Innovative: Continuously seeking new and better ways to approach challenges
Self-Assessment Questions:
- Do you have a proven track record of building pipeline through multi-channel programs?
- Are you comfortable working in a startup environment with a high degree of autonomy?
- Do you share Peregrine's values and commitment to creating safer communities through innovative technology?
ASSUMPTION: Peregrine Technologies values candidates who are passionate about their mission, curious about their customers, and committed to delivering excellent results in a collaborative and innovative work environment.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of a startup environment may require adaptability and flexibility
- The need to quickly understand and tailor messaging to resonate with target audiences within the public sector may present unique challenges
- The role may require occasional travel to attend industry events or meet with customers
- The competitive nature of the tech industry may present challenges in attracting and retaining top talent
ASSUMPTION: While Peregrine Technologies offers a unique and exciting work environment, candidates should be prepared to face the challenges and demands that come with working in a growing startup in the competitive tech industry.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers a high degree of autonomy and responsibility for driving revenue growth through effective marketing campaigns
- Peregrine Technologies' focus on the public safety sector sets this role apart from more general demand generation positions
- This role provides an opportunity for career growth and development within a dynamic and innovative company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other demand generation positions in the industry when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads and drive pipeline growth for a new product launch
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the field marketing team to turn themes resonating in the field into cross-regional initiatives
ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the company's priorities and the individual's skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Peregrine support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including your proven ability to build pipeline through multi-channel programs and your understanding of the public sector or government industry
- Prepare a case study or project presentation that demonstrates your ability to develop and execute effective demand generation campaigns
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- Check the status of your application regularly and be prepared to provide additional information or attend follow-up interviews as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
