Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Logiwa

🔹 Location: Chicago, Illinois, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing Logiwa’s digital footprint, including the website, SEO, and digital advertising.
• Optimizing inbound demand generation and increasing brand awareness in target markets.
• Collaborating with marketing peers to devise and execute a digital strategy.
• Managing paid and organic search engine campaigns, website content, and user behavior analysis.
• Ensuring proper tracking and attribution for all campaigns in Logiwa’s CRM (HubSpot).

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a solid understanding of B2B digital marketing, SEO, and PPC best practices.

📋 Key Responsibilities

✅ Manage all aspects of Logiwa’s paid and organic search engine campaigns.

✅ Manage daily operations and ongoing maintenance of Logiwa’s website.

✅ Update website content, landing pages, and navigation as needed.

✅ Analyze website traffic and user behavior using tools like Search Console and GA4.

✅ Identify and optimize SEO/GEO opportunities to support overall business growth.

✅ Ensure proper tracking and attribution for all campaigns in Logiwa’s CRM (HubSpot) and provide regular reports on all inbound activity.

✅ Manage pay-per-lead and pay per click campaigns with 3rd party lead source partners.

✅ Manage digital advertising campaigns with 3rd party media companies.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive results and improve Logiwa’s online presence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry.

Required Skills:

• Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space.
• Familiarity with SEO and analytics tools, including SEMrush and Google Analytics.
• Experience with website management in WordPress.
• Strong troubleshooting skills and attention to detail.
• Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals.
• Familiarity with CRM/marketing automation software, specifically with HubSpot.

Preferred Skills:

• Knowledge of HTML/CSS.
• Experience with website performance and optimization tools.
• Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills.
• Strong communication and writing skills.

ASSUMPTION: Candidates should have a strong background in B2B digital marketing, with a focus on SEO, PPC, and CRM management. Familiarity with the warehouse management or supply chain industry is a plus.

💰 Compensation & Benefits

Salary Range: $90,000 to $105,000 per year, depending on years of experience. This position is also eligible for an annual bonus range of $9,000-$10,500, dependent on attainment of individual goals and metrics and company revenue performance.

Benefits:

• Flexibility to work fully remote or hybrid (Chicago office has free breakfast and snacks daily, as well as a weekly happy hour).
• 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday.
• 100% employer-paid health and dental insurance.
• Other insurance offerings including vision, life, legal, and pet insurance.
• 401(K) and free access to a confidential certified financial advisor.
• Employee Assistance Program - confidential counseling and advice available by phone, web, or text.
• Community engagement opportunities like quarterly volunteer days.

ASSUMPTION: Logiwa offers a competitive salary and comprehensive benefits package to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Logiwa operates in the Software Development industry, specializing in cloud-based warehouse management and fulfillment software for high-volume fulfillment networks, DTC brands, and 3PLs.

Company Size: Logiwa is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: Logiwa was founded in 2017, focusing on optimizing operations with customer-centric, AI-driven technology for efficient and scalable digital warehousing.

Company Description:

• Logiwa is a premier provider of warehouse management and fulfillment software, offering cloud-based solutions designed for modern business needs.
• The company aims to revolutionize fulfillment by combining innovative technology with human expertise, enabling businesses to operate smarter, faster, and more sustainably.
• Logiwa’s mission is to fulfill brilliantly for both its people and its customers, prioritizing accountability, responsiveness, and togetherness in its work culture.

Company Specialties:

• Inventory Management System
• Order Fulfillment System
• Warehouse Management System
• Inventory Management Software
• WMS
• Supply Chain Intelligence
• Warehouse Management Software
• Retail
• Online Retailer
• Cloud Services
• Inventory Software
• Supply Chain Management
• 3PL Software
• Wholesale
• E-Commerce
• SaaS
• Software as a Service
• and fulfillment centers

Company Website: https://www.logiwa.com

ASSUMPTION: Logiwa is a growing company with a strong focus on innovation and customer satisfaction, making it an attractive place to work for marketing professionals seeking to make an impact in the supply chain industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strategic mindset and proven experience in B2B digital marketing.

Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with other marketing team members.

Work Arrangement: This is a hybrid role, with the option to work fully remote or on-site at Logiwa’s Chicago office.

Growth Opportunities:

• As Logiwa continues to grow, there may be opportunities for the Demand Generation Manager to take on additional responsibilities or advance to a leadership role within the marketing department.
• Working closely with the VP of Marketing and other team members can provide valuable mentorship and career development opportunities.
• Logiwa’s focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on Logiwa’s digital presence and drive business growth through effective demand generation strategies.

🌍 Location & Work Environment

Office Type: Logiwa’s Chicago office offers a modern and collaborative work environment with free breakfast and snacks daily, as well as a weekly happy hour.

Office Location(s): 233 S Wacker Dr, Suite 4400, Chicago, Illinois 60606, US

Geographic Context:

• Chicago is a major hub for the logistics and supply chain industry, making it an ideal location for a Demand Generation Manager focused on warehouse management and fulfillment software.
• The city offers a diverse range of cultural attractions, dining options, and recreational activities for employees to enjoy in their free time.
• Logiwa’s office is conveniently located in the heart of downtown Chicago, providing easy access to public transportation and nearby amenities.

Work Schedule: This is a full-time role with standard business hours, although some flexibility may be available depending on the employee’s work arrangement.

ASSUMPTION: Logiwa’s hybrid work arrangement and convenient office location provide employees with the flexibility to balance their personal and professional lives while enjoying the benefits of a collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Logiwa’s careers page.
• Phone or video screen with the HR team to discuss qualifications and fit for the role.
• In-depth interview with the VP of Marketing and other marketing team members to assess skills and cultural fit.
• Final interview with the CEO to discuss the role’s fit within the company’s overall strategy.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Proven experience in B2B digital marketing, with a focus on SEO, PPC, and CRM management.
• Strategic mindset and ability to develop and execute effective demand generation campaigns.
• Strong analytical skills and data-driven approach to decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively within a team environment.
• Cultural fit with Logiwa’s values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to SEO, PPC, and CRM management, as well as your experience with website management and analytics tools.
• Demonstrate your understanding of Logiwa’s business and the warehouse management and fulfillment software industry.
• Prepare questions to ask the interview panel about the role, the team, and the company’s growth plans to show your interest and engagement.

ATS Keywords: SEO, PPC, B2B Marketing, Digital Advertising, CRM Software, Marketing Automation, Website Management, Analytics Tools, HTML/CSS, Demand Generation, Brand Awareness, Paid Search, Organic Search, Lead Generation, Social Media Campaigns

ASSUMPTION: Logiwa’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• SEMrush
• Google Analytics
• HubSpot
• WordPress
• HTML/CSS
• GA4
• Search Console

ASSUMPTION: Familiarity with these tools and technologies is essential for the successful execution of the Demand Generation Manager role at Logiwa.

👔 Cultural Fit Considerations

Company Values:

• Accountability: Logiwa prioritizes reliability and trust, ensuring everyone can count on them.
• Responsiveness: The company listens, responds, and values every conversation to build meaningful relationships with customers and coworkers.
• Togetherness: Logiwa fosters a collaborative spirit, driving growth, learning, and innovation as a team.

Work Style:

• Logiwa’s work environment is collaborative and innovative, with a focus on growing together and celebrating each other’s successes.
• The company values open-mindedness, analytical thinking, and the ability to synthesize multiple inputs.
• Logiwa prioritizes strong communication and writing skills for effective collaboration and knowledge sharing.

Self-Assessment Questions:

• Do you align with Logiwa’s values of accountability, responsiveness, and togetherness?
• Are you comfortable working in a hybrid or fully remote environment, with the option to work on-site at Logiwa’s Chicago office?
• Do you have strong communication and collaboration skills, with the ability to work effectively within a team environment?

ASSUMPTION: Logiwa’s values and work style create a collaborative and innovative environment where employees can grow professionally and make a significant impact on the company’s success.

⚠️ Potential Challenges

• The Demand Generation Manager role requires a strategic mindset and strong analytical skills, which can be challenging for candidates without relevant experience in B2B digital marketing.
• The role involves managing multiple campaigns and projects simultaneously, which can be demanding and require excellent time management skills.
• Logiwa is a growing company, and the Demand Generation Manager may face challenges related to limited resources or budget constraints as the company scales.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment.

ASSUMPTION: These challenges can be mitigated by selecting a strong candidate with relevant experience, providing adequate resources and support, and fostering a collaborative and flexible work environment.

📈 Similar Roles Comparison

• Compared to other B2B digital marketing roles, the Demand Generation Manager position at Logiwa places a greater emphasis on SEO, PPC, and CRM management, with a focus on driving qualified leads and increasing brand awareness in the target market.
• Logiwa’s role requires a strong understanding of the warehouse management and fulfillment software industry, which may not be necessary for similar roles in other industries.
• Career progression in this role may involve advancing to a leadership position within the marketing department or transitioning to a related role within the company, such as a Marketing Director or VP of Marketing.

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to drive business growth and make a significant impact on Logiwa’s digital presence, with potential career advancement opportunities within the company.

📝 Sample Projects

• Developing and executing a comprehensive SEO/GEO strategy to improve Logiwa’s organic search rankings and drive targeted traffic to the company’s website.
• Managing and optimizing Logiwa’s paid search and digital advertising campaigns to maximize ROI and generate qualified leads for the sales team.
• Analyzing website traffic and user behavior data to identify trends, optimize content, and improve user experience.
• Collaborating with the marketing team to develop and execute integrated marketing campaigns that align with Logiwa’s overall business goals and target market segments.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Demand Generation Manager role at Logiwa, requiring a strong understanding of digital marketing best practices and a data-driven approach to decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Logiwa’s digital footprint and the strategies in place to optimize our online presence?
• How does Logiwa measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) we should focus on?
• What are the biggest challenges facing the marketing team currently, and how can the Demand Generation Manager help address them?
• How does Logiwa approach A/B testing and optimization for its website and digital campaigns?
• What opportunities exist for the Demand Generation Manager to contribute to Logiwa’s overall business strategy and growth plans?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Logiwa’s digital marketing strategies, team dynamics, and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Logiwa’s careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare questions to ask the interview panel about the role, the team, and the company’s growth plans to show your interest and engagement.
• If selected for an interview, be prepared to discuss your approach to SEO, PPC, and CRM management, as well as your experience with website management and analytics tools.
• Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.